[Case Study] How ZenMaid helped Roman Peysakhovich automate his Maid Service

Last Updated on August 11, 2023 by The ZenMaid Team

At a Glance

ZenMaid helped Roman automate and systemize his maid service after a rapid increase in clients

 Automation of day-to-day operations allowed Roman to scale his maid service and take on new business opportunities

Roman Peysakhovich was an entrepreneur who dreamt of a cleaning business that ran itself. He wanted to implement the systems, processes, and cleaning business software that would allow him to grow his maid service without sacrificing friends, family, or time. Roman wanted his employees to feel confident and supported, even if he didn’t show up until late in the afternoon. 

“[ZenMaid’s] cleaning business software saves us time on invoicing, payroll, scheduling, confirmation, etc. Instead of spending all day doing these tasks, ZenMaid is able to do all this in a matter of minutes with a few simple clicks. This allows me to focus on other ventures during the day, and makes managing the maid service simple and easy—how it should be run. Although these days I am spending much less time in the day-to-day management, thanks to ZenMaid, our sales are flying and productivity is at an all-time high.”

The Story

Roman Peysakhovich started his maid service, Maid Masters, in Minnesota in late 2015. After just a short 8 months, his business completed 1,600 cleanings and started to grow rapidly. Partway through, Roman built a website to increase visibility. 

This was a turning point for the business because his website became a lead-generating machine where clients booked and paid for cleaning directly on the site. His new website started receiving 1,000+ views each month with a good conversion rate. (His previous website only had 30-40 views per month.) In order to keep up with the influx of clients, Roman needed to automate his maid service operations — and he needed to do it fast.

How Roman used ZenMaid to automate his maid service and take on new business opportunities

Roman credits ZenMaid software as the reason why he was able to quickly and efficiently run his business with the rapid increase of clients. “It has been nothing short of perfect,” he mentioned.  He has hundreds of appreciative customers and a great relationship with his employees. Best of all, none of this requires a home base or office. With his day-to-day operations automated in ZenMaid, Roman can concentrate on income-generating operations instead of daily cleaning schedules, phone calls, and employee questions. 

“While many people focus on working harder to be productive as a business and a business owner, I am a firm believer that you can achieve even better results by working smarter, not necessarily harder.”

Roman’s business model allows him to take a few days off and pursue his hobbies and interests. For instance, he day trades and buys and sells multiple stocks during his free time. Although Roman still wants to hire another person to manage Maid Masters, he could comfortably take a few weeks off if he wanted to. He did this through strategic automation.

An automation tool Roman uses is the Instant Booking Form in ZenMaid, which gives his business online leads. This software automatically handles his bookings for him. “The instant booking form turns our website visitors into customers consistently, which allows us to book business without a sales call.” Sometimes he needs to call a client to troubleshoot an issue or answer a question, but the Instant Booking Form saves him time on over half of his company’s bookings.

As far as payments go, Roman uses ZenMaid to charge regular customers for ongoing services. Everything is stored directly in ZenMaid, so there is no room for any error. ZenMaid offers the option to directly deposit a check into the business’s account for Roman customers who prefer to pay by check. This allows Roman to easily manage his accounts payable with the least amount of clicks possible.

“Everything is designed to be operable without me.” One of Roman’s keys to success is that he designed his business to operate without his constant intervention. After clients book an appointment online, Maid Masters finalizes their schedule and then sends out nightly text messages. The texts don’t require responses, so his business doesn’t need to follow up unless a client cancels a scheduled cleaning. (ZenMaid performs the exact same functionality (and more) using email, if you prefer that to text or want to use both). 

Why Roman Peysakhovich chose ZenMaid

ZenMaid is a great fit for Roman because our software and resources align with his business model. He wants automation, efficiency, and the ability to scale his business to generate higher profits.

Another reason that Roman uses ZenMaid is that our software makes life easier for his employees. Cleaning customers tell Roman or his managers their needs and expectations in an email attachment sent to his cleaning employees. This is a great line of communication so that his cleaners arrive at a home and already know everything they need to do.

“Since most of our clientele are people with very busy work lives, not everyone has time to go over the house with the cleaners, or even be present at the home during the cleaning.”

Roman finalizes his schedule on ZenMaid on Sunday and then sends out the work orders en masse. In just a few clicks of a button, Roman is done with his weekly calendar and all of his cleaners know where they have to be, and when. From then on, he simply focuses on payroll. ZenMaid makes his business more efficient and, therefore, his life much easier. 

Why ZenMaid loves working with maid service owners like Roman Peysakhovich 

Here at ZenMaid, we love to work with business owners who have a vision, yet need a little bit of help and encouragement to achieve their goals. We want other entrepreneurs to realize this: A business that doesn’t rely on them is the best type of business. 

Our software has helped business owners from the U.S. to Australia scale their business, provide a great work environment for employees, automate their systems, and offer top-notch services for busy families who don’t have time to clean their homes. We care about our community, and we love that our customers do too. 

You can run the cleaning business you’ve always dreamed of

Our ZenMaid community is filled with business owners like you — people who want to see their business thrive and are willing to share their expertise for everyone’s benefit. We’re a software company that wants the best for you. If you want to scale your cleaning business, work from anywhere, have extra time for family, and create a company that offers top-notch services, then take Roman’s advice:

“While many people focus on working harder to be productive as a business and a business owner, I am a firm believer that you can achieve even better results by working smarter not necessarily harder.”

You and your maid service deserve a little peace and quiet. Try ZenMaid for free today!



Amar is the founder and CEO of ZenMaid Software, Inc. He started and ran Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work he successfully operated the service in under 30 minutes per day. He created ZenMaid scheduling software to help other maid service owners do the same.

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