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The Ultimate Guide to Business Directories

When most people start a cleaning business, only a limited amount of thought goes into which directories they want to be listed on. You’ve heard of the big name directories like Yelp, Angie’s List, and Thumbtack. But did you know there are more than 30 others that your maid service needs to be listed on?

This is a straightforward task that can pay big dividends in your business success for years to come.

Think of it this way: if each platform gets you even 1 client a month, doing that on 30 will make a huge difference for your business. Of course, that math is never that simple. Some will likely send you more traffic. Some less. 

So, for this reason, it’s a good idea to create an account on all of these platforms, regardless of whether or not they are popular in your area. 

If your cleaning company is not listed on these sites, you are missing out on thousands of dollars in potential recurring cleaning income.

It may seem like a daunting task to set your cleaning company up on 30+ platforms, but you only need to do the set-up once to see the benefit. This one time effort will increase your list of cleaning leads on an ongoing basis

To make this even easier for you to get this task checked off your to-do list, we’ve compiled a handy tracking form.

{to make a copy of this google tracking form, go to file → make a copy → rename the doc → save into your drive}

Use this to track which directories you’ve signed up for and what you still need to do. Or better yet: delegate this task to your VA, so you can focus on the high level tasks in your cleaning business.

In addition to helping your future clients find you, many of these directories provide your cleaning clients opportunity to leave reviews for your maid service. 

You probably know by now: online reviews are imperative to help grow your cleaning business. Consumers these days need that social proof before they buy!

No online reviews = no growth for your maid service. 

So, before you get stuck into the directory list, bookmark this article to read next. It’s packed full of great advice to get more positive reviews for your maid service, which will help those new cleaning leads roll in.

Side note: half of these sites are the WORST sites you’ll ever see. We’re sorry for hurting your eyes!

Despite the fact that some of these sites look like they were created by a technophobe from 1989, most of them are actually really popular and still have the potential to generate a lot of leads for your maid service. 

The following list is a great resource for established and new maid service owners alike. If you’re just picking up your first clients, this will help you to get those all important first clients to get going. If you’re an industry veteran, you may still find a few directories on here that you’re yet to list yourself.

Of course, things in the online world are ever-changing, let us know if you come across any wrong  information. From the time I started this article to publishing it, things have already changed! So don’t be shy – drop me an email or a note in the comments if you find links or other info has changed. 

Okay, let’s get to it!


DIRECTORIES FOR MAID SERVICES

(if you haven’t already, go here to download your checklist to keep track of which directories you’ve completed)

Facebook Business Page

It should be pretty obvious why you should have a business page on Facebook. Precisely because everyone and their dog is on Facebook these days, it’s a great way to reach your customers daily, humanize your maid service, share helpful tips and advice, gather feedback and build a community.

Facebook has a tonne of free resources to help you get up to speed on the best ways to use their tools, pages and ads to grow your small business.

And while you’re there, don’t forget to check out the ZenMaid Mastermind group on FB with 5k owners here.

Set up your Facebook business page.

Twitter

Twitter is another great social media platform that will help you to boost your maid service’s brand recognition, promote offers, share tips and offer customer service.

It’s quick and easy to create your account and get started. To find out more about how to use Twitter to market your maid service, check out this free course

P.S. Don’t forget to add the Twitter widget to your website so your customers know to follow you and read all your witty banter!

Get tweeting on Twitter today.

Linkedin

LinkedIn is the place to be if you want to (which you should) network with other business owners, showcase your maid service, boost your SEO and share helpful, free content. 

You will also want to check out Linkedin Groups. They’re similar to Facebook groups, but often less saturated with spam. This is a fantastic way for you to connect with other maid service owners, share content and establish yourself as an expert in the cleaning industry.

For more tips and advice on how to set up a killer company page on Linkedin, read this article

I (Amar Ghose) actually wrote a book on Marketing on LinkedIn which you can find here.

Set up your free Linkedin company page here.

Instagram

Instagram may not be the first place you think of to market your maid service, but it can be a great way to humanize your business, connect with your customers and share behind the scenes photos and video. Instagram is a platform that can help establish yourself as an expert in the cleaning industry with plenty of before/after photos and cleaning customer testimonials.  

Don’t know where to start? We’ve got you: Read our Ultimate Guide to Marketing Your maid service on Instagram

It’s quick, easy and free to get a business profile set up on Instagram

Google Business

These days, you can’t not be on Google! 

Although organic search is great, you must set up a free Google My Business Account to connect with customers across Google Search and Maps. It also allows customers to contact you and leave reviews. 

It’s easy and free to set-up! Get started now.

Bing Places for Business

Bing Places for Business is a free service that you can use to add your maid service to Bing search. This site is great for small businesses as your listing will be shown in local search results, helping more cleaning customers to find you.

This service is currently available in 15 countries. You’ll need to start a free Microsoft account to get started. If you don’t already have a Microsoft account create one on their sign up page. Then add your maid service to Bing in 3 easy steps.

Foursquare Business

Foursquare Business has a focus on local business, so you need to be listed here to help your visibility in local searches in your city. This directory will help customers not only find you, but share what they love about you! 

Go here to claim your business listing on Foursquare.

Yellow Pages

With a listing on Yellow Pages, you can respond to reviews, include coupons, hours of operation, service lists and much more. 

Yellow Pages says they will help you easily list your business on 60 top search sites, mobile apps, and social networks to connect with more customers and increase your online presence. 

You can create your Yellow Pages listing here.

Manta

According to their website, Manta says they are one of the largest small business directories in the United States. When you create a listing on Manta, it also gets added to 60+ other online business directories. When your maid service is listed in many places online this helps strengthen your authority on Google. So this is a must-have!

Create a free business profile.

Thumbtack

It’s free to create a profile, then you only pay when a customer contacts you. The website boasts 1000’s of people use Thumbtack every day. The platform will also help you keep tabs on the cleaning competition and how your cleaning business compares to others in your area.

Prices per lead depend on whether or not they are an exact or partial match. 

To get your free profile set up, go here and click on ‘Find customers’.

Yahoo

Yahoo! Has now partnered with Yext, a data management tool that allows you to manage your cleaning company’s location-related info. You will have access to integrations with 150+ digital services, including: Google, Amazon Alexa, Apple, Bing, Facebook, Yahoo and Yelp. The purpose of this platform is to help you sync your business details (company name, address, phone number and more) on multiple platforms. The software can also identify opportunities for where you should be listing your maid service.

There are 4 pricing plans available, starting at $199/year and up to $999/year. Create your account here.

Better Business Bureau

As an accredited member of the Better Business Bureau in your region customers can be confident that you are a professional and accredited cleaning company with a commitment to customers and honest business practices. Once your cleaning company is accredited you will receive an official BBB seal. 

You have to apply to become accredited with the BBB in your country. 

Fees vary depending on the number of employees and your region. To find out more about the accreditation process and to apply, visit this page.

Angie’s List

This is a free listing and business review site for service based businesses across the United States. You can set up your business profile for free and then solicit reviews from your cleaning customers. The reviews you receive will influence the placement of your listing on the site.

Prices vary but you can start a business profile for free.

SuperPages

This directory is part of the same company as Yellow Pages. But it’s definitely worthwhile creating a profile here as well as YellowPages. Double down and make sure all your directory bases are covered! 

Create your business listing here.

Merchant Circle

This is a great directory to establish yourself as the cleaning expert in your area. Merchant Circle’s main goal is to help customers find quality products and services. The team here can also help you with online ads and get to the top of search results. Sign up for free below to get more information.

Create your listing on Merchant Circle

Yelp

No doubt many of you are probably already on Yelp. But in case your maid service isn’t yet, you need to be! Yelp is one of the most popular directories used by people looking for services. You can get reviews, connect with customers and track the clicks, calls and your Yelp page visits. 

It’s free to set up! Set up your Yelp Business page now.

Join the ZenMaid Mastermind on Facebook to connect with thousands of other amazing maid service owners just like you!

Dex Knows

This site will help you make sure your cleaning service listings are accurate and up-to-date. There are different levels of packages and prices available. The free package will get your listing on DexKnows and on SuperPages for your local area. It will also allow you to respond to reviews posted by your cleaning clients.

Claim your free business listing on DexKnows.

YellowBot

By creating a business profile on YellowBot, you will be able to manage your web presence with this one tool making it easier for customers to find you. Customers can find all the info they need to contact you, leave a star rating and reviews. 

Create your listing on YellowBot.

Local

Local is also partnered with Yext which means that when you claim your listing on Local.com you can also claim it on 40+ other sites. Local.com lists events happening in your city as well as provides listing to local services. What a great way to market to your cleaning clients – you go to an event, we clean your house!

Follow the instructions here to set up your listing on Local.

Hotfrog

So weirdly, this link address now re-routes to a site called ‘Central Index’. You need to create a profile with your email address to get more information. At the time of writing this article, the form was giving an error message. Try it and see if it works. If it’s been fixed, then follow the steps to create your listing. 

Go here to get started. 

2findlocal

This website is ‘free, friendly and local.’ Searchers can filter by both city and country to find local services or businesses. While the website may not be the most flash, it does have an extensive listing of cities with local businesses across the country.

Create a new listing on 2findlocal.

Chamber of Commerce

Did you know that the first ever was founded in Marseille, France in 1599? And it’s still going strong today! Best described as a local organization of businesses and business owners who have created a chapter to advocate for their local business community. You also get access to a wealth of business and marketing resources, to help you plan, launch, manage and grow your maid service. 

You can join the Chamber of Commerce for free.

Judy’s Book

Judy’s Book promotes local businesses and services and lets customers read reviews and recommendations. 

Two pricing packages are available. Find out more here.

YellowPageCity

Once you claim your business listing for your cleaning service on YellowPageCity, you are able to verify that you are the owner of your business plus other perks like getting email notifications when a customer submits a testimonial.

Claim your business listing with YellowPageCity.

Ibegin

According to their website they have over a million views on their listings every month. List your maid service to make sure you’ve got all your local bases covered!

Create an account and list your business on Ibegin.

My Huckleberry

You can list your cleaning services on this directory for free (it says it will remain free for life) and your listing will be live immediately. You change your business information anytime and there is no long-term commitment. 

Start your free listing on Huckleberry.

eLocal

It’s free to list your cleaning company on eLocal, which has been around since 2007. One of its specializations is home services. Get your maid service on here to connect with your local community. 

It’s quick and easy to get your listing set up on eLocal

Citysquares

You can create a fully customizable business profile, display advertising and more when you list your maid service in this directory. If you have already signed up with Yext, you can use their tool to claim or manage your listing on Citysquares.

Sign up for Citysquares here.

GoLocal247

People in your city will be using this site to search for businesses, check reviews and get coupons! 

Create your GoLocal247 business listing now.

Cityfos

Customers can search by city or category on this directory. You can promote your maid service in the general listings or target customers searching for local cleaning services. A basic listing is free and for $59/year you can create an ‘featured top listing’ that will give you top placement in the search results.

Go here to sign up with Cityfos.


Get your AdWords campaign started on Google today with the 47 keywords you NEED to be taking advantage of as a Maid Service…

 … And, of course, what to actually do with these keywords once you have them!


ShowMeLocal

You can upload pictures and videos to your listing on ShowMeLocal plus create coupons, advertise deals and post job listings and a lot more. 

Join ShowMeLocal and create your free business listing.

B2B Yellow Pages

You can list your cleaning services here and also join the member directory. If you join now you can enjoy the benefits of being a Premium Member for free! 

Find out all the benefits and to sign up for B2B Yellow Pages.

Yalwa

Yalwa organizes services into categories to make it easier for people in your community to find you. According to the website it only takes 20 seconds to create your listing! 

Create your home cleaning listing on Yalwa.

EZ Local

You create a free listing on EZ Local or you can pay their team to help manage your online presence, help increase your placement in Google, Yahoo and Bing search results and more. Check out their website and ‘request a demo’ to get in touch with them. In the meantime, create your free listing and get your maid service out there!

Create your free business listing in EZ Local.

Cylex 

Cylex allows you to create profiles that share all the relevant info needed by your cleaning clients including Google maps and route planners, service lists, prices and promotions. Get reviews from your cleaning customers to help boost your profile. There are options for a premium listing that will get your listing at the top of the search results.

Sign up for the free basic listing here

411

Well of course no one actually calls 411 these days (do they?) but the new online-411 is now a standard go-to. You cannot miss out having your maid service listed here when people in your city are searching for cleaning services. It’s free to create a listing and there are paid options for other services from 411 such as payment processing. 

Add or update your business listing on 411.

Opendi

Opendi actually reaches customers in 29 countries with their global network of directories. Use this link to access the US site and start a basic listing for free. 

Create a basic listing on Opendi.

Tuugo

When you register your business on Tuugo, you can create a free profile. Or starting from $9.99/month promote your cleaning company and create a services catalogue so your cleaning customers know exactly what you offer.

Create your listing on Tuugo.


Now that you’ve got your maid service business listing up on all of these directories, don’t sit back on your laurels! 

You’ve got leads coming in. Make sure you’ve got a good system in place to follow up on these leads. 

If you aren’t sure what a good system for lead follow-up looks like, check out this video from maid service expert Courtney Wisely.

Remember, online visibility is good. In fact, it’s key to getting more cleaning customers, increasing your profits and growing your maid service. 

Listing your maid service on these 30+ directories may seem like a lot of work up front, but the payoffs down the road will be worth it. 

Although this won’t be an entirely passive lead generation process, it will take much less work to maintain your listings once you’ve created them. 

So put in the extra work now to see your cleaning business grow later. 

Note: As the maid service owner, these kinds of tasks can easily be delegated. If you aren’t yet comfortable delegating tasks in your cleaning business, find out how this could be costing you money!

Want more resources to help you market and grow your maid service? 

Check out these articles from some of the best in the industry:

ZenMaid

About the author: Amar is the founder and CEO of ZenMaid Software, Inc (www.zenmaid.com). He previously started and ran Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work he successfully operated the service in under 30 minutes per day. His goal with the maid service software at ZenMaid is to help other maid service owners do the same.

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ZenMaid exists to make maid services like yours successful. We started by creating the simplest scheduling software for your maid service. Now we contribute to the industry with events like the Maid Summit, communities of #zenmaiders like the ZenMaid Mastermind on Facebook, and amazing free content like you'll find on this very page. Learn More

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