This article is based on a live talk given by Carrie Knight at the 2019 Maid Summit, hosted and organized by ZenMaid.
The Maid Summit hosted over 40 maid service industry experts who were willing to share their success stories so that other owners can learn from their experiences.
Better your business by checking out replays of all of the talks at maidsummit.com
We learned a lot from Carrie in her presentation: she had trouble with employees, went through economy plans and went flat broke.
However, the number one thing we learned is that she is a survivor and someone to listen to when it comes to making positive changes in your cleaning business.
Carrie shared with us the strategy for gaining more than 12 new bi-weekly customers a month.
First, decide on your ideal customer. Think about it for a moment: who is your perfect customer? Who is your dream customer?
Okay, do you have an idea?
Now, you’re going to create that person an offer. One made just for them.
Use these steps to develop your own super special offer for your cleaning company’s target client:
Step 1. Make the offer relevant to your cleaning client’s needs
Basically, you want to be providing a product or service that has to do with cleaning!
Your potential cleaning clients are looking for your company in order to have their home cleaned, so what you’re offering to them should be along those lines.
Choose from: free carpet cleaning, free microwave cleaning, free window cleaning, or others that you know your client will appreciate.
Or maybe you’ve got a bunch of random cleaning products like sponges and rubber gloves hanging around from overstocking.
These sorts of items are also a great option to use as a perk for signing up with your cleaning business.
Step 2. Your gift should be valuable, with a low cost to your maid service
Creating a special offer doesn’t mean you have to set your wallet on fire.
You should provide a service or product that is of little cost to your home cleaning company.
This might be different depending on who you are and what supplies your cleaning business has on hand.
Some maid service owners might have all of their own equipment for things like carpet cleaning or steaming laundry.
Others might prefer you do something, like an oven cleaning or a refrigerator cleaning, with an eco-friendly product they love.
Whatever you choose, make sure it increases the value of the overall home cleaning service that you’re providing.
Step 3. Be sure your signup sweetener is easy to receive
No one wants to work hard for a free offer. It is supposed to be a gift, after all.
Make the offer simple for the potential cleaning client to obtain. Ain’t nobody tryin’ to jump through a bunch of hoops to get your deal.
If they receive your offer via email, make it easy for your cleaning client by providing an attractive button to click and schedule with you.
In fact, if you have an offer anywhere online, make sure it is straightforward to sign up for a cleaning.
However, if you are using advertising like billboard or print marketing, you want to provide an obvious direct contact to your maid service.
There are a bunch of ways you can market your maid service, just insert the offer, follow-through, and watch the clients come to you!
Step 4. Make your offer the best by making it irresistible!
The key to providing a perfect proposition is to make it impossible to ignore.
Achieve this with 2 things: urgency and limit.
Create urgency in your offer by setting an expiration date. It could be today, tomorrow, 1 week, or one month – as long as it is only for a time period that ends soon.
Develop further irresistibility by making your gift limited. You could say, “The first 10 people who respond to this post get an…” or “This special offer will be available to the first 5 people to call in.”
Just provide your cleaning clients with something that feels singular to their particular needs.
They will appreciate a maid service who goes out of their way to supply the best cleaning package perks around town.
This article was constructed from the information shared in a talk by Carrie Knight at the 2019 Maid Summit.
The summit was hosted and organized by ZenMaid and included over 40 cleaning industry specialists giving presentations that benefit maid service owners.
Check out the full replays of all of the talks at maidsummit.com
You and your maid service deserve a little peace and quiet. Sign up for your free trial today at Zenmaid.com and discover the freedom and clarity that ZenMaid can bring to your maid service!
Here’s what else you can find on ZenMaid Magazine:
- 4 Training Strategies That Turn Inexperienced Cleaners into A-Players
- How To Get Comfortable Having Difficult Conversations With Your Team
- How to Use The Five Love Languages to Nurture and Inspire Your Cleaning Team
- 3 Things You Need To Go From Cleaning Professional to Cleaning Business Owner
- How and Why To Use Video Marketing For Your Maid Service