This post is based on a presentation given by Jonathan Rodriguez of The Search Specialists at the 2020 Maid Summit. Since 2002, Jonathan has provided digital marketing and SEO services to maid services and other local businesses. As a former cleaning company owner himself, he uses that knowledge to consult cleaning businesses in SEO and offers his unique insights into attracting more cleaning customers who are ready to buy.
4 Ways To Help Your Website Appear On The Front Page of Google
There are tons of marketing strategies that can help you attract new cleaning customers, but one of the lowest hanging fruit is to put your website directly in front of people who are already looking for a cleaning business like yours.
As a local cleaning business, you’ve probably heard of SEO as a way to market your business to people searching for cleaning services in your area.
In a nutshell, SEO helps you make money directly through your website. Building a good website requires investing time and money into setting it up, making it look great, and making sure it runs smoothly. Not to mention, the annual domain and hosting costs.
Optimizing your cleaning company website for search engine traffic can take your site from a costly expense, into a tool to help you earn more money.
With just a few simple SEO strategies, you can get your cleaning website on the front page of Google and attract hundreds, if not thousands, of people looking for a cleaning service. Let’s talk about four things you can do right now to help optimize your site.
Register your business on every search engine
While Google is the most popular search engine, you don’t want to miss out on people using other browsers or sites to search for services. Make sure that your business is registered with business directories such as Google My Business and the Yahoo! and Bing equivalents.
When registering your business on these sites, fill out all of the information as thoroughly as possible. This will create the most opportunity for people to find your business when searching for anything adjacent to your industry. Giving the search engine more information, will help it classify your business more specifically, and they also tend to favor your website more in search results.
When describing your business, don’t be afraid to list out all of the services you offer in as much detail as possible. If you provide a particular type of cleaning or cater to certain types of homes or spaces, include that in the description as well. The more unique information you share about your maid service business, the easier it is for the right people to find your website.
Optimize for ultra-specific keywords
On your website, it’s a good idea to add information, or specific pages, about unique services that you offer that may differentiate you from other cleaning businesses in your industry.
It’s tempting to want to rank for the most common keywords like “house cleaning.” Even though those keywords have very high traffic they tend to be extremely competitive which decreases your site’s chances of ranking on the first page. Rather than target those broad, high volume keywords, you can go for low hanging fruit that is easier to rank for and more specific to your services.
To do this, identify what your audience is searching for. One way to do this is to start typing a phrase into Google and see what phrases auto-fill in the search bar. For example, if you start typing, “cleaning service” in Google, you might notice that some of the suggestions that show up include cleaning services for homes, move-outs, Airbnb, and more.
If your business does any of these types of cleanings, then it makes sense to include specific information about those services on your website. This will ensure that you are optimizing your site for those searches and the people who need these services can find your site more easily.
For a complete list of the top cleaning keywords check out our free guide outlining the 47 keywords every cleaning service needs to know for Google.
Search like your customers
Another way to find out what your audience is searching for is is to check out the “People Also Ask” section that shows up in the Google search results page. This box displays other questions that people who searched this term have also asked Google.
Creating engaging blog posts, or sections on your “services” page that answer these questions will give your website a better chance at showing up on searches when people search this specific question.
Similarly, do a search in Google for a keyword you want to optimize for, and scroll to the bottom of the page to the “Searches related to…” section. This section is full of keywords that are related to the keyword you searched for and a gold mine of ideas on what other keywords you can use to optimize your website.
Optimize for multiple cities in your area
Your first instinct might be to optimize your website for the main metropolitan area you service. But also keep in mind other places around your main city or county that you can offer cleaning services too.
For example, it may make sense to optimize your website for Seattle cleaning companies since it covers a very large area and a lot of smaller counties. But people who live in smaller neighborhoods in or outside of Seattle or within Washington may be searching for cleaning companies using the specific name of their area.
An easy way to figure out what other areas to include on your website is to do a search of your existing customers and employees and find out where they live, and what specific county or city they live in. Even if you still consider these areas part of the larger area your service, including the names of those areas on your website will make it more optimized.
You can also do a quick search in Google for “cleaning services in my area” to see what businesses show up, and what Google considers “your area.” This will help you identify if there are any places you don’t market to that you can begin including in on your website. It will also give you some insight into who your competitors in the area are according to Google.
Hire an expert
The strategies we just described can help give your website a competitive edge over other businesses near you, but it will only work to a certain extent.
Depending on the competition in your area, you may need to incorporate some higher-level SEO strategies to truly help your business stand out in a saturated market.
This is where an SEO expert can make a serious impact on your business. In addition to helping you optimize your website and on-page SEO, hiring someone with industry experience can also give you an edge at identifying other opportunities to increase your website traffic.
For example, when you’ve maximized all that you can do to optimize your website for on-page SEO, it might be time to start thinking about adding an outreach or backlinking strategy into the mix. An expert can help you identify how to get quality backlinks from reputable websites that will link back to your site, increasing your traffic and helping boost rankings.
Experts who have worked closely with cleaning businesses can identify the best strategies for your specific maid service and reduce the burden of you having to figure out how to implement them yourself.
To learn more about how Jonathan Rodriguez has been helping cleaning businesses optimize their websites, outrank their competitors, and get more qualified customers, check out his full talk from the 2020 Maid Summit.
This event, hosted by ZenMaid, is designed specifically to support maid services. It features over 40 talks from maid service owners and cleaning industry experts. Check out full replays of these talks at MaidSummit.com
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