Last Updated on August 25, 2023 by The ZenMaid Team
- 1) Produce relevant and original content on your maid serviceโs website
- 2) Optimize your maid serviceโs website
- 3) Call your home cleaning clients to action!
- 4) Run audits for your maid serviceโs website
- 5) Utilize tools to monitor your maid serviceโs website
- 6) Make sure your maid serviceโs website is mobile friendly
- 7) Use a combination of online booking and estimating lead capture forms
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Mark Lane and Lisa Hicks break down the top 7 most effective web strategies to show you how to market for cleaning business.
Not only do they cover the whole web, they also take a special look at social media strategies.
You will also learn about several topics that can help you maximize your web presence.
1) Produce relevant and original content on your maid serviceโs website
The key to having a solid, successful home cleaning company. The idea is for your users to feel like they are being spoken to directly.
Achieve this by producing relevant and original content.
Your maid serviceโs website content can be made relevant as quick as you can read the letters ABC.
- Identify your target ideal clientele.
- Understand your userโs intent when searching for your maid serviceโs website.
- Be consistent!
When you identify and understand your user, you learn what they want from a maid service.
Consider where your clients are coming from: Are they upper, upper-middle, or lower-middle class? Do they have children? Are they moving? What exactly are they looking for from maid services?
Answer questions like these and you can better anticipate the needs of the cleaning client. By doing this, you make the client feel seen, and that builds a solid rapport.
Once you identify your ideal client, show consistency in your communication and maintain aย defined audienceย on your webpage.
2) Optimize your maid serviceโs website
In order to be seen online, you must track your cleaning companyโs web page and understand how to improve it.
Use Search Engine Optimization (SEO) methods, to increase your maid serviceโs visibility online. There are many processes of doing this, including:ย keyword research, creating quality content, and modifying content to make it more valuable.
These techniques will increase the quality and quantity of traffic to your website.
However, with so many users coming to your webpage, you might experience the technical issues and glitches that come with that kind of volume.
The problem with this is that people tend to leave a site that is not functioning properly.
If your website is slow to respond, users will quickly exit. This can cause you to lose cleaning client leads.
Luckily, there are sites likeย GTmetrixย orย Pingdom, that can be used to learn how to understand and improve the pagespeed for your cleaning company website.
3) Call your home cleaning clients to action!
When you are offering promotions, specials, or packages, your cleaning client should be able to identify what those are and how to get them without difficulty.
A commonly utilized technique for this is a โCall To Actionโ, a bit of content designed to persuade users to complete a certain act.
This approach helps to guide visitors to specific services you offer with an easily marked portion of text like:ย Click Here, Sign-Up Now,ย orย Subscribe
Use bold font, highlighted font, or create an eye-catching button to click. People love pressing buttons.
Many successful companies, use this method to encourage user engagement including:ย Netflix,ย Trelloย andย Hubspot. Take a look and see for yourself.
4) Run audits for your maid serviceโs website
Just like people, websites need check-ups every so often.
Instead of a trip to the doctor though, you just run anย auditย for your maid serviceโs website from home.
Although the word sounds unpleasant, it is actually a good thing to do regularly for your website.
What it will do, is show the factors that can affect your websiteโs search engine visibility. From content to technical issues, an audit will point out the strengths and weaknesses of your page.
Knowing these factors can arm you with the information you need to increase your rankings online.
Limited audits can be done for free using sites like:ย SEMrush,ย Website Graderย orย The Hoth.ย There are also full paid audits that can be accomplished usingย Fiverr.
5) Utilize tools to monitor your maid serviceโs website
Knowing how your web page ranks is one of the best ways to improve it.
The following tools can help you to oversee your cleaning businessโ website and increase its usability:
- Google Webmaster Toolsย cover all of your SEO features. SEO is an important skill to apply to a home cleaning businessโ website because it increases web traffic. Use GMT to take a look at things like keywords, crawl letters and links in order to translate search engine optimization into increased sales.
- Google Analyticsย explains the web traffic to your cleaning business website. Use this tool to understand your clients and improve your webpage. You can increase your traffic with Google Analytics by monitoring yourย Return On Investmentย (ROI) and tracking your social networking sites, applications, Flash and video.
- Hot Jar uses heatmaps to track what people actually look at on your page. It shows their line of vision, how they scroll and what they click on. This is the best way to know your userโs motivations when on your webpage. Hot Jar even offers videos of recorded sessions. These allow you to see how people use your cleaning services site in action, so that you can make their experience even better. Itโs honestly one of the coolest techy things Iโve ever heard of.
6) Make sure your maid serviceโs website is mobile friendly
In 2019, when we want to look something up, we are most likely to use our cell phones.
Your maid serviceโs website should be able to be viewed on a smartphone just as easily as it can on a laptop or computer.
Check to see if your site uses aย content management softwareย (CMS) to easily change your theme to a more mobile compliant version.
If you donโt have CMS, or if you arenโt very tech savvy, itโs a good idea to spend some of your improvement budget on a web developer who can help make your siteย mobile-friendly.
This step can make all of the difference in how broad of an audience your maid service can reach, and you could immediately start earning a bunch more cash.
7) Use a combination of online booking and estimating lead capture forms
When you utilize tools together likeย Online Bookingย andย Lead Capture, you maximize your results.
They create aย funnel, a process that directs cleaning client leads right to your maid serviceโs web page.
This can be used to create an email marketing campaign list forย cross-promotions.
Growing your maid service with social media marketing strategies
Social media marketing (SMM) can increase your traffic online and therefore, your profitability.
Here are a few things you can do to optimize your cleaning businessโ social media:
- Know your audienceย – Define your ideal cleaning client and gather a list of others in your field serving this group.ย SMM auditsย can then be used to assess a few competitorโs content and audience engagement, so you can improve your own.
- Establish your goals and visionย – Once you know your audience, you can envision your SMM goals. Create specific content that relates directly to your clientele.
- Use analytics to measure goalsย – There are a number ofย platformsย you can use to review the analytics for all of your social media. Calculate response rates for your posts so that you know what is working and what isnโt.
- Apply the 80/20 ruleย – This is a way of tracking how much you post about your industry vs your promotional ads. Basically, your content should be 80% industry related and 20% promotional.
- Plan out your postsย – Have your content ready to goย ahead of time. Know what you are going to post, and when you are going to post it. Being more organized about your posting will allow the audience to see the thoughtfulness and consistency that comes with working with your maid service.
- Audience engagementย – Interact with your following and gain more followers. Find them useful and beneficial information so that they come back to you for more tips.
- Post relevant contentย – To keep an audience coming back to your site, offer them information andย home cleaning care tips! They will enjoy reading about the knowledge that comes from the experience you have as a cleaning provider.
- Schedulingย – Set up some automated posts.ย Automating your contentย will keep your audience engaged when you are working on other parts of your maid service. Facebook, Instagram, Twitter, and others can be accessed and automated usingย Hootsuiteย to make your scheduling woes disappear.
There are a variety of content concepts that work great for maid services: Industry news, Company Product videos, How To videos, Answering common questions, and many more!
Play around with a few, several or all of these content ideas, social media strategies and effective web strategies to put your maid serviceโs website right on page 1 of Google. ย
About the Presenter
Mark and his team at Eco York, LLC have developed over 10 custom software solutions.
These time-saving software problem-solvers include,ย Compass Wave, estimating software for residential cleaning companies and Ecoferral, an online directory for any type of business.
His company is also the creator of EDS, a collection of HPac software products such as home auditor software.
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