How We Got Free Local News Coverage for Our Cleaning Business

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Introduction

Stephanie: Hello everyone, welcome or welcome back to the Filthy Rich Cleaners podcast. I am your host, Stephanie from Serene Clean, and in today’s episode I want to go over a very successful marketing initiative that we did in April of this year, so just last month. And exactly how we did it, why we did it, so that you guys can replicate it if you so choose.

So this initiative also was pretty much completely done by my executive assistant Veronica. So shout out to her. She came up with the idea. She executed it so that we were able to just enjoy the fruits of the labor or show up at the very end to do our part where necessary. But big shout out to Veronica, and I want to explain to you guys exactly what she did and how she did it.

Birthday Update and the Boston Cop Slide

Stephanie: Also, shout out, check out my new lava lamp for those watching. My boyfriend got it for me for my birthday. And I love lava lamps. I had one as a child, just lamps in general. I love lamps. I would say so my next lamp conquest that I want is I used to have like a little stained glass turtle. So if anybody knows where I can find a stained glass turtle lamp, that would be sick to add to my lamp collection that will continue to grow. So it’s just gonna be like a wall of lamps as the podcast goes on. Because I just love lamps. I dig them. So new lamp who diss, right?

Also, if my face looks a little swollen or like more chubby cheeked than usual, I did give myself a black eye on my 30th birthday evening. It’s really on brand, I must say, but my entire side of my face is very swollen and bruised and painful. You cannot see the black eye because your girl knows makeup. I’ll make you cover a black eye, which is not good. But yeah, things got a bit too silly. Google the Boston cop slide if you guys are not familiar with it. Maybe we can insert a video of the Boston cop slide so you guys can see what it is.

But anyways, I went and visited Nicole in Boston. Shout out Nicole who works at ZenMaid. She’s the content manager. And we are besties. So I went up there for my birthday weekend, and it was absolutely fabulous. She took me to the slide and everything was going well, I thought. I watched other people go down it and they were fine. So I was like, well, I can go down it in my slippery birthday dress. And I shot down that thing like a rocket, you guys.

The reason why this slide is so dangerous is there’s a big bend in it, which is not normal for slides and why it’s so dangerous. So I rotated as I went down super fast and just smoked my face into the side of this damn slide. It was really bad. It just keeps — it’s multiple days in now and it just keeps getting worse. So honestly, it’s hilarious. I love when I get hurt, but not in a bad way, and it’s funny. I think it’s very worth it. Because now I’m never gonna forget that. Like remember when I gave myself a black eye on my 30th birthday. Yeah, that was fabulous.

So if I’m looking puffy, not that you guys are ever probably even looking at me in a critical way, but that’s why I’m a bit self-conscious about my puffy cheek. But it’s really, really funny. LOL. That’s all I can say about that.

A Free Marketing Initiative That Actually Worked

Stephanie: Moving on, a life update. Moving on, I wanted to make sure I highlighted this because I realized I haven’t really talked about this initiative that we did that was very successful and pretty low effort, frankly, compared to perhaps other things and really free outside of time. So that’s why I want to highlight it because I think it would be a fabulous way for you guys to go about some marketing in an interesting way and also highlight the wonderful things that we are all doing in our cleaning businesses.

And of course this is going to be highlighting our partnership with Cleaning for a Reason. So many of our listeners are members of Cleaning for a Reason, or some of you are considering it. Serene Clean has been a member of Cleaning for a Reason since we opened in 2019. It was something that was very important to me that we start getting giving initiatives going right away. I was just very called to that for my business. And as you guys know, giving in general is kind of part of my ethos and culture at the business. It’s just something that is very important to me and I think it’s important to do.

I also think that frankly it’s a very good marketing tool, right? People want to work with companies that are doing good. So it’s not bad to highlight that.

Why You Should Promote the Good You Do

Stephanie: I’ve said it before on the podcast, for those of you who are queasy or feel like it’s icky to promote the good things that you’re doing in your community. Well, how are people who want to work with companies that are responsible and do good in our communities supposed to know if you don’t tell them? How are they supposed to make that decision if that’s something important to them when they want to spend with companies that align with their values, if they don’t know what you’re doing? Right.

So think of it in that way if you are feeling like, ooh, I shouldn’t talk about these things. And you don’t necessarily have to talk about all of the things that you do. If you donate a bunch of stuff or donate cleanings or whatever, you can make that decision. But I just want to urge you guys to reconsider and make sure that you are putting it out there so people can make decisions, as well as employees can make decisions to work for companies that do give to their community or donate or things like that. Because that also needs to be taken into consideration: employees, especially younger folks, want to work for companies that align with their values.

So just wanted to put that out there before we get into the actual how and why of the marketing side of things. For those of you who are like, ah, I don’t want to put that out there. It makes me feel like I’m tooting my own horn or anything like that. I really think it is our responsibility to let people know about the good that we are doing so that they can make decisions fully aware of what your company does, whether that be a new staff member or a new customer. So all of that caveat to be said first and foremost.

What Cleaning for a Reason Is

Stephanie: Alright, so Cleaning for a Reason. For those of you who are not members or are new listeners, or maybe you’re a new cleaning business owner and you’ve never heard of this organization, it is a nonprofit. I think it’s the longest nonprofit in the cleaning industry. Basically what it does is it connects cleaning companies with people in our area going through chemotherapy treatment. So it is free cleanings for cancer patients in our area.

How it works is you pay to be a member of Cleaning for a Reason as a cleaning company, and then they do certain marketing and it gives you access to the patients or customers for you. People go and apply on Cleaning for a Reason’s website as patients or free cleaning participants. Cleaning for a Reason connects them to us if they are in your service area. From there, you pledge to do at minimum two free cleanings a month. But you get to set the parameters around that.

For us, we have it set to three hours per clean. So we pledge to donate at least six labor hours a month for cancer patients in our area, but we can decide of course to do more, and we definitely have the option of rounding out a cleaning, etc. That was what we said early on and we’ve just kept that, and then we just make decisions past that if we feel like we have the ability to do that in the schedule.

So to date, we started in 2019, like I said, we have donated I think $12,000 of free cleanings if I am remembering correctly — $10,000 to $12,000. And we have done nearly 70 free cleanings. And honestly, I will say most months we do not have Cleaning for a Reason cleanings. So this is one of the reasons we wanted to do this as well, is just to get the word out.

Really, there’s multiple reasons why we wanted to do this initiative. But for everybody listening, I definitely encourage you to become a member if you are not. I believe it’s $25 a month, and I know that if money’s really tight, it doesn’t feel necessary. But I can promise you from a brand perspective that it is so worth it. For me, it really guided the direction of Serene Clean’s brand by making these decisions early on.

How We Handle Charitable Giving at Serene Clean

Stephanie: Every single month, an employee chooses a local nonprofit in our area for the business to donate to. We have done that since the beginning. I didn’t have any money really in the beginning. So it was, I think, 25 bucks a month is how much we would donate. Obviously that has increased. Our giving budget has increased.

So now we do $200 a month to the local nonprofit of the employee’s choice. And then I also set aside $200 to $300 in the budget for other things that come up so that if an organization approaches us or there’s a fundraiser, my managers have that budget to make that decision. For example, last month one of our cleaners, Matt, he came to us and he’s involved in the local youth hockey organization and he was like, hey, they’re doing this event, this fundraiser, can we donate from the business? And so we donated to that.

So I like to have this is fixed and this amount is variable. If something comes up, we have that in the budget to make that decision. And of course I’ve done plenty more than that, but I think just having some guidelines of, okay, this money is set aside for giving every month, that just really allows us to have that freedom of, okay, can we donate to this one? Can we not? What’s the wiggle room there?

That is how I do our charitable giving at Serene Clean. So if you guys wanted to know what that looked like for us, that is what it looks like for us. So $200 a month now to the employee-chosen one. This month was the Hixton Fire Department we donated to, and that was chosen by Krystal, my HR director.

Giving from the company has been a huge part of our brand and it has really built the identity of Serene Clean around that — we give, we are generous with our time, with our finances, with our resources, right? And obviously you guys know that’s just kind of my thing. I enjoy that. I get a lot of value out of that and a lot of happiness out of that, and that’s the direction I want to take the business.

So I encourage you guys, even if it’s kind of like Profit First, you know, how the owners pay, even if it’s just one percent, right? The point is you’re doing it. You’re creating a habit. So even for you, if it is $20 per month that you can donate, just do that. I know it may not feel like anything, but anything is more than nothing. I would definitely encourage you guys to get this going sooner rather than later, even if money is tight, because that means when money is not as tight, you already have that muscle and that habit built of being generous and giving.

So feel free to scale it up — or scale it down, whatever. Nobody knows. Obviously, I just told you guys how much, right? But it’s not like one organization is gonna be like, gee, you gave them $50 last month, you only gave us $30. It’s not gonna be like that. So don’t be afraid to do that. I’m just gonna encourage you guys to give and just scale it up when you are able to do that.

Why We Pitched the Local Media

Stephanie: All of that to be said, Cleaning for a Reason is $25 a month. I think it’s well worth it for the membership. Then obviously you can use their logos on your website. It’s definitely something from a partnership perspective. Once you become a member, put their logo and explain what it means to be a partner with them on your website. It’s a wonderful marketing tool just right there alone.

They also, I believe, do some marketing initiatives as well. But what I’m about to describe to you is basically the media pitch that occurred in April that was led by Veronica, and why we did this and how we did it.

Why we did this was because we wanted to get the word out that we offer free cleanings for cancer patients in our area. As I mentioned before, every month we typically are not fulfilling up to the minimum because we just don’t have any patients applying. So clearly that means that people are just not aware that this is a thing. So we need to promote it more.

Goal number two was just general brand awareness and the benefit to us of letting people in our area know that not only is there a cleaning company in the area, there’s a cleaning company who does free cleanings for cancer patients. That is very, very good PR for Serene Clean.

So again, don’t feel bad about this, guys. It just is. It is. It’s not wrong to tell people that you do good things so that more people can find out and apply. But also a side effect of that is more people are going to find out about your company. That’s why I’m going to suggest that you guys do this — for both sides of it. It’s not bad to benefit from this. Of course, that’s one of the reasons people become members, is to use it for marketing purposes. “Use” sounds negative in that way, but it’s just another tool and strategy in your toolbox of branding and marketing. So do not feel bad about that.

The goal with this was to get in contact with as many local news outlets as possible and see if we can get any free marketing from this. Free in the form of articles or interviews, what have you, posts on social media. The goal is just free brand awareness. And that’s the wonderful thing about becoming a partner and doing these charitable cleanings: places are going to be much more likely to promote your company for free because we’re not promoting the company as the main core thing. We’re promoting this giving initiative to allow people to know and to apply, right?

So that is truly the angle that you need to take when you start promoting things like this — hey, I want you to know that this is available to people in our area. Go apply. And then also, obviously, they’re gonna name your company. They have to, right? So that’s the beautiful thing — it’s beneficial in both ways.

5 Things to Know Before You Pitch a Reporter

Stephanie: Before Veronica did this initiative, she did a little bit of research. So I wanted to mention a few key findings when it comes to pitching media outlets.

Number one: reporters receive 50-plus pitches a day in very saturated markets. Obviously, we’re in a rural market, not as much, so it’s a little bit easier to hopefully get a story for us. But point being, the pitch must do the work for them. 60% of journalists report feeling the strain of media downsizing — fewer staff, more inbox volume. So a pitch that reads like a template gets deleted before it is finished. This is why the opening line is tailored to each outlet. Don’t just blank send out the same thing to everybody. Make sure that you are addressing them by the company name, just tweaking the emails and the text or however you’re communicating with them, in a way that is reflective of the news outlet that you are talking to.

Number two: the subject line is the pitch. Open or delete happens before the body is read. We have to make sure that our subject line in our email is eye-catching enough that people are going to pause and open it. So I’ll read you ours, of course, but I just want to get through these findings.

Number three: local TV is the most trusted news source and reaches more households than any other channel. This was interesting to me. I did not know this. More than half of American adults watch local TV newscasts regularly, and local TV outranks newspaper, cable, and digital for trust.

For us, this was very interesting. We have, I think, paid for TV advertising once and we did actually get some customers for it, shockingly enough. So this is really crazy, but when you think about it, guys, the people who can afford house cleanings, they’re gonna be older. They are watching local news still. They’re not necessarily on TikTok. This is why I go so heavily on Facebook — because older demographics are on Facebook and that’s who I’m trying to sell to. So that’s why Facebook’s great. But it’s not a bad thing to do local TV, especially if you can do an interesting angle that’s going to stick in their mind like this.

I believe I saw somebody in the ZenMaid Mastermind post about doing a cleaning tips segment in their local newspaper or their local news station. So those are some interesting ideas as well — how can you provide value to your community or to the news station? So it’s less about promoting you, even though that is what it’s doing, and it’s more about how can you make their job easier? Giving them an easy layup of a story, boom. Educating them about cleaning, which is our expertise, boom. Telling them about the giving initiatives where you can help people in our community with free cleanings. Awesome. That’s the purpose of this. We have to provide value. Otherwise, why would they do this for free? Why would they use their resources and their platform to promote your company for free if you are not providing value for them? So really come at it like — put yourself in their shoes of why would this be enticing to them.

Number four: the story must lead with the community, not the business, as I was just alluding to. Journalists are particularly interested in stories that showcase how a business positively impacts the community. Think of your business as a supporting character, not the star of a self-promotional ad. So both pitches for us led with the cancer patient and the community need. Serene Clean is introduced second. Cleaning for a Reason’s 20th anniversary is the national hook. The local families are the face. This is a formula mid-size market editors green light.

Number five: short pitches outperform long ones. 150 words max, one follow-up only. Multiple studies confirm 150 words or fewer is the effective ceiling for a pitch email. After six sentences, reporters begin skimming. So that is exactly how we structured our thing.

She just did this research using AI so that she knew how to go about this best. So I always think obviously that’s a great idea, so that you’re not just starting from a blank screen. You need to understand exactly what works best when you’re doing something like this. Again, this is kind of a new thing. I don’t think we’ve ever reached out to local news stations in this manner before. Obviously we’re definitely going to do this again, because not only do we have Cleaning for a Reason, we also have our free cleaning initiative project, the Fresh Start Project, which I did mention, but nobody really included that because they wanted to keep it focused on Cleaning for a Reason.

So I could definitely see us doing this again. We are not hurting for customers right now. We are hurting for cleaners.

A Quick Hiring Tangent

Stephanie: Side note — Stephanie is going up to Wisconsin in June because I need to hop in the field for a little bit, guys. So I’ll be sure to talk about that in an upcoming episode, but I just made that decision and adjusted my flight this morning because I was already going up in June for a party, a celebration of Krystal’s wedding. And that sounds weird. She’s already married, but she’s throwing a party. I didn’t just say her wedding party. Very weird.

We have had multiple new people not work out. Actually, funny enough — okay, I feel like I should say this, but I have to tease this for a future episode — the one that quit on Friday made it through her training week and she was spectacular. Then Friday she quit because she said the work feels meaningless and depressing. It’s like, holy crap. Which is crazy because it’s like, if you can’t find — I feel I’m happy that this happened because I don’t want anybody wasting anybody’s time. You know what I mean? So we can move on to the next. Clearly not a good fit.

But she was doing so well, so it was very surprising to hear “you’re cleaning, you know, busy parents’ houses. They clearly have kids. You’re relieving stress.” So it’s very interesting to me that somebody could ever interpret that as meaningless. But that to me shows it’s a values misalignment, because if you can’t clearly see that we’re providing value — and also we talk so much about how much we improve people’s lives and we share all the positive feedback nonstop that we get from clients and the meaning of our work. So that one was really interesting.

All of that to be said, we’ve had a bunch, and two others that didn’t work out because of their personal lives. So we’re kind of hitting a bad run with hiring, which is — I’m having PTSD a little bit over it, but I’m like, you know what? Let me go up. Throw me in, coach. It is fine. We will get through this. And if I have to do this once a year, that is — I will gladly pay that price.

So we can talk more about that in an upcoming episode. Hot off the presses, guys. I’m gonna go clean for a little bit because it is necessary, and it just allows us hopefully to get some new people in that actually stick. We’re even doing the two interviews, we’re asking all the things, but it’s just very hard when it’s out of the blue like that and all signs — there were no red flags at all. So I don’t know. Maybe we should start hiring the ones that seem to have a lot of red flags. Sometimes that works out. So JK LOL, I’m right in the trenches there with you guys when it comes to hiring, I swear.

I don’t know why I got on that tangent, but anywho. Here we go. Not that we need clients, but branding and marketing should always be happening. That is my point. If you need customers or if you would like to build your brand, you should do things like this.

The Exact Pitch We Sent

Stephanie: Let me read off this pitch that was sent to all of the local news stations. This is the subject line that did well for us:

Subject: Story idea — chemo is exhausting. The dishes don’t care. Serene Clean does.

Hi [first name],

I’m writing with a story I think would resonate with your viewers. A local cleaning company provides free home cleanings to cancer patients in our community, and April is the month that program gets a national spotlight.

Serene Clean is a locally owned cleaning company serving La Crosse, Sparta, Black River Falls, and the surrounding areas. We are a certified partner of Cleaning for a Reason, a national nonprofit celebrating its 20th anniversary this year. We provide free home cleanings to cancer patients who qualify through Cleaning for a Reason, giving families going through treatment one less thing to worry about.

April is Cleaning for a Reason Month, a national moment to raise awareness that this support exists. Cleaning for a Reason has served 65,000-plus patients and donated $23 million-plus in cleaning services since 2006. Serene Clean has been a partner since 2019, the year we were founded.

Stephanie Pipkin, Serene Clean’s owner, is available for an on-camera interview April 21st through the 24th. Outside of those dates, our program coordinator is available to speak on Serene Clean’s behalf and walk you through how the partnership works.

Thank you for considering the story. Families in our community deserve to know that this support exists, and your coverage can help make that happen.

That worked very, very well. It explained why this is important to them, how it’s important to our community, and when I have availability. I was trying to answer all of the quick questions from the get-go that they may have to make this as seamless and as much of a no-brainer for them as possible.

So we sent that off to everybody. We did at least one follow-up to anybody who didn’t answer, because the reporters are very busy. The follow-up definitely works. Make sure you are sending a follow-up email, putting it to the top of their inbox. Don’t be afraid to call either. We did not end up calling, I don’t think, but it wouldn’t be a bad idea if you’re really hungry for leads and hungry for customers. That would be a good idea — get on the phone, pick up the phone shockingly, and call. But email worked just fine for us and this template worked really well. Like I said, just customize it for the news station that you are talking to.

We sent that off and we ended up doing two different media pieces. One of them was a newspaper article in the local newspaper, and another one was actually an interview, and they went to a cleaning of a client who we started working with through Cleaning for a Reason, and they talked to my cleaner as well, I believe. I gotta rewatch the video. But what I would like to do is have us edit in the news story so that you guys can hear and see it.

So this was absolutely free marketing for us, which is crazy. It’s amazing. And it’s just a beautiful testament to the work that we’re doing. It’s certainly not meaningless and depressing, lady who just quit Friday. Maybe I’m a little salty over that still.

But let’s insert that now so you guys can see what the culmination of this was.

The News Segment That Aired (WEAU 13)

News Anchor: Simple chores can sometimes become too much. WEAU’s Dashell Menzel introduces us to a local woman getting help through a unique program that brings relief one cleaning at a time.

Dashell Menzel: Tammy Clemerson, who lives just north of Sparta, has been battling cancer since 2022.

Tammy Clemerson: I have breast cancer, stage four, and it came back in 2023, so I did some radiation and then I started infusion up at the Black River Memorial Hospital.

Dashell Menzel: Her treatments wore her out and made it tough to do basic things around the house.

Tammy Clemerson: I was very tired. Couldn’t get down on my knees, scrubbing the corners of my floors. Vacuum — it was very hard on my shoulders from having radiation on my ribs.

Dashell Menzel: Through the hospital, Tammy heard of Serene Clean, a local cleaning company serving the Coulee region. After partnering with a national nonprofit, the company is able to offer extra help to people fighting cancer. They partner with Cleaning for a Reason. Through the program, cancer patients who qualify can receive free house cleaning twice a month.

Stephanie: I know what it’s like to be in a home that is stressing me out. When you’re going through difficult life circumstances, that is just tenfold. Your environment really does affect your headspace. If we can take some stress off the shoulders of anybody, but particularly in this instance people going through a difficult time in their lives, it really is very meaningful for us as well as our staff members who are performing these cleanings.

Dashell Menzel: Now Clemerson has regular house cleanings that she says have boosted her morale.

Tammy Clemerson: When I first started, they cleaned above the kitchen cabinets, took all the dust down, did the light fixtures, took all that, the ceiling fan, having the floors clean, they wipe down my cabinets. Once you have them come and clean, you’re gonna love them. The girls are awesome. They’re also friendly and they’ll do anything you ask.

Dashell Menzel: In Sparta, Dashell Menzel, WEAU 13 News.

Why This Strategy Works

Stephanie: Yeah, it was awesome. Super cool that we were able to coordinate and get that. As you can see, I just did an over-the-computer interview, a Zoom interview. They just picked out a little snippet of what I said. We talked for several minutes, they just picked that one out.

So yeah, all in all it was quite simple, but it was just making sure the client was comfortable with it, which luckily she was. Obviously you may not be able to get an actual customer of yours that’s a Cleaning for a Reason recipient. That was very lucky from a timing perspective and also that the client was comfortable with it. But if possible, obviously this is the ideal. I just wanted to show you guys what that looked like so you can get some ideas.

Then obviously we got to share that in our newsletter. We shared it on our social media. You can share it on your website. You can use these pieces all over the place.

And then from an SEO perspective, if you remember Mr. Sean Perry’s episode on SEO — well, he says get backlinks. And that’s a backlink, guys. So now we are linked on the internet, so when people search Serene Clean or cleaning businesses in that area, that is an article that’s going to post and point people to us. So it’s good for search engine optimization as well. Obviously that is a secondary use of it.

All in all, this is a very positive branding initiative that went really well. Again, props to my executive assistant Veronica for spearheading this, because honestly, it wasn’t even on my mind to do something like this. It was like, oh yeah, the 20th anniversary is coming up. But she saw that and she’s like, oh my gosh, we could do this and we could really use this as the prompt and the catalyst of doing something with local news stations. Also I was in Wisconsin too, so it would work for me to meet with people in person. So I actually did the newspaper article one in person. Let me see if I can find that too, and we can link that as well. She came, she took pictures of me in the office. It just worked so well.

We only got two. A lot of it was just scheduling or they just were like — nobody answered. But two is better than nothing. That’s how I see it. And again, it’s free publicity and it’s just very good from a goodwill perspective.

So again, do I think you’re gonna automatically get a cleaning client directly from this? Not necessarily. But this is branding, more so than a marketing tactic, I would call it. Because this is just going to build your brand over time. I know some of you are like, I need customers now. I understand that. I totally get that. This is just one of the tools in your toolbox. There’s a lot of ways to get cleaning clients fast. We’ve talked about that on the podcast, but I just wanted to explain this initiative that we did to give you guys some more creative ideas, especially if money is tight. Well, this is free. Obviously you’re doing the cleanings, but you’re not even necessarily having the cleanings every single month. As I said, we’ve been a member for over seven years now, or darn near seven years, and we’ve done 70 cleanings. So that’s not every single month we’re doing the two cleanings.

Keep that in mind, and you can limit it. It doesn’t have to be a huge cleaning every month. Like I said, we’re doing six labor hours minimum. So all of that to be said, I think that this would be an excellent strategy for you guys if you want to give it a go and really get creative with how can we serve our community better and then get the word out using the tools around you, using the networks and the news stations around you to promote you. Because they’re always looking for stories, right? And this is a very feel-good one, and it’s only going to benefit you guys positively.

It certainly has benefited us in so many ways, not only from doing those free cleanings. The one that you just saw — she became a regular client of ours, a paying client, and she has been a customer of ours now for years. So technically it did pay off, you know, for us just in that one customer alone.

It’s just a really positive thing in all sorts of ways. I just wanted to make sure that I highlighted this and didn’t just move past it, because so many things happen sometimes at Serene Clean and I just forget to even talk about it because it’s like onto the next thing. But this was really wonderful and I’m very happy with how it came out and it was just really exciting. It’s just always exciting to see your business highlighted locally. I get it, like it may not seem like a big deal, but it’s special. It’s great for our staff. We watched the video in our team meeting, and everybody felt really good about it. So it’s really great for your team as well to be highlighted and showing that our work does indeed matter. It is the opposite of depressing and it’s very meaningful.

So I wanted to highlight that. Let me know if you guys have any questions or comments on this strategy and I would be happy to share — go more into detail. Definitely a big fan of this.

It’s funny because one of my college projects I did when I was getting my associates in marketing was on corporate social responsibility. I did an entire presentation on what corporate social responsibility is, which is exactly what I’m describing. It’s actually really funny that I was called in college to that project or that topic, because we got to pick. It was basically different types of marketing. And that was the one I picked. It’s very interesting now. It makes a lot of sense that in my own business, for years, corporate social responsibility has been one of my biggest tactics and brand strategies for Serene Clean. I was just so drawn to it and it just makes a lot of sense for who I am as a person, what I care about, that I would lean into that. And I have benefited from it so heavily, both personally and professionally. It’s giving me a lot of purpose and meaning for Serene Clean that we’re able to help and make an impact in that way. But also it’s good for my brand. It is very good and wonderful that my brand is known for being giving. That’s a positive thing.

So don’t feel bad about that guys. Go out, give. And then talk about giving. It’s okay to do that. I promise you. I promise you.

Let me know if you have any questions. Leave an eye emoji down in the comments. And I will see you guys in the next episode of Filthy Rich Cleaners. Bye.