{"id":9112,"date":"2022-12-14T14:15:00","date_gmt":"2022-12-14T14:15:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=9112"},"modified":"2026-01-06T15:15:03","modified_gmt":"2026-01-06T15:15:03","slug":"social-media-marketing-for-cleaning-businesses","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/social-media-marketing-for-cleaning-businesses\/","title":{"rendered":"Social Media Marketing for Cleaning Businesses \u2014 A How-To Guide"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">You don&#8217;t need fancy equipment or photo editing software to make great social media posts that promote your cleaning business. Most people are daunted by the idea, however, because it seems like the best marketing is costly and time-consuming &#8211; two things most small businesses don&#8217;t have much of!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Good news: You don\u2019t need an expensive advertising budget in order to get noticed these days, especially on social media! What it will require is consistency and a simple system that you can maintain while running your business.<\/span><\/p>\n\n\n\n<p>This guide walks you through exactly how to market your cleaning business on social media, including what platforms to use to make your social media assets, what to post, how to attract local clients, and how to turn content into repeat bookings. Let&#8217;s dive in.<\/p>\n\n\n\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\">Why Social Media Marketing Works for Cleaning Businesses<\/h2>\n\n\n\n<p>Social media works especially well for cleaning companies because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cleaning is visual \u2014 Before\/after content converts and convinces people that you&#8217;re as good as you say you are<\/li>\n\n\n\n<li>Trust matters \u2014 You&#8217;re going into people&#8217;s homes, and often getting keys or passcodes to enter their most sacred space! Faces, stories, and reviews build credibility and let them know that you&#8217;re trustworthy<\/li>\n\n\n\n<li>Most clients are local homeowners already on social platforms<\/li>\n\n\n\n<li>Organic reach is still possible with consistent posting<\/li>\n<\/ul>\n\n\n\n<p>The mindset you need to remember is that cleaning businesses win when they test simple content consistently instead of chasing perfection. Stephanie Pipkin, Owner of Serene Clean, and Ryan Williams, Head of Marketing at ZenMaid and Co-Owner at The Villages Maid Services, recently talked about that in a <a href=\"https:\/\/www.zenmaid.com\/magazine\/real-talk-on-marketing-experimentation-and-growing-smart\/\">Filthy Rich Cleaners podcast episode<\/a>, where they emphasized that social media is a way to get feedback and should not be treated like a final exam.<\/p>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\">How to Create High-Impact Social Media for Your Cleaning Business<\/h2>\n\n\n\n<p>We&#8217;ll go into detail about the steps for creating successful social media for your cleaning business:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose the right social media platforms (do not be everywhere)<\/li>\n\n\n\n<li>Set up your profile to convert, not just exist<\/li>\n\n\n\n<li>Know what to post<\/li>\n\n\n\n<li>Figure out the right cadence to post<\/li>\n\n\n\n<li>Optimize social media to turn into cleaning bookings<\/li>\n\n\n\n<li>Use social proof aggressively but tastefully<\/li>\n\n\n\n<li>Focus on local reach without paid ads<\/li>\n<\/ol>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\">Step 1: Choose the Right Social Media Platforms (Do Not Be Everywhere)<\/h2>\n\n\n\n<p>Trying to post on every single platform guarantees inconsistency. It&#8217;s not going to work, so you need to start by choosing one or two to focus on.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Platform<\/th><th>Best For<\/th><th>Who Should Use It<\/th><\/tr><\/thead><tbody><tr><td>Facebook<\/td><td>Local visibility, referrals, groups<\/td><td>Residential cleaners<\/td><\/tr><tr><td>Instagram<\/td><td>Visual trust, before\/after, reels<\/td><td>Residential &amp; recurring<\/td><\/tr><tr><td>TikTok<\/td><td>Reach + personality<\/td><td>Owner-led brands<\/td><\/tr><tr><td>LinkedIn<\/td><td>Commercial contracts<\/td><td>Office &amp; commercial cleaners<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>For most cleaning businesses, Facebook is the way to go. <\/p>\n\n\n\n<p>For example, Stephanie Pipkin&#8217;s business, Serene Clean, operates in Wisconsin, and <a href=\"https:\/\/www.zenmaid.com\/magazine\/stephie-zabel-business-tips\/\">her target market is dual-income families<\/a> (like most cleaning businesses). Because that demographic generally spends a lot of time on Facebook, that&#8217;s where her main focus is. <\/p>\n\n\n\n<p>In general, if your ideal client isn\u2019t there, you shouldn\u2019t be either.<\/p>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\">Step 2: Set Up Your Profile to Convert, Not Just Exist<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Setting up your profile to optimize for who you&#8217;re targeting is essential for creating effective posts.<\/span> <a href=\"https:\/\/youtu.be\/zHUCecLPUUA\" target=\"_blank\" rel=\"noopener\">W<span style=\"font-weight: 400;\">ho is your dream customer?<\/span><\/a><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your social profile is a conversion tool<\/span>, so<span style=\"font-weight: 400;\"> get very clear on what their needs and wants are when they are looking for someone to clean their home. This will help you tailor your messaging campaign to get their attention and for your services to meet their expectations.&nbsp;<\/span><\/p>\n\n\n\n<p>Every cleaning business profile must include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear business name (no abbreviations)<\/li>\n\n\n\n<li>City or service area<\/li>\n\n\n\n<li>What type of cleaning you offer<\/li>\n\n\n\n<li>How to book or request a quote<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s a great example Instagram bio from <a href=\"https:\/\/www.instagram.com\/themightymaids\/?hl=en\">The Mighty Maids<\/a>, a cleaning company operating out of San Diego:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img alt=\"screenshot 2026 01 06 at 10.08.34\u202fam\" decoding=\"async\" width=\"600\" height=\"744\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-10.08.34-am.png\" alt=\"\" class=\"wp-image-16631\" style=\"aspect-ratio:0.8457085325950163;object-fit:contain;width:271px;height:auto\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-10.08.34-am.png 600w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-10.08.34-am-242x300.png 242w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>For Facebook, make sure you have these fields filled out properly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business category: Cleaning Service<\/li>\n\n\n\n<li>About section filled out completely<\/li>\n\n\n\n<li>Services listed clearly<\/li>\n\n\n\n<li>Booking link connected (ZenMaid form if applicable)<\/li>\n<\/ul>\n\n\n\n<p><strong>Remember that clarity beats cleverness<\/strong>. If someone can\u2019t tell who you serve and how to book in seconds, they will leave.<\/p>\n\n\n    <div class=\"zm-quick-tip d-flex flex-column flex-md-row mb-24 mt-24\">\n        <div class=\"zm-quick-tip-content-wrapper\">\n\n            <h4 class=\"zm-quick-tip-title mb-12 text-dark2\">QUICK TIP FROM THE AUTHOR<\/h4>\n            <div class=\"zm-quick-tip-image d-block d-md-none\">\n                <img decoding=\"async\" width=\"200px\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/cta_images\/zm_ebook_cta.png\" alt=\"quick-tip-image\">\n            <\/div>\n            <h5 class=\"zm-quick-tip-sub-title mb-12\">Maid Service Marketing Made Simple \u2014 the eBook<\/h5>\n            <p>Outline your cleaning business\u2019s marketing strategy with tips from top industry experts.<\/p>\n            <div>\n                <ul>\n                    <li>Define your niche & attract ideal clients<\/li>\n                    <li>Proven strategies to increase bookings<\/li>\n                    <li>Branding tips to stand out<\/li>\n                <\/ul>\n            <\/div>\n            <div class=\"zm-quick-tip-content\">\n                <p>Get instant access to our free 59-page ebook and start growing your maid service today! <a target=\"_blank\" href=\"https:\/\/www.zenmaid.com\/maid-service-marketing\/\">Download now<\/a><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"zm-quick-tip-image d-none d-md-block\">\n            <img decoding=\"async\" width=\"200px\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/cta_images\/zm_ebook_cta.png\" alt=\"quick-tip-image\">\n        <\/div>\n    <\/div>\n\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\">Step 3: What to Post on Social Media (With Examples)<\/h2>\n\n\n\n<p>What you really need when figuring out what to post on social media is content buckets. Rotate between these four types.<\/p>\n\n\n\n<h3 id=\"heading-6\" class=\"wp-block-heading\"><strong>3a. Before &amp; after cleaning content (your highest converter)<\/strong><\/h3>\n\n\n\n<p>This is the backbone of social media marketing for cleaning businesses.<\/p>\n\n\n\n<p>What works best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kitchens<\/li>\n\n\n\n<li>Bathrooms<\/li>\n\n\n\n<li>Move-out cleans<\/li>\n\n\n\n<li>Heavy buildup transformations<\/li>\n<\/ul>\n\n\n\n<p>How to post it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take photos from the same angle<\/li>\n\n\n\n<li>Use natural light<\/li>\n\n\n\n<li>Add a short caption explaining the job<\/li>\n<\/ul>\n\n\n\n<p>Example caption:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Same bathroom. Very different result.<\/em><\/p>\n\n\n\n<p><em>This is what happens when a cleaner slows down and actually finishes the job &#8211; not just the visible parts.<\/em><\/p>\n\n\n\n<p><em>Most homeowners who switch to us say the same thing: \u201cIt finally feels clean.\u201d<\/em><\/p>\n\n\n\n<p><em>If you want a service that\u2019s consistent, detail-oriented, and easy to work with, we\u2019d love to help!<\/em><br><br><em>Locally owned \u2022 Reliable teams \u2022 Recurring service<br><br>Call us to check availability! (352) 247-2028<\/em><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"926\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-9.31.14-am-1024x926.png\" alt=\"screenshot 2026 01 06 at 9.31.14\u202fam\" class=\"wp-image-16619\" style=\"aspect-ratio:1.1061045614468243;width:454px;height:auto\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-9.31.14-am-1024x926.png 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-9.31.14-am-300x271.png 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-9.31.14-am-768x694.png 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/screenshot-2026-01-06-at-9.31.14-am.png 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h3 id=\"heading-7\" class=\"wp-block-heading\"><strong>3b. Educational cleaning content (position yourself as the expert)<\/strong><\/h3>\n\n\n\n<p>Teaching builds trust.<\/p>\n\n\n\n<p>Post ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cOne thing people forget to clean in their bathroom\u201d<\/li>\n\n\n\n<li>\u201cWhy this product damages hardwood floors\u201d<\/li>\n\n\n\n<li>\u201cHow often you should deep clean your kitchen\u201d<\/li>\n<\/ul>\n\n\n\n<p>Example reel for Facebook or Instagram:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Pro tip: Mixing vinegar and bleach creates toxic fumes.<br>We see this mistake all the time.<br>Save this post before your next clean!<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This type of content was repeatedly referenced in podcast discussions around authority-building. Education makes clients feel safer choosing you because you know what you&#8217;re talking about.<\/p>\n\n\n\n<h3 id=\"heading-8\" class=\"wp-block-heading\"><strong>3c. Trust-building content<\/strong><\/h3>\n\n\n\n<p>Remember, these people are trusting you in their homes. Clients don\u2019t just hire a random service, they hire you and your team. <\/p>\n\n\n\n<p>Trust-building posts include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Team introductions<\/li>\n\n\n\n<li>Team recognition<\/li>\n\n\n\n<li>Your story as the owner<\/li>\n\n\n\n<li>Behind-the-scenes clips<\/li>\n\n\n\n<li>\u201cDay in the life\u201d posts<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s a great example from Serene Clean when recognizing the five-year anniversary of an employee:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"501\" height=\"1024\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4350-501x1024.jpg\" alt=\"screenshot\" class=\"wp-image-16620\" style=\"aspect-ratio:0.48933671936866824;width:212px;height:auto\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4350-501x1024.jpg 501w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4350-147x300.jpg 147w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4350-768x1569.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4350-752x1536.jpg 752w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4350-1002x2048.jpg 1002w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4350.jpg 1170w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-9\" class=\"wp-block-heading\"><strong>3d. Social proof content<\/strong><\/h3>\n\n\n\n<p>Social proof shortens decision time.<\/p>\n\n\n\n<p>What to post:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Screenshots of Google reviews<\/li>\n\n\n\n<li>Client testimonials<\/li>\n\n\n\n<li>\u201cClient said this today\u201d messages<\/li>\n<\/ul>\n\n\n\n<p>Example caption:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>This message made our day \ud83e\udde1<br>Consistent clients like this are why we do what we do.<\/em><\/p>\n\n\n\n<p>Here&#8217;s another great example from Serene Clean, highlighting a positive customer review for a specific cleaner:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4351-767x1024.jpg\" alt=\"screenshot\" class=\"wp-image-16621\" style=\"aspect-ratio:0.749049058812055;width:243px;height:auto\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4351-767x1024.jpg 767w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4351-225x300.jpg 225w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4351-768x1025.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4351-1151x1536.jpg 1151w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/12\/img_4351.jpg 1170w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/figure>\n<\/blockquote>\n\n\n\n<p>As we&#8217;ve learned in ZenMaid interviews with high-growth operators, businesses that systematically collect and reuse reviews see faster growth with less effort.<\/p>\n\n\n\n<h2 id=\"heading-10\" class=\"wp-block-heading\">Step 4: Figure Out the Right Cadence to Post<\/h2>\n\n\n\n<p>Trying to post daily is too aggressive.<\/p>\n\n\n\n<p>We recommend a schedule like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 posts per week<\/li>\n\n\n\n<li>Stories when you remember<\/li>\n\n\n\n<li>Same content reused across platforms<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Day<\/th><th>Post Type<\/th><\/tr><\/thead><tbody><tr><td>Monday<\/td><td>Before\/after<\/td><\/tr><tr><td>Wednesday<\/td><td>Tip or FAQ<\/td><\/tr><tr><td>Friday<\/td><td>Review or behind-the-scenes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Batch content once a week, film during real jobs, and post later.<\/p>\n\n\n\n<h2 id=\"heading-11\" class=\"wp-block-heading\">Step 5: Optimize Social Media to Turn Into Cleaning Bookings<\/h2>\n\n\n\n<p>Posting without a conversion path is wasted effort.<\/p>\n\n\n\n<p>Every profile should point to an action, like<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cDM us for a quote\u201d<\/li>\n\n\n\n<li>\u201cBook here\u201d<\/li>\n\n\n\n<li>\u201cRequest an estimate\u201d<\/li>\n<\/ul>\n\n\n\n<p>We also recommend that you pin a post to your profile that explains things like who you serve, what areas you cover, and what you offer. That way, potential clients don&#8217;t have to scroll for 10 minutes to find these answers.<\/p>\n\n\n\n<p>Example pinned post structure caption:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We provide residential house cleaning in Raleigh<br>Weekly, biweekly &amp; deep cleans<br>Fully insured &amp; local<br>Comment \u201cQUOTE\u201d or click the link to get started<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"heading-12\" class=\"wp-block-heading\">Step 6: Use Social Proof Aggressively but Tastefully<\/h2>\n\n\n\n<p>Organic local growth works! Stay involved and get your logo in people&#8217;s heads by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commenting on local business posts<\/li>\n\n\n\n<li>Engaging with community pages<\/li>\n\n\n\n<li>Answering questions in Facebook groups (without links)<\/li>\n\n\n\n<li>Using city-based hashtags<\/li>\n<\/ul>\n\n\n\n<p>Stephanie Pipkin reinforces this repeatedly on the Filthy Rich Cleaners podcast \u2014 value-first participation builds recognition faster than straight promotion.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment on local business posts<\/li>\n\n\n\n<li>Engage with community pages<\/li>\n\n\n\n<li>Answer questions in Facebook groups (without links)<\/li>\n\n\n\n<li>Use city-based hashtags<\/li>\n<\/ul>\n\n\n\n<h2 id=\"heading-13\" class=\"wp-block-heading\">Post Ideas for Social Media Content<\/h2>\n\n\n\n<p>If you&#8217;re struggling to start from scratch, that&#8217;s okay! We have a number of post ideas you can steal and implement below, with <a href=\"https:\/\/www.zenmaid.com\/magazine\/cleaning-post-ideas-social-media\/\">full descriptions in the article here<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Company Blog Posts<\/li>\n\n\n\n<li>Company Culture<\/li>\n\n\n\n<li>Industry News<\/li>\n\n\n\n<li>Curated Content<\/li>\n\n\n\n<li>Promote Your Partners<\/li>\n\n\n\n<li>Answer FAQs<\/li>\n\n\n\n<li>How-To Videos<\/li>\n\n\n\n<li>Customer Reviews &amp; Testimonials<\/li>\n\n\n\n<li>Memes or GIFS<\/li>\n\n\n\n<li>Contests &amp; Giveaways<\/li>\n\n\n\n<li>Highlight the Holidays<\/li>\n\n\n\n<li>Share Events<\/li>\n\n\n\n<li>Ask for Customer Feedback<\/li>\n\n\n\n<li>Company News Announcements<\/li>\n\n\n\n<li>Customer Case Studies<\/li>\n\n\n\n<li>Job Listings<\/li>\n\n\n\n<li>Image Scrambles<\/li>\n\n\n\n<li>Inspirational Quotes<\/li>\n\n\n\n<li>Company History<\/li>\n\n\n\n<li>Promote New Products<\/li>\n\n\n\n<li>Reshare Top Performing Posts<\/li>\n<\/ol>\n\n\n\n<h2 id=\"heading-14\" class=\"wp-block-heading\">Final Thoughts: Social Media Is a System, Not a Trend<\/h2>\n\n\n\n<p>Social media marketing for cleaning businesses works when you pick one or two platforms, post consistently, show real work, and make the call-to-action obvious. <\/p>\n\n\n\n<p>You don&#8217;t need to go viral to be successful; you just need to be visible, trustworthy, and local to the areas you&#8217;re serving.<\/p>\n\n\n\n<p>Then, once social media starts generating leads, tools like ZenMaid keep follow-ups, quotes, and scheduling organized! <\/p>\n\n\n\n<p>Good luck out there! \u2728<\/p>\n\n\n\n<p><b><strong>Now that you\u2019ve got all the tips and strategies you need to market your cleaning business for free, see how you can <\/strong><\/b><a href=\"https:\/\/www.zenmaid.com\/magazine\/mange-cleaning-business-for-free\/\" target=\"_blank\" rel=\"noopener\"><strong><b>manage your cleaning business for free<\/b><\/strong><\/a><b><strong>, too.<\/strong><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don&#8217;t need fancy equipment or photo editing software to make great social media posts that promote your cleaning business. Most people are daunted by the idea, however, because it seems like the best marketing is costly and time-consuming &#8211; two things most small businesses don&#8217;t have much of!&nbsp; Good news: You don\u2019t need an [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16622,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to market your cleaning business\u200b for free","_seopress_titles_desc":"Learn how to use social media marketing to grow your cleaning business with step-by-step strategies, screenshots, examples, and more.","_seopress_robots_index":"","footnotes":""},"categories":[125,98],"tags":[370,55,371],"class_list":{"0":"post-9112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-sales-marketing","9":"tag-advertising","10":"tag-branding","11":"tag-marketing-strategy"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/9112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=9112"}],"version-history":[{"count":50,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/9112\/revisions"}],"predecessor-version":[{"id":16706,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/9112\/revisions\/16706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/16622"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=9112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=9112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=9112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}