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How to Advertise Your Maid Service on Facebook for $35 with ZenMaid CEO Amar Ghose

January 23, 2020 in Grow your Maid Service, Marketing

Last Updated on August 11, 2023 by The ZenMaid Team

Everything you need to know to create an ad account to preparing and publishing your first Facebook ad.

For most of your customer base, Facebook is a part of their everyday lives. They check Facebook far more frequently than they turn on the TV or open a magazine.

So if you want to find and focus on new cleaning customers in your area, Facebook is the place to do it.

And with Facebookโ€™s targeted ad campaigns, you can show ads directly to the people who are most interested in your service.

In this article, weโ€™ll show you EXACTLY how to set up your first successful advertising campaign. Iโ€™m talking screenshots that will guide you through every step of the process.

We highly recommend setting up your first ad campaign as you read this article, rather than reading the article first and setting up a campaign later.


The whole process takes less than two hours and costs only $35. If you donโ€™t have two hours right now, bookmark this article for later!

A quick note: while Facebook can drive new business to your website itโ€™s imperative that your website is clean and effective so they actually sign up for your service!

The best way to do this is to direct your newest cleaning customers to a ZenMaid Booking Form.

Check out this instant booking form that will help you get more leads from your website to your inbox.

Table of Contents:

  1. Open a Facebook Business Manager Account (5 minutes)
  2. Create An Ad Account (10 minutes)
  3. Create Your First Ad Campaign (1.5 hours)

Open a Facebook business manager account (5 minutes)

Before creating an ad campaign, youโ€™ll want to open a Facebook Business Manager account.

>> Go to business.facebook.com

>> Click โ€œCreate Accountโ€ at the top right corner.

>> Log into your personal Facebook account.

>> Input your business name and business email.

And, youโ€™re in! You should see the front page of your Business Manager. Itโ€™ll look like this:

Create an ad account for your maid service (10 minutes)

Before you can create ads, you need to add a payment method to your Business Account.

>> Click on the โ˜ฐ button at the top left. Then select โ€œBusiness Manager Settingsโ€ on the far right.

>> Now select โ€œAd Accountsโ€ from the left-hand menu.

>> Click the blue โ€œAddโ€ button, then select โ€œCreate a New Ad Account.โ€

5

>> Name your account, and choose your time zone and currency. Then click โ€œCreate Ad Account.โ€

>> For now, ignore the option to add others to the Ad Account. (Just click โ€˜Skipโ€™).

>> Click โ€œView Payment Methods.โ€

>> Click โ€œAdd Payment Methodโ€

>> Input your credit card information or another form of payment. Click โ€œContinue.โ€

Congratulations, your account is now fully set up. Youโ€™re ready to create your first ad campaign!

Create your first ad campaign for your cleaning business (1.5 hours)

1. To set up a campaign, click on the โ˜ฐ button at the top left of the page, then select โ€œAds Manager.โ€

2. Click โ€œ + Createโ€ at the left then click โ€œSelect Guided Creationโ€ to get started


3. Choose your campaign objective

Now itโ€™s time to choose the objective of your ad campaign. Since this is your first ad, we suggest you choose โ€œReachโ€ under the Awareness bucket. โ€œReachโ€ ads are easy to set up, and cost effective.

4. Name your campaign 

The campaign name will only be visible to you, so name it anything youโ€™d like. You can keep the auto-name โ€œReach,โ€ or name it descriptively like the โ€œClean Kitchen campaignโ€ or โ€œ50% off campaign.โ€ (If youโ€™re not sure what your ad will look like yet, donโ€™t worry! Weโ€™ll talk about that soon).

Select your currency and Time Zone then click Continue (This should be auto-filled but can be changed) 

5. Fill in the ad set name

The Ad Set Name should be a description of the audience you plan to target.

If youโ€™re not sure who you plan to target yet, leave โ€˜Ad Set Nameโ€™ blank for now, and keep reading. 


6. Select your facebook page

Select your Facebook page from the dropdown menu. 

All Facebook ads require a Facebook page. If you donโ€™t have a Facebook page yet, create one by following these instructions


7. Choose your audience

Now itโ€™s time to choose who to show the ad to.

Youโ€™ll want to target your ad to people who might be interested in your services. Think about your current clients: how old are they? How much money do they make? Where do they live?

Custom Audiences

Leave this section blank.

Location

Narrow your audience to people in your service area. 

In the โ€˜Locationsโ€™ section, type in your city. You can choose how far outside the city you want to advertise; The dropdown that says โ€œ+25 miโ€ can be changed to a radius of your choice. It all depends on how far you’re willing to travel to clean.

On the drop down that says “Everyone in this location,” change it to “People who live in this location.” That way, you wonโ€™t waste money targeting people who are just visiting, or who work in your area but donโ€™t live there. 


Demographic Targeting

Next, select the demographic details of those youโ€™d like to advertise to. 

For  example, letโ€™s say our maid service primarily serves married parents who are about 30-50 years old. We can target potential customers with those qualities. 

First, select the age, genders, and languages you plan to target.

Note: In this example, we didnโ€™t target any particular language, because we assumed that most users in San Francisco are able to read English โ€” even if their Facebook account is set to their native language.


Detailed Targeting

The Detailed Targeting section gives you hundreds of options for narrowing your audience. 

Want to target Algerian expats who own a used motorcycle? Well, you could if you wanted to.

In the โ€˜Detailed Targetingโ€™ section, click the โ€˜browseโ€™ button to see all the targeting options.

For our example ad campaign, we use this section to add:

Demographics -> Relationship -> Relationship Status -> Married

Once youโ€™ve added your first qualifier, click the โ€œNarrow Audienceโ€ text.

โ€œNarrow Audienceโ€ allows you to combine demographic targeting. For example, if we want to target married parents, we can now add a โ€˜Parentsโ€™ stipulation in addition to โ€˜Married.โ€™ 

If you donโ€™t select โ€˜Narrow Audience,โ€ the ad would be shown to both married people (with or without kids) AND parents (whether they are married or single).

In the example above, we decided to only target married parents who have children under 13.

We found these options by clicking browse, then navigating to:

Demographics -> Parents -> All Parents

(Note: If the menu looks odd, did you remember to click on the โ€˜browseโ€™ button?).

Now add any other demographic qualifiers that you want. Just be sure to click โ€˜narrow audienceโ€™ every time you add a new stipulation. Some other targeting options you may find useful are:

  • Targeting Homeowners (Demographics -> Home -> Home Ownership -> Homeowners)
  • Targeting by Income (Demographics -> Financial -> Income -> $X)

Once you have all your stipulations set, look at your “potential reach” on the right sidebar.

When we narrowed our audience to parents in San Francisco with children under 13 years old who own their homes and make between $75k and $150k per year, our potential reach was 13,000 people.

If you feel your potential reach is too small, you may want to increase your radius, age, or income range, or include single people, non-parents, or renters. 

On the other hand, if your reach is very wide, you may want to narrow your audience to the target demographics that are the most likely to hire you.

8. Target by connection type

The Connection Type section lets you advertise to people based on whether they have a previous connection with your business. For example, have they ever liked your page or attended your event?

You may want to exclude people who like your page, especially if most of the people who like your page are already paying customers.

9. Choose the ad placement

Facebook recommends placing ads โ€˜automatically,โ€™ which means letting Facebook place your ad for you. Sometimes your ad might show up in a desktop news feed; otherwise it could show up in someoneโ€™s mobile Messenger application. 

We have never had any issues with automatic placements. After all, as long as the ad is reaching our audience (and receiving clicks), weโ€™re happy. 

10. Set your budget and schedule

We recommend starting with a budget of $5 per day, and scheduling your ad to start today and finish in one week. 

(After one week, youโ€™ll check on your adโ€™s performance. If itโ€™s not performing well, you can update your ad and try again. Weโ€™ll discuss that soon).

11. Select your โ€œidentityโ€

Now you will be asked to fill out the โ€œIdentityโ€ section.

Just select your Facebook page. The page will be linked to in your ad, but youโ€™ll also be able to link to your website or another outbound link.

As you may know, Facebook owns Instagram. So when you create an ad for Facebook, you are also creating an ad for Instagram. If you do not want to advertise on Instagram, you can return to the โ€œPlacementsโ€ section and choose to edit the placement.

If you choose to advertise on Instagram (which we recommend) and you have an Instagram account, you can use the Instagram account as your adโ€™s โ€œidentity.โ€ That means that if someone clicks on your business name within the ad, they would be directed to your Instagram page (rather than your Facebook page).

12. Choose your ad format

For your first ad, choose the โ€œSingle Imageโ€ format. This is the simplest ad type, and itโ€™s easy to set up.

Leave the โ€œAdd a Fullscreen Experienceโ€ box unchecked.

13. Choose your images

The image is the most important component of an ad. In fact, Facebook posts with images see 2-3x more engagement than those without images. 

And the best-performing images are images that are on-topic to your advertisement. For your ad, you may want to choose pictures of your team in action or of a freshly cleaned house.

If you donโ€™t have any good photos, just select the โ€˜Free Stock Imagesโ€™ button and search for โ€˜cleaningโ€™ pictures.

You can create up to 6 ads with different images, for no extra cost. However, donโ€™t feel pressured to create 6! If itโ€™s easier to just choose one image for your first Facebook ad campaign, thatโ€™s okay too.

13b. OPTIONAL: Create a fancy image

Although you are using a โ€˜single imageโ€™ ad format, you can use multiple images as long as you combine them into a single image prior to uploading.

Check out this ad from Handy that includes 3 images (and some text overlaid on the right-hand image).

C:\Users\Bill\AppData\Local\Microsoft\Windows\INetCache\Content.Word\Cleaner Ad.jpg

If youโ€™d like to create a collage like the one above, use Canva, an extraordinarily easy-to-use design platform.

Notice the pictures Handy chose:

  1. A cleaned house
  2. A maid mopping the floor
  3. A close-up of a woman wiping down the counters and looking directly at the camera.

These are all great options for your ad image:

  • A cleaned room helps your customers imagine what your service can do for them. 
  • A maid actively cleaning gets the point of the ad across right away. This is useful because most viewers will skim over your ad.
  • Showing a close-up of yourself or your employees builds trustโ€“ people want to put a face to a business. 

14. Write the ad

Now itโ€™s time to write the text of your ad. 

You want to keep the text short and to-the-point, because some of the placements (such as ads on mobile) will only display a portion of the text you write.

Facebook recommends keeping the ad text to about 25 characters. Longer headlines will get truncated in some placements.

You get 40 characters for your website headline. You can write additional text below the headline, but it wonโ€™t appear on all ad placements.


Write the Basic Ad Text

First, fill out the ad text. Remember that in some ad placements, the ad text gets cuts-off after 25 characters. 

We recommend short ad text that gets straight to the problem or value proposition. Ideally keep it to 25 characters or so. Here are a few examples:

โ€œAffordable house cleaningโ€ (25 characters)

โ€œ50% off – limited time offerโ€ (28 characters)

โ€œMessy house? We can helpโ€ (24 characters)

Add your website URL

Check the โ€˜Add a Website URLโ€™ checkbox, then type in your URL. You can ignore the โ€˜Display Linkโ€™ option.

Add a headline and news feed link description

We recommend writing short call-to-action headlines such as โ€œBook a cleaning now!โ€

While you get up to 40 characters for your headline, donโ€™t try to squeeze too much information into a headline. Remember, people will only glance at your ad briefly as they scroll through their feeds. A short headline is more likely to capture their attention.

Below the headline is the โ€œNews Feed Link Description.โ€ Not all placements show the news feed link description, so make sure your ad works with or without it.

Use this extra text to tell the viewer more about what you offer or the benefits of using your services.

For example, a good description might be โ€œWe offer deep cleanings at affordable prices.โ€

15. Check the ad preview

Look through previews of the ad for each ad placement. Make sure the ad looks good and the text makes sense for all ad variations.

Youโ€™ll notice that some placements are quite different than others. For example, the โ€œFeature phoneโ€ placement doesnโ€™t include the โ€˜news feed link descriptionโ€™ text. Instead, it only shows your image, headline, and ad text.

And in the Instant Articles placement, the ad text appears below the headline, rather than above the image. Again, the โ€˜news feed link descriptionโ€™ is not shown.

16. Place the order

Once youโ€™re satisfied with your ad, click the โ€˜Reviewโ€™ button to review the details of your order.

Then click โ€˜Confirmโ€™!

Congratulations, you just created your first Facebook ad campaign!


16. Evaluating and Tweaking Your Ad

After youโ€™ve let the ad run for a week, youโ€™ll want to look at your results and make changes as needed. 

To see how well your ad performed, youโ€™ll navigate to your โ€˜Ad Managerโ€™ page. Facebook shows you how many views and clicks your ad is getting, as well as engagement (likes, comments, and shares).

If you find youโ€™re getting clicks at a reasonable rate, continue running your campaign. We like to continue campaigns that cost us less than $1 per click.

If youโ€™re not getting good click-through rates, youโ€™ll want to update your campaign.

You can try to:

  • Change your targeting. If your targeting is too broad, you may be reaching people who are not going to pay for a cleaning service no matter how good your ad is.
  • Change the ad image. Remember, users are scrolling through Facebook and their eyes glaze over most ads. Your image must catch their attention. Try a few new images to see what works best.
  • Change the text. Experiment with other headlines and calls-to-action.

Remember that online advertising and marketing, especially on social media, is a game of testing until you find something that works. This requires a lot of upfront work. However, once you perfect an ad and are consistently seeing high click-through rates, you can run the ad for a long time and get many new customers through it. 

Youโ€™ve Got This!

Phew, that was a lot to learn!

Are you feeling Facebook-savvy?

Great, because itโ€™s time for you to go out and create your own Facebook campaign, charm the world with your posts, and build a following.

But you donโ€™t need to do it alone. Share your progress, ask questions, and cheer others on in ZenMaidโ€™s Facebook Mastermind group.

Check out this page for free resources  to grow your cleaning business.

Read this article to find out 21 Ways to Market Your Cleaning Business.


You and your maid service deserve a little peace and quiet.

Sign up for your free trial today at zenmaid.com and discover the freedom and clarity that ZenMaid can bring to your maid service!

For more helpful articles for your maid service marketing, check these out:

ZenMaid

Amar is the founder and CEO of ZenMaid Software, Inc. He started and ran Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work he successfully operated the service in under 30 minutes per day. He created ZenMaid scheduling software to help other maid service owners do the same.

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ZenMaid exists to make maid services like yours successful. We started by creating the simplest scheduling software for your maid service. Now we contribute to the industry with events like the Maid Summit, communities of #zenmaiders like the ZenMaid Mastermind on Facebook, and amazing free content like you'll find on this very page. Learn More

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