Build a Money Mindset for a Profitable Cleaning Business

This article was based on a talk by Caren Fern live at the 2019 Maid Summit, which was hosted and organized by ZenMaid.

After you read this article, check out replays of the full presentations made by Caren and over 40 other cleaning industry experts at

Caren Fern is the owner of My Cleaning Company and Services and the coach of The Money Mindset Academy

Caren has a passion for helping cleaning business owners realize their dreams of success and creating a business they love.

She does this by teaching entrepreneurs how to let go of the negative ways they think about money and how to use an abundance mindset to grow a profitable home cleaning business.

Caren works with cleaning business entrepreneurs to set goals, be committed and get results that can increase profitability for their Maid Service.

In this article Caren touches on why mindset is important and how this can affect your Maid Service growth. She explains what you need to get clear on in order to hit your financial and business goals. 

#1: Understand why you want to start a Maid Service

Think about why you wanted to start your house cleaning business.

It is important to understand and define your “why” so that when things get challenging you can remember why you started this business. 

Our mindset is vital to the way we function in our daily lives and this has a huge effect on the overall growth of a business.

Take some time, sit down and write down the reasons why you wanted to be the owner of a Maid Service in the first place.

#2: Define the income goals for your Maid Service

In order to achieve anything, you need to know where you are going. 

Start with where you want to be financially, do you want to make $80,000 this year? $100,000? $200,000? 

It’s important to be crystal clear on the income goal you want to hit in your business as this will help you see what you are working towards.

Use this number to work backward and find your path to making your home cleaning business more profitable. 

#3: Decide to start increasing profit potential

Once you have decided your goals, decide when you want to begin the road to success.

Create a budget and an idea of where you want to go so that you can really envision the dream in front of you. 

As you continue to work towards your financial goals, find books, podcasts or articles to help you build your financial literacy and strategy. Find stories from other service-based entrepreneurs who have hit their financial goals and use this as inspiration to stick the course.

#4: Decide what you are willing to sacrifice 

Sacrifice at times can be necessary when we are building a business or changing an aspect of our life.

So what are you willing to give up?

Maybe it is the extra 2 hours you spend watching Netflix a day, or giving up a weekly activity you pay for or that takes time away from building your biz.

The truth is until you start automating your home cleaning business entirely, you will have to take calls, revise training programs, and even clean homes if that is what it takes.

If you want to grow your business, you have to organize your life and prioritize your Maid Service.

#5: Understand all levels of your Maid Service

If you want to grow your cleaning business, then it’s important to understand all of the moving parts that make it operate.

For example, how long does it really take to do a cleaning?

Time yourself so that you know how long it takes to do the quality job that you are expecting from your cleaning team.

Understand your home cleaning business from the ground up, what each team member does (and how) and how all these roles contribute to the bigger picture and your income goals.

Growing a cleaning company is not about luck, it takes a strong mindset and a commitment to continuous improvement and learning, for both yourself and your cleaning team

#6: Systems to make your Maid Service more profitable

Although what you are doing currently may not be working entirely, you need to know why.

Understand and document how all areas of your home cleaning business are done. From onboarding new clients, to house cleanings, to how to apply for leave.

It all must be documented.

Systemizing what you do is necessary if you want to free up your time to be able to focus on strategy and growth in your business, rather than the time consuming day-to-day tasks. 

#7: Continuous improvement 

Once you have a system, this doesn’t mean that the work is over. 

Focus on bringing a growth mindset into all aspects of your cleaning business and know that you provide a value service to your community and clients.

Instilling a mindset for growth and continuous development in your staff will not only show them that you believe in them as employees, but it will provide a common company culture that is focused on personal and professional betterment. 

Watch the presentation from Caren Fern

This article is based on a live talk from Caren Fern which happened at the 2019 Maid Summit, hosted and organized by ZenMaid.

You can watch the full talk now:

This amazing summit was hosted and organized by ZenMaid in order to provide Maid Service owners like you with information to grow your business.

Be sure to check out replays of talks from Caren and over 40 other cleaning industry experts at

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About the author: Amar is the founder and CEO of ZenMaid Software, Inc ( He previously started and ran Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work he successfully operated the service in under 30 minutes per day. His goal with the maid service software at ZenMaid is to help other maid service owners do the same.

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