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Use a VA To Scale Your Maid Service

Last Updated on August 28, 2023 by The ZenMaid Team

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VAs make growing your cleaning company easy

As your Maid Service grows, two roles start to show themselves: office manager and operations manager.

The office manager at your cleaning business focuses on being the face of the company and providing great customer support. This role may involve making sales, phone calls, emails, interacting with cleaning clients, developing marketing strategies and more.

However, your Maid Service’s operations manager would be more concentrated in supporting team members in the field. This mobile position would require having someone else in the office.

Ideally, you would want to have both of these positions filled with someone else so that you have more room to be creative within your cleaning company.

VAs don’t need an office

Remote staff can work from anywhere, which means that you don’t need to provide an office in order for work to be done.

Outsourcing your Maid Service’s customer service to a remote worker is also a great way to stay in the technological flow of the cleaning industry.

The role of a virtual assistant not only increases flexibility within the position itself, but it also gives cleaning company owners more freedom. This idea of a schedule that you control is an attractive one, so there are great companies who provide individual VAs to your home cleaning service.

One of the benefits of today’s technological explosion is that it has given people the skills they need to feel closer and understand each other, even if it is virtually.

VAs know what to do for your Maid Service

By getting all the information about your company: what it is, what you do, your service area, pricing, and frequently asked questions, you can more easily onboard a new VA.

However, your virtual assistant can certainly assist you in gathering all of these details about your business as well.

Whatever order you decide, put this information in a checklist that allows text, images, and video. Create something you can have access to so that your company guidelines, schedule, etc. can be easily reviewed or sent over to cleaning clients and staff.

VAs take over your cleaning company’s phone

It can be done. Your outgoing phone calls can be taken off of your plate and given to a virtual assistant.

This can be done in a couple of ways. For one, a local line can be put in place on your behalf and outgoing calls can be made to your cleaning clients by the VA. Voice over IP systems will ring directly to operators on the ground, who will then be able to assist the client with their query.

Another avenue is to use a digital platform as your caller ID, so that your cleaning clients know it’s your Maid Service that is calling. In this case, the call would be forwarded via this virtual platform and translated as your cleaning company even though the VA is speaking with them.

Both routes lead to less of your time spent on the phone so that you have more of it to work on other aspects of your home cleaning business.

A VA communicates with your team

When you have a virtual assistant, internal and external communication can be made easier.

Use Voxer or Slack to allow for communication amongst different teams. Teams can share videos, images, texts and documents from anywhere in the community from their personal phones. If you have issues with your scheduling software, this communication can allow your cleaners to send an image to check-in and check-out of properties.

When needed, your VA can communicate these protocols to your team via these platforms, getting everyone on the same page simultaneously.

Case study: Dan the Maid Service owner hires a virtual assistant

Dan is the proud owner of a company in 4 cities that does home cleaning, window cleaning, bookkeeping, marketing and recruiting software. He wanted more organization and smoother growth when he was assisted by Pink Callers.

Dan ended up integrating a remote employee onto his team which covers areas in 4 US cities: Minneapolis, St. Louis, Cincinnati, and Cleveland.

Fortunately, he was able to get someone who knew about the home cleaning industry and who was able to help with keeping accounts appropriately separated.

As the CEO of his company, Dan says the biggest impact his VA has had is that he hasn’t heard of any issues at all. Dan reported that his company runs so smoothly, some people haven’t even met before and yet they still work very well together.

Due to this improvement in fluidity, Dan is able to go through the day and work on other parts of his cleaning business while the daily things just flow.

Try a Virtual Assistant for your Maid Service

A VA can benefit your home cleaning company by providing the support you need to scale your cleaning business while staying customer-focused.

By going with an agency VA, you get a company to hold accountable that provides a specific person to your residential cleaning company.

They can use technology to be a part of your Maid Service’s culture and use tools that can help bring newly onboarded cleaners up to speed on your Maid Service’s current policies.

Your VA should be able to work with many software platforms so that automation and integration is made more easily.

This article was based on an incredible talk given live by Michelle Myers at the 2019 Maid Summit, hosted and organized by ZenMaid.

About the Presenter

Michelle Myers is the founder and CEO of Pink Callers, a remote customer service provider that caters to field service business owners.

Her company is comprised of 30 virtual assistants who provide great service that sparks glowing reviews on

Michelle really enjoys being driven in her professional life, but she also loves spending time with the people she loves. As a family-focused person, Michelle knows the value of having time for your Maid Service and time for yourself.

The Maid Summit is an annual online event that brings together the most successful leaders in the cleaning industry, like Debbie Sardone, Angela Brown, Courtney Wisely, Amy Caris, Chris Schwab and more. Get free access to masterclasses and workshops that will help you to grow, scale and automate your cleaning business so you can get more leads, create more profit. Make sure you’re on our email list to find out how to get free tickets to the next event.

Check out these other articles from cleaning industry experts on ZenMaid Magazine:


Amar is the founder and CEO of ZenMaid Software, Inc. He started and ran Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work he successfully operated the service in under 30 minutes per day. He created ZenMaid scheduling software to help other maid service owners do the same.

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