Last Updated on July 3, 2024 by The ZenMaid Team
Do you want to achieve extraordinary success in your cleaning business?
Did you know that 93% of all cleaning businesses never achieve revenues of $500,000 a year? Less than 10% ever reach a million dollars in annual sales. Why is success in the cleaning business so hard to reach? It’s not complicated; itβs just not obvious. If it were obvious, everyone would be successful.
Today weβre going to walk you through the seven steps to reach a seven-figure business. Letβs dive in!
Step One: Define the Future
Many entrepreneurs struggle to define their future of success, but they have no trouble defining what they donβt want. For instance: Iβm tired of cleaning, I donβt want to be working this much, I donβt want to keep managing employees who donβt want to be here β the list goes on.
Instead, your focus should be on defining your future of success. Start by asking yourself these questions:
What does your successful business look like?
Do you want to be a million-dollar maid service? A two million dollar maid service?
Do you have time for your family? For yourself?
Itβs good to define the future you want in ten years, but at the very least, start with three to five years from now. Dream of what you want your success to look like β not what you donβt want.
Step Two: Scale With Systems, Not Grit
Building a seven-figure business requires scaling with systems, not grit. To scale with systems means to create a predictable, repeatable environment to grow in. If you grow by sheer grit, you’ll hit a glass ceiling of how much time you can contribute to your business.
This is where business owners β especially in the cleaning industry β hit a burnout mark where they know they want to grow more, but there’s not enough of them to go around. They’re growing their business through grit, demanding an endless amount of their time and resources.
Scaling with systems is the only way to get to six figures. As we mentioned before, the average residential cleaning business never reaches $500,000 in sales. This is because most cleaning businesses are growing through grit. They run out of steam, burn out, and decide to walk away for good.
Step Three: Focus On Who, Not How
The third step to your seven-figure cleaning business is to focus on who, not how. This is based on a book by Dan Sullivan, Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork.
There are so many courses and programs that want to teach you how to do more of everything and how to do it yourself. It feels overwhelming! Focusing on who, not how, means you have to shift from βhow toβ do things to βwho shouldβ do things.
When you focus on βhow toβ instead of βwho shouldβ do it, you’ll burn out and quickly reach a max capacity in your business. Youβll end up cluttering up your plate with more tasks than you can keep up with.
Instead, ask, βWho should I shift these activities, tasks, or responsibilities to?β Itβs an incredibly freeing strategy to follow and will help lead you to a successful, seven-figure business.
After Debbie had been running her cleaning business for years, her biggest struggle was hiring and shifting all of her cleaning jobs. She didn’t want to learn how to clean more houses. She wanted to learn who she should hire at every stage of business growth. Debbie had to learn who to hire instead of how to take on more tasks.
Whether itβs through automation or technologies, the first question is never βhow to do it?β The first question is, βwho should do it?β By shifting your focus to who, youβll be freed up to focus on the right things in your business.
Step Four: Leverage Your Time By Building a Self-Managing Team
Now, this seems to be unheard of in the residential cleaning industry. People don’t believe that they can build a team to run their business. However, self-managing teams love what they do, show up every day, do a good job, and stay long-term.
Building a self-managing team is the only way youβll be able to leverage your time to do CEO-level tasks and responsibilities. There is nothing worse than trying to grow a residential cleaning business with the wrong people.
We see so many people try to grow their business with who we call, βC Players.β A βC Playerβ is an employee who doesnβt care about their work. They cut corners when youβre not looking. They have to be micromanaged, call in sick for no reason, and quit without notice.
Too often, cleaning business owners tolerate bad employees because they clean well. But hereβs the problem: being a good cleaner doesn’t necessarily mean they’re a good employee.
Focus on growing your company with βA Players.β These are partners who are committed cleaners who want to be there, who love what they do, and who are not going anywhere.
Step Five: Focus On the Right Thing
Youβre wearing different hats all the time as a cleaning business owner. One day you’re wearing the cleanerβs hat, picking up the mop to clean. The next day, you’re the accountant invoicing and processing payments. Sometimes you’re a secretary, and often, youβre a salesperson.
We wear a lot of hats, but to focus on the right things, think about the tasks that you perform on three different levels.
Level One Tasks
Think of level one tasks as ten dollars an hour work. Theyβre the lowest level tasks you perform; maybe it’s buying supplies or maybe going out and cleaning a house.
Level Two Tasks
Level two tasks are what you might value as $100 an hour work. For instance, marketing your services or training a new group of employees. Theyβre higher-level tasks than level one, but youβre usually not the only person who can do them. Level two tasks are the middle tasks that you have to do until you grow big enough to hire a team to do it for you.
Level Three Tasks
Level three tasks are the ones you do as the CEO, otherwise known as $1,000 an hour tasks. When you’re focusing on the right things, you’re spending most of your time on what we call $1,000 an hour tasks.
For instance, a $1,000 an hour task could be spending an hour on the phone, winning over a new client who will be your next recurring customer. If you think about the value of that hour, youβve just earned thousands of dollars a year, assuming that client stays with you. Now, that is worth your time as a CEO!
On the other hand, if you had let all the calls go to voicemail because you had to run out to cover a cleaning job, you wouldβve traded your time for money. Instead of spending that hour doing $1,000 an hour work, youβve completed a $10 an hour task.
Right now, what are you spending the most time doing? Are you scrambling to do level one tasks, or are you prioritizing level three tasks as the CEO? If you want to scale to a seven-figure cleaning business, you need to spend your time doing things that bring high dollars in the door and growth to your business.
Step Six: Avoid Distractions
Step six is a hard one for entrepreneurs! More often than not, entrepreneurs are creative people at their core. We have new ideas every minute and end up chasing distractions instead of avoiding them. Weβre signing up for new programs all the time. Weβre attending conferences, webinars, events, reading books β you name it. Does this sound familiar to you?
Now, these are not bad things; however, when you donβt even give yourself the time to implement what youβve learned, youβre wasting your time chasing distractions. Youβll never reach a seven-figure level if youβre chasing the next sparkly object.
You need to avoid distractions intentionally. To reach seven figures in your cleaning business, you need to slow down and focus on what matters most to move the needle forward.
Step Seven: Simplify As You Grow
The last step to reach your seven-figure business might surprise you: simplify as you grow.
Have you ever noticed how as your business grows, the more complicated it becomes? Itβs not uncommon. In fact, we like to say, βthereβs a new devil at every level.β
There’s a new level of complexity that shows up at every stage of growth. Thatβs why itβs important to be intentional about simplifying as you grow. While it seems counterintuitive, the reality is that if your business is complicated, it canβt grow sustainably.
Commit to analyzing every piece of your business at each stage of growth. Ask yourself, βhave I made this harder than it has to be?β
Some signs you might be over-complicating your cleaning business:
- You feel like you have to micromanage everything for it to get done well.
- Your cleaning training is too difficult, so you have to re-explain many things to your employees.
- All of your processes are so complicated that only you can keep things running smoothly.
- Youβre answering calls on weekends and vacations because your team needs you all the time.
If any of these things are true for you, itβs time to simplify your cleaning business. Having a βsophisticatedβ business doesnβt mean it needs to be complex. In a successful business model, simplicity is what works. Simplicity is what will grow your business better.
Your next step
Youβve made it to the end of our seven steps to a seven-figure cleaning business β way to go! New information can feel overwhelming at first; we encourage you to take this one step at a time. Save this post in your toolkit to refer back to while youβre working through each step!
To hear Debbieβs full talk from the Maid Summit, click here.Β
About the presenter
Debbie Sardone turned a cleaning job into a four-million-dollar cleaning empire. After building one of the largest maid services in the country, Buckets & Bows Maid Service, Inc., she began speaking and training other cleaning business owners around the world. Debbie owns speedcleaning.com and manufactures her own line of non-toxic cleaning products. She also founded the nonprofit, Cleaning For A Reason, which has risen to national prominence and has provided free house cleaning services to over 50,000 families with cancer. Debbieβs been featured on Fox & Friends, Oprah, Readerβs Digest, Today.com, Yahoo! News, as well as dozens of other local and national media.
This talk first aired at the 2021 Maid Service Success Summit.
The Maid Summit is an annual online event that brings together the most successful leaders in the cleaning industry, like Debbie Sardone, Angela Brown, Courtney Wisely, Amy Caris, Chris Schwab and more. Get free access to masterclasses and workshops that will help you to grow, scale and automate your cleaning business so you can get more leads and create more profit. Make sure youβre on our email list to find out how to get free tickets to the next event.
Step Seven Bonus: You can try the ZenMaid Free Plan here to help simplify your business as you grow!
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