Last Updated on January 17, 2023 by The ZenMaid Team
How to turn one-time cleans into recurring cleaning clients
As a residential cleaning business owner, it’s important to attract new customers and retain them as recurring clients. One-time cleaning appointments can be great for bringing in business, but turning those one-time appointments into recurring appointments can provide a more stable stream of income for your business. Here are a few tips on how to do so:
- Use scheduling software: Scheduling software can make it easy for customers to book future cleanings with your business. By allowing them to easily schedule recurring appointments, you’re making it convenient for them to become a regular customer.
- Offer recurring discounts: Consider offering discounts for customers who commit to recurring appointments. For example, you could offer an 8% discount for monthly cleanings and a 20% discount for weekly cleanings. This can be a great incentive for customers to become regular clients and can also help to increase your overall revenue.
- Offer extra services: In addition to regular cleaning services, consider offering extra services such as an oven or fridge clean if customers commit to bi-weekly or weekly cleaning. This can entice customers to become recurring clients and help increase your overall revenue.
- Use a waitlist: To move one-off cleaning clients to a waitlist, you can offer them first right of refusal when you have a cancellation. This means that if a regular client cancels a cleaning appointment, you can reach out to your waitlist and offer the open slot to one of those customers. This can be a great way to retain one-time cleaning clients and turn them into recurring clients, as it shows that you value their business and are willing to go the extra mile to accommodate them. To do this, you can use scheduling software to keep track of your waitlist and easily reach out to these customers when a slot becomes available. This not only helps to retain current customers, but it can also help to increase your overall revenue by filling open slots that might have otherwise gone unused.
Word of warning: don’t undersell your cleaning services!
It’s important to remember that while smart marketing can help to attract and retain customers, it’s also important not to undersell your services. Providing high-quality cleaning services at a fair price will not only help to retain current customers, but it can also attract new ones through word-of-mouth recommendations.
One way to ensure that you’re not underselling your services is to regularly review your pricing and make adjustments as needed. Keep in mind the cost of your supplies and labor, as well as the going rate for similar services in your area. It’s also a good idea to regularly solicit feedback from your customers to see if they feel that your services are worth the price you’re charging.
Focus on 5-Star Customer Service
Another way to retain customers is to consistently provide excellent service. This means being timely, thorough, and professional at all times. Consider implementing a customer satisfaction survey to gather feedback on how you can improve your services. By consistently providing high-quality service, you’ll be more likely to turn one-time cleaning appointments into recurring ones.
The Goal: Consistent and predictable income
In summary, turning one-time cleaning appointments into recurring appointments can provide a more stable stream of income for your residential cleaning business. By using scheduling software, offering recurring discounts, and starting a waitlist, you can effectively market your business and entice customers to become recurring clients. Just remember to focus on providing high-quality services at a fair price, and be open to adjusting your pricing as needed. By consistently delivering excellent service, you’ll be well on your way to building a successful residential cleaning business.
For more tips and advice on how to get more clients for your cleaning services check out this article: How to Get Cleaning Business Clients: 21 Marketing Ideas