Archives

Categories

Meta

hand typing on laptop

21 Ways To Market Your Cleaning Business

January 23, 2020 in branding, Grow your Maid Service, Marketing

You must be actively marketing your cleaning business in order to stay top of mind of customers and to continuously generate new leads.

With so many shiny marketing ideas out there, it can be hard to know what is best for your maid service.

But I’m going to let you in on a secret.

It’s not about whether you are using door hangers or Google ads.

The mistake many maid service owners make is focusing on the marketing tactics rather than on establishing a clear marketing strategy.

Before you start paying for or creating any marketing collateral (flyers, Facebook ads, Instagram, yard signs, car decals, any of it) you need to establish a strategic brand, understand the foundations of marketing and be crystal clear on your value as a business.

Only once you have done that, should you consider the different tactics to use to advertise your service and offerings.

I won’t give you exact scripts or ‘this is exactly how you should promote your maid service’, because there is no one-size fits all.

And without the understanding of the foundations, no matter what marketing approach you take, it won’t be successful.

In this article, I’ve detailed the key marketing foundations you need to establish before you can start employing any marketing tactics.

Then I tell you about some marketing ideas that you can use with your unique messaging to raise your brand awareness and get those cleaning leads!

Table of Contents

  1. Be strategic about your brand
  2. Employ the right people
  3. Understand the 3 pillars of marketing
  4. Know your target customers
  5. Throw a party
  6. Retargeting ads
  7. Help your customers find you online
  8. Impress new clients
  9. Earn referrals
  10. Provide free, value-added content
  11. Leave, leave-behinds
  12. Cleaning client reviews
  13. Use emotional marketing
  14. Direct mail
  15. Email signature
  16. Your cleaning website
  17. Google AdWords
  18. Social media
  19. Create a promotional video
  20. Use video marketing
  21. Use directories

Most of these are not overly complicated and can be done on your own. Some will require some more effort and knowledge. For most of them, I’ve linked to useful how-to articles and videos to give you more guidance.

Be sure to bookmark this article so you can revisit it later and try out these marketing ideas for your maid service.

21 ways to market your maid service

1. Be Strategic About Your Brand (most important)

Your brand is more than just your company name, colors and logo.

Branding encompasses everything from the services you are selling, how you interact with clients to your reputation and the image you portray.

In order to stand out, take a strategic approach to your branding.

This means taking into account everything including:

So as you can see there is a lot more to consider than just your logo and colors!

To learn more about how each of these contributes to your wider brand, watch this video from maid service branding expert Angela Brown.

2. Employ the Right People

This section goes hand-in-hand with being strategic about your branding.

Your employees are essentially the face of your cleaning company.

They are who the customers will see and interact with on a regular basis, they represent you as the business owner.

As such, how they present themselves, speak and interact with the clients will be of the utmost importance.

When hiring, be sure that your employees are trustworthy, qualified, properly trained, and represent your cleaning service well.

They should also be trained to handle different situations and difficult conversations that may come up on the job. There is no faster way to anger a customer than to not have their questions answered or a heated conversation.

To be sure you hire the right employees for your cleaning business every time, watch this training from hiring and maid service expert Pam Washington:

3. Understand the 3 Pillars of Marketing

The biggest mistake most people make when it comes to marketing is not truly understanding what marketing is and what it means for your individual business.

ie. Whatever the other cleaning companies are doing – doesn’t mean you should be too!

No matter what kind of marketing strategy you are employing or tactics you are using, there are 3 key pillars you need to understand.

Whether it’s Facebook ads, direct mail, door hangers, yard signs, networking, referral programs, promotions, it’s all underpinned by some basic foundations.

The 3 marketing pillars are:

  1. Hyper-targeting
  2. Personalization
  3. Multi-touch

Hyper-targeting

Are you laser-focused and crystal clear on the ideal cleaning client you want to serve?

Be honest here.

If you are still bending to particular clients, saying yes to jobs just for the money or are putting up with nightmare clients …

I hate to break it to you – but that is a good sign that you aren’t in fact clear, or at least staying true – to the cleaning clients you want to be serving.

If you need more help with this, see the section ‘Know Your Target Customers’.

Personalization

This follows on from being crystal clear about your target cleaning client.

Once you have this vivid picture in your mind of who you will serve, then you can use personalization in your marketing.

Personalization allows you to speak directly to those target customers and to show them that you really understand their world and their challenges.

When you are able to exactly pinpoint a homeowner’s biggest pain point and explain to them how their world will change when your team comes in to help them … not only will your conversions sky rocket, but you will truly be serving these customers in a high-level way.

And what happens when you are providing top-quality and personalized customer service?

Loyal customers for life.

So stop trying to serve everyone. This is 100% a highway to failure.

Focus on that ideal cleaning client and serve them and only them.

(trust me, you’d be surprised of just how many of this ‘one’ kind of client there is out there when you get really specialized!)

Multi-touch

You need to get in front of your ideal cleaning client multiple times.

To clarify – I do mean multiple times. Not just twice or even three times.

In this very noisy and saturated world we live in, telling your ideal target market about your latest offer once or twice and expecting them to buy is naive.

This is the equivalent of standing in the crowd of thousands of people and yelling out your offer to one particular person in a passing parade.

What are the chances that person would hear you?

What are the chances that person would even see you?

As much as you would like to think that every home you drop off your beautifully designed, and well paid for shiny flyer with your latest spring promotion, is holding up that flyer to the light like the latest baby lion cub born in Lion King …

Oh my dear friend you’d be wrong.

And I know that sucks. But it’s the reality of this world where people are getting yelled at and sold to by so many businesses.

There are a lot of ways to get in front of your ideal customers that doesn’t have to be annoying or feel salesy and pushy.

To find out more about how to get in front of your customers in a non-salesy way, see the section: “Provide free, value-added content to your market”.

To find out more about the 3 pillars of marketing, watch this video from maid service and marketing expert Joshua Latimer:

4. Know Your Target Customers

The biggest mistake many maid service owners make is trying to serve anyone and everyone.

This is a recipe for failure.

It’s crucial to be crystal clear on who you want to serve and then work to get to know exactly who that client is.

Figure out who the target clients for your cleaning business are.

Once you do, you can use that knowledge and understanding to inform your marketing strategy.

Some examples of niche or target clients markets are:

  • new moms/young families
  • retirees
  • busy professionals
  • small homes or apartments
  • move ins / move outs

When considering how you are going to get the word out, keep this target client in mind.

  • What do they need?
  • What do they prefer?
  • What is their age range?
  • What are their interests?
  • What is their salary range?
  • How many children do they have?

When you know these answers, the messaging on your marketing will write itself.

If you are targeting retirees, you aren’t going to talk about how your team will ensure the kids playroom is spotless.

Or if you are targeting young professionals, you might paint a picture of a spotless, ‘hotel-like’ apartment ready for that Friday night dinner party with friends.

Keep your very specific target client in mind when writing and creating all of your marketing.

Watch this video to learn more about how and why you need to understand who your target market is.

To find out more about how to attract your target market, watch this video.

5. Throw a Party

Have you ever considered throwing a party in your community?

A way to connect with the community but also show your appreciation for your customers is to have a small party for them!

Why not choose your top 10 or 15 customers (budget permitting) and invite them to a picnic at the local park or to a hot dog BBQ. You could even rent out a few lanes at a bowling alley or a small rec space.

Tell each of them to bring someone with them and let them know, ‘no strings attached’! You just want to say thank you and show your appreciation for their patronage.

I can guarantee you, when their neighbor or colleague asks if they have a recommendation for a cleaning company – they will definitely be recommending you!

I talk more about how (and why) you should consider having a small gathering for your clients in this video:

6. Retargeting Ads

It’s no secret that customers do not often buy a product or service the first time they hear about it.

In fact, the rule of thumb is that they need to have contact with your business 6-7 times before they are considered a ‘warm’ prospect and ready to buy. (we discussed this in section #3)

Because of this, you need to be using retargeting as part of your marketing strategy.

To find out more about retargeting and how to use this in your marketing, watch this how-to video:

7. Help Your Customers Find You Online

You’ve got your website up and looking great.

Unfortunately, “if you build it, they will come” doesn’t apply to your website.

At least not without some help.

It can be beneficial to your site and business to employ some SEO techniques.

First off, the term SEO. Many of you have heard it, some of you may not know what it is.

In a nutshell: SEO stands for Search Engine Optimization.

This is effectively increasing quality traffic and ranking of your website on a search engine. ie. Google.

The idea of SEO can be intimidating. And I am not suggesting you spend a lot of time learning every aspect of this (unless of course you want to!) but some basics to help optimize your website searchability.

Talking about SEO (even the basics) for marketing your maid service is an entire article unto itself.

So, rather than write an SEO textbook, watch the short video below to get an introduction to SEO and your maid service website.

Once you’ve watched that if you want some more in-depth training on SEO, Google and Google advertising, watch this video.

8. Impress New Clients

First impressions are critical to gain repeat customers for your cleaning business. Be sure to roll out the red carpet and provide 5-star customer service every time.

We are all customers, so we know exactly what ‘bad customer service’ feels like.

We also know what we do when we receive bad service … we tell everyone we know.

You definitely do not want that for your maid service. So establish a customer service policy and ensure every member of your team is well-trained on it.

Part of this policy might be going the extra-mile for cleaning clients and showing them you value their business.

This can be done with welcome packs, thank you cards, prompt replies to messages or calls, holiday gifts and much more.

The key with any effective 5-star customer service program is that it is authentic. When you are able to connect with your cleaning clients in a meaningful way, not only will they feel valued and appreciated, but they are sure to recommend you and your cleaning team to their friends.

For more great ideas and tips on how to ensure top customer service every time, watch this video:

9. Earn Referrals

Happy customers can be your best marketing tool.

When you have a great rapport with your clients and are providing top-notch service every time, they will be happy to refer your services to their friends and neighbors.

Asking your clients for referrals is something you should be doing on a regular basis.

But I’ve heard some maid service owners say they hate asking for referrals.

If it’s done the right way, it doesn’t need to be pushy or feel like too much of an ask.

And by introducing a nice little incentive to your current clients, as explained in the video below, it’s a win-win for everyone!

To find out more about asking clients for referrals, watch this video.

You can also introduce a referral program to your best customers. To find out how, watch this video from marketing expert Daisy Foster.

10. Provide Free, Value-Added Content

If you have a company blog or social media like Facebook or Instagram, this is prime real estate for sharing value-added, free content.

The truth is, if every time you get in front of your customers you are trying to sell them something it’s going to be very difficult to build an authentic rapport with them.

By sharing free and practical advice, tips and information with them, you will be helping your clients (and prospective clients).

When they see this value you are providing for them, for free, they can only then ask, ‘if this is the great value they provide for free, imagine what I get if I pay them!’

Remember when we said that customers need to have, at a minimum, 6-7 touch points with your business before they will even consider opening their wallets?

Sharing great house cleaning tips, how-to’s and valuable health and safety information, can count towards these touch-points.

By providing this free, no-strings attached content (by that I mean, no sales pitch at the end) this allows you to stay top of mind with your current and potential cleaning clients.

And when you are top of mind and someone asks them for a good referral for a cleaning company – guess who they are going to refer?

I’m willing to bet, that not only will they refer you and your team, but it will come with a glowing endorsement of how much ‘more than cleaning’ you offer.

Now, if you think writing isn’t your strong suit, that’s okay. A blog isn’t literary art. Make sure your writing is clear, not fluffy and free of spelling mistakes.

You don’t need to write a novel, just a quick explanation or step-by-step of what you are describing. If you’ve got some photos you’ve snapped (and have permission to use) then include those as well.

Or you could create a video (your phone is great) and you or a member of your team explaining a cleaning tip or hack.

Wondering what qualifies as ‘practical content’ you could offer, here are some suggestions:

  • how to get cigarette smoke out of fabrics
  • how to clean old tiles
  • how to get a sparkling clean bathtub
  • what should I do to prepare my house for the cleaner?
  • where to dispose of batteries/appliances/electrical equipment safely
  • how to organize your shelves
  • recommendations for cleaning supplies

You get the point!

And if you are still stuck, think about what sorts of things you do for clients on a regular basis. Or what do cleaning clients ask you and your team about all the time?

For some more tips and ideas of what to share on your blog and social media, watch this video:

11. Leave, Leave-Behinds

A leave-behind is a little gift or memento that you leave at a cleaning client’s home after a clean.

This can help you achieve a double-whammy.

  1. Shows your clients you care and will leave them feeling extra pampered.
  2. It is a quick and inexpensive way to remain top of mind.

Equally this could be used when promoting your maid service and generating leads in your community.

The trick with this idea is to keep your costs low (without looking tacky).

Some ideas to consider that won’t break the bank (think “bulk”):

  • pens
  • magnets
  • notepads / sticky notes
  • thank you note
  • calendars
  • chocolates
  • mints
  • toilet paper stickers
  • holiday specific cards/mints/chocolates (Christmas, Mother’s Day)

The key is to make sure they are branded with your company logo and name and contact details.

Research wholesalers or options in your area and purchase in bulk. Be strategic with where and who you leave these with.

Some ideas for when to use leave-behinds are:

  • first cleaning / welcome gift
  • as a thank you for being a customer for X of months or years
  • during a holiday season
  • your top, most loved cleaning clients

The only exception to this might be the toilet paper stickers. Wouldn’t this be a great way to leave a subtle little indication (other than the spotless clean house of course!) that your team had been there?

Who wouldn’t want their bathroom to feel a bit like a hotel?

Going this extra mile for your current cleaning customers will show them that you value their business. And if they know you value them as a client, they will be happy to refer your company to their friends and neighbors.

For a few more ideas of how to wow your cleaning clients and ensure they will tell their friends and colleagues about your maid service, watch this video:

12. Cleaning Client Reviews

Often when deciding on a company providing a service such as cleaning, people want to hear from others that have used the service.

Ask your best and happiest clients to give you a review.

When they do, do yourself one better by thanking them for each review.

People like to be appreciated for the time they take to help your business. Plus, this small acknowledgement continues to strengthen your established relationships.

Good reviews are great, but bad reviews will happen. When they do, choose how to respond to them professionally.

A negative review doesn’t have to be a business killer. If a provider responds with grace and resolves to do better next time, this is seen as a positive thing.

Places to get reviews: Facebook, Google, Yelp, Angie’s List, Thumbtack, Home Advisor

To find out how to get reviews on Google, watch this video.

**Note: The phrase “Fake it till you make it” does not apply here. Ask for reviews and receive them. DO NOT FAKE REVIEWS. No one likes a liar liar, and the pants of your cleaning business will absolutely be on fire.

For more in-depth information about getting reviews for your maid service, watch this video:

13. Use Emotional Marketing

Emotional marketing is attaching an emotional connection to your service or product.

For this you need to ask yourself some questions:

Why are your clients buying your service?

Another way to ask this is: What is your value as a company?

You need to really understand this before you can really connect with your target audience.

This answer may not be as obvious as you may think. I can almost guarantee the answer is not “we use the best cleaning products” or “we clean their stove super well”.

Although you no doubt do those things, that is not the actual reason why your clients choose to work with you.

Dig a little deeper.

Once you really understand why a client chooses to buy your services, then you can begin to connect the dots between what the cleaning client wants and what you have.

This is called the emotional attachment.

Once you know this, it will make all the marketing from there on out, easy as pie.

Why?

Because you will no longer be left guessing what to say to attract your ideal client. Once you’ve honed in on exactly why they buy your services and how you solve their pain points, the rest writes itself.

And the result will be better than you can imagine.

Once you connect the dots between why your client buys from you and how you uniquely solve their pain point you will end up with loyal clients for life.

Not just clients, but raving fans!

There are four stages to emotional marketing, which you can learn more about in this video:

14. Direct Mail

Great news! Print marketing isn’t dead.

Despite the fact that most promotions and advertising these days is digital, it can pay to have a percentage of your marketing as direct mail.

As you start planning your direct mail strategy, much of what we’ve already talked about applies.

You must still be hyper-targeted about who your target client is, the neighborhoods you want to target and your offer.

When creating a direct mail campaign these are the things you need to have:

A compelling message

Is your message hyper-targeted, clear and enticing enough to act on?

A CTA with an expiry date

A huge mistake a lot of maid service owners make in their marketing is not including a CTA (Call To Action) that is clear and encourages people to act.

ie. ‘buy now’ is not a good CTA.

‘Yes! I want a sparkling clean house today!’ is better.

PRO-TIP: Include an expiry date on the offer.

A coupon code

A unique coupon code will a) make it easy for customers to purchase and take advantage of the offer and b) make it easier for you to track the sales campaign ROI later.

A piece of advice: Do not discount design!

Folks, a ‘flyer’ created in Microsoft Word with dated clipart and weird font will NOT, I repeat, will not help your flyer stand out or get seen.

It will get it thrown in the trash though.

Think of the actual mail piece – the flyer, brochure, postcard etc, as an investment. Spending a bit of time and effort (or even outsourcing the design) can have a substantial impact on the ROI (Return On Investment).

For more detailed information on direct mail and how to use it for your maid service, read this article.

15. Email Signature

This is often one of the easiest but most overlooked marketing tactics you can use.

For all the emails that get sent to your clients or prospective clients, make sure you are effectively utilizing this little piece of marketing real estate.

Creating an email signature doesn’t need to be time consuming and the signature actually doesn’t have to be fancy.

This is where you can link to your online reviews, your latest promotion or referral program.

This is one more opportunity to direct your email readers to more information about your cleaning company, so don’t miss it!

For more details on what information you should consider having in your email signature, read this article.

16. Your Cleaning Website

Folks, you need to have a website.

In today’s online business world, it really is necessary.

Your website doesn’t need to be overly fancy or complicated. But it does need to look professional, not have any 404 errors and have the most important information easily found (contact, services, prices, hours etc.)

Once you have your website set up, or your current site optimized, this video will help you drive traffic to it.

Use SEO strategies to help your customers eyes for your cleaning service find your company when they search their most basic cleaning needs.

SEO can also give your users the best possible experience while viewing and navigating your website.

In addition to this, making your website easy to navigate will ensure more visits and more clients. Your contact information should be easily accessible on each page, as well as the schedule you offer.

Go one step further and create an easy to send inquiry for customers to set up appointments with your cleaning business.

17. Google AdWords

Although one of the more expensive options on this list, Google Adwords has one absolute benefit, targeted objective.

Pay per click advertising can have huge potential for a growing cleaning business.

When potential clients search, they already have the intention of finding a cleaning business, you just need for them to pick your company.

Having keywords that include your city, such as, “best cleaners”, “home (or residential) cleaning”, or “maid service” can help you rise to the top of a page.

To set up a successful Google Ads campaign, watch this how-to video from maid service marketing expert Landon Sandford:

18. Social Media

Not only do you need a website, but you do need to be on some social media.

But not all of the social media. The best advice is to pick one or two platforms and do them well.

If you choose to use Facebook, start a business page, add all the relevant contact info, add some photos and activate your messenger auto responder.

As it’s primarily a visual platform, Instagram can also be a great platform for maid services.

It’s the perfect place to share before and after photos and customer testimonials. Use the stories feature to share behind the scenes or day in the life videos and photos. (customers love to see the ‘human’ behind the brand!)

If you are wondering what else to share on the socials, post quick cleaning tips and easy DIYs for your friends, family and customers to try out.

Got a great hack to get stains out of carpets or those bathtubs gleaming? Share it on Facebook or Instagram!

For Instagram, it pays to take a bit of time to explore some relevant hashtags to use on your posts.

Best practice for this is to find hashtags that have less than a million posts but more than 1000 (this few means no one uses them or is searching them.)

Here is a quick trick for finding related hashtags and seeing how many posts they have.

  • Click on the search icon (magnifying glass)
  • Tap ‘Tags’
  • Type in a generic tag to start (ie. cleaning or cleaningtips)
  • Choose a tag that has less than 1 million posts (under 500K is better)
  • Click the tag to see the posts
  • Look at the ‘related’ hashtags along the top (above the photos/posts)
  • Choose another tag from the ‘related tags’ to see how many posts it has
  • Keep going until you have several relevant hashtags with under 500K posts
  • Create a list of 10-30 (maximum allowed) hashtags to use on your posts
  • **don’t forget to search for local hashtags: try your city or neighborhood + cleaning / maidservice / housecleaning

PRO TIP: create 2-3 different, but related, sets of hashtags to use on your posts. This way you avoid ‘spamming’ the same hashtags over and over.

For more tips and advice on how to maximize your social media presence, watch this video:

19. Create a Promotional Video

A promo video might seem intimidating to create, but assure you it doesn’t have to be!

In this article, I outline how I got an animated explainer video created for my cleaning business Fast Friendly Spotless for less than $25! (yes, you read that correctly!)

An engaging and well produced video can go a long way in converting potential cleaning clients to your services.

Not only will the information and process be clear to them your company will look professional and slick!

Additionally, if you have this video listed on your YouTube or linked with the correct keywords, your video will show up in searches in your area for people looking for cleaning services.

Equally, you could set up your phone and record a video of you as the owner explaining how your services. are different and the process for booking a cleaning.

People love to see the humans behind the brand – so don’t be afraid of showing your face!

(also, not perfect can go a long way! make sure your video is well lit and the sound is good, but don’t think you need to have a studio perfect video)

If you are thinking about getting a promotional video made, read this article to find out the mistakes not to make in your promotional video.

Here is the ZenMaid animated explainer video (in case you haven’t seen it already!):

20. Use video marketing

A key component to effective marketing is building authentic relationships with your clients. Both current and prosepective.

Video can be one way to do this.

With technology ever at our fingertips these days, watching a video from a business is easier than ever. So video as a promotional tool should not be overlooked.

Customers love to know that there is a human behind the brand. Use video to showcase yourself as the owner, your team, your clients and the work that you do.

Video can be a highly effective way to communicate your brand story and the value your bring to your cleaning clients.

Video best practices

Creating effective video for your maid service does not have to be complicated or expensive.

The device you use to create video is often less important than implementing a few best practice tips.

Some things to keep in mind when creating video for your maid service:

Show them you are human

Introduce yourself. Tell your audience a bit about you, your family, why you started this company and your favorite thing to do. A little bit of personalization can go a long way to showing your customers you are a real person too.

Talk about them

More than anything, your videos should focus on them, your cleaning clients. How do you and your team help them? How will they feel after your team has made their house spotless? Why do they deserve to have someone else do the cleaning for them?

Whatever angle you take – always think about ‘what’s in it it for them?’. For as much as we like to think that people are interested in us, at the end of the day, they are more interested in what’s in it for them!

Lighting

Make sure whatever you are filming – yourself, a space in a home, your team – it’s well-lit and easy to see.

This doesn’t mean you need fancy lighting, natural light is often best.

If you are recording yourself speaking, set yourself up near a window. If you are outside, avoid harsh, direct sunlight.

If you find video is really working for your cleaning business, down the line you may want to invest in a ring light. This is what gives people that well-lit, but not harsh, lighting when recording indoors.

Get to the point

Whatever your video is about – get to the point!

People are inundated with messages, offers and media these days. Their attention span is short, to say the least.

If you are creating a video with a helpful cleaning tip – avoid the preamble and jump right to the juicy stuff.

If you are speaking about your latest promotion or offer – don’t talk about the weather, just the offer!

This doesn’t mean you need to be robotic or lack personality. As you are talking about the topic, show your personality as you speak. Just be yourself as this is the best way to attract ‘your tribe’.

Don’t forget: Be respectful of peoples’ time and give them what they came for.

See the section on Social Media for ideas on how to use video on platforms like Instagram Stories.

PRO-TIP: If you start to create a lot of video or have video that you will keep on main pages of your websites – add captions. Research shows that majority of people will watch video with the sound off. Captions mean they can still get your message, without the sound.

21. Use directories

It’s likely that you already have your maid service listed on a few directories.

Yelp and Angie’s List are usually the most common and go-to directories.

But did you know that there are at least 30 directories that you could have your cleaning services listed on?

This is a task that when done once, can pay off over and over again.

Block some time in your calendar this week to sit down and create listings on every one of these sites. (or better yet, outsource it to your VA).

Now, you might be thinking, “30 directories, great! But what how do I find them all?”

Don’t fear – I’ve got you covered!

I previously created the Ultimate Guide to Business Directories that not only lists all the ones your maid service should be listed on, but I’ve also created a handy tracking form that you can use to track which ones you’ve done.

If you don’t have time right now, click this article and bookmark it for later.

Whatever you do …

Don’t stop.

Just like any industry, there are natural buying cycles in the home cleaning industry.

The key to truly effective marketing is not only to have a strong foundational marketing strategy but also to understand there will be ebbs and flows of people buying your services.

Once you find a strategy that works for you, you must remain consistent in your marketing efforts.

By that I mean, when times are good – you can’t stop marketing!

If you do this, when things slow down, you will be throw into panic mode and will start to throw money at any and all marketing strategies to get more leads in the door.

This is the wrong way to market.

It is also when I hear frustrated maid service owners complain that marketing doesn’t work, it’s a waste of money.

It didn’t work because it was a reactive response to a slow down in your market.

Effective marketing is unique to your own maid service. What is working for the maid service in the next city, may not also work for you.

To wrap up

To recap, the key to effective marketing of any kind is:

  • Be strategic about your brand
  • Understand the 3 pillars of effective marketing
  • Be crystal clear on your target cleaning client
  • Know the value your maid service provides
  • Whatever you do … don’t stop marketing!

Follow the how-to guides above to better understand how to be strategic in your marketing. Then employ some of the great marketing ideas to increase your leads, increase your revenue and grow your maid service!

As always, I’d love to hear from you! Join us inside The ZenMaid Mastermind, post a comment with your thoughts and tag me!


You and your Maid Service deserve a little peace and quiet. Sign up for your free trial today at Zenmaid.com and discover the freedom and clarity that ZenMaid can bring to your Maid Service!

ZenMaid

About the author: Amar is the founder and CEO of ZenMaid Software, Inc (www.zenmaid.com). He previously started and ran Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work he successfully operated the service in under 30 minutes per day. His goal with the maid service software at ZenMaid is to help other maid service owners do the same.

All posts

Popular Links

Subscribe & Follow

About Us

ZenMaid

ZenMaid exists to make maid services like yours successful. We started by creating the simplest scheduling software for your maid service. Now we contribute to the industry with events like the Maid Summit, communities of #zenmaiders like the ZenMaid Mastermind on Facebook, and amazing free content like you'll find on this very page. Learn More

×