{"id":658,"date":"2020-01-17T18:00:02","date_gmt":"2020-01-17T18:00:02","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=658"},"modified":"2025-05-22T03:16:07","modified_gmt":"2025-05-22T03:16:07","slug":"elena-ledoux-explains-how-she-built-a-million-dollar-maid-service","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/elena-ledoux-explains-how-she-built-a-million-dollar-maid-service\/","title":{"rendered":"Elena Ledoux Explains How She Built a Million Dollar Maid Service"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Build a $1 Million Maid Service Business with Elena Ledoux\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bVNUxjFb5zI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><h6 id=\"heading-1\">ZenMaid is the simple scheduling software that will help you save 30+ hours in your cleaning business, every week. Join thousands of other cleaning business owners who now have time to take a nap, spend time with their family and take vacations!&nbsp;<a class=\"notion-link-token notion-enable-hover\" href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-token-index=\"1\" data-reactroot=\"\"><span class=\"link-annotation-unknown-block-id--1444811567\">Start your free 14-day trial<\/span><\/a>&nbsp;today to discover how many hours you can get back in your week.<\/h6>\n<p><a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"><\/a><\/p>\n<hr><\/p>\n\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>\u201cMy mission in life is to make sure that other people can achieve their American dream.\u201d &#8211; Elena Ledoux<\/strong><br><\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VEoaWYw0YY6pqi1M944DzkxqeQIprz0L1W3QvIIVhD7WVAiSE_jn7tIVqCJ-hxM8tRWfgQi1U1M9zPsRGAHlQ58eQvbOxutQCPaku1Dx7sEhd-8WLn7LXrpPAjcOVoYgRElPEqZK\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><figcaption class=\"wp-element-caption\">Photo Source:&nbsp;<a href=\"https:\/\/vegasinc.lasvegassun.com\/photos\/galleries\/2019\/jun\/24\/0619_VI_ElenaLedoux\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Las Vegas Sun<\/a><\/figcaption><\/figure>\n\n\n\n<p><h3 id=\"heading-2\" id=\"your-home-cleaning-company-can-level-up\"><strong>Your home cleaning company can level up<\/strong><\/h3><\/p>\n\n\n\n<p>Your residential cleaning service\u2019s progress is greatly&nbsp;<a href=\"https:\/\/www.zenmaid.com\/magazine\/grow-your-maid-service-with-the-right-mindset\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>affected by your mindset<\/strong><\/a>.<\/p>\n\n\n\n<p>We see this concept of mindset affecting many parts of our lives. When we are lying around on the couch a lot, we do less and we try less.<\/p>\n\n\n\n<p>However, when we start to&nbsp;<a href=\"https:\/\/www.activecampaign.com\/blog\/habits-of-highly-productive-people\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>get into productive habits<\/strong><\/a>: working out, developing hobbies, and socializing, we continue to be more active.<\/p>\n\n\n\n<p>Here is how it relates to the success of your Maid Service:<\/p>\n\n\n\n<p>Imagine you have a mental thermostat, like this&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/be43DYLtHQ83ZHZRyRqAdXDdyuLm4JmVxWdM7wSOrs1rgsEV2Z_JVDSATuh-tdYVBD_bsHNYIi9-YctI8Fem1QyO8gQ9cgQByVuv2V5-88QEiACyOnjUeAfx2hp1Y09lYG5H8k_n\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/figure>\n\n\n\n<p>&#8230;but in your mind.<\/p>\n\n\n\n<p>Now replace the \u201ccold\u201d and \u201chot\u201d settings to \u201chigh\u201d and \u201clow\u201d and crank that needle all the way up.<\/p>\n\n\n\n<p>Be mindful of where you desire your energy to be and you can then let things work to that point.<\/p>\n\n\n\n<p>For example, let\u2019s say you walk into your day with&nbsp;<a href=\"https:\/\/www.themuse.com\/advice\/37-ways-to-be-happier-at-work-asap\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>zero tolerance for shenanigans<\/strong><\/a>. The problem with this is that most days, especially the days in the lives of Maid Service owners, are full of general nonsense aka shenanigans.<\/p>\n\n\n\n<p>So, if you set your level low, you won\u2019t have much to give and can find yourself wiped out or getting angry at issues out of your control.<\/p>\n\n\n\n<p>However, if you set your mental thermostat up to \u201chigh\u201d then you are more prepared for the problems that may arise throughout the day.<\/p>\n\n\n\n<p>You may start to see mistakes or errors as obstacles waiting to be overcome and achieved. That cleaning client that is always giving you a hard time suddenly seems like a fun challenge in building rapport. Or maybe you have trouble organizing your cleaners, so you decide to solve the problem by finding&nbsp;<a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>a great scheduling software<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/NdlWnQ3qC12x76GinFDbawOts-u8Ks6BCN77HTmNYVgdJUHCT6Q6NDeG2XX_UpkzZYz76YvNZ1mVv6JgVGxVl-SFSIGj6qN8cTmYZjiPUGAOO79_UGoL9MW2IURDb6sjjgDbe-0L\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/figure>\n\n\n\n<p>No matter what the issue is: you are ready.<\/p>\n\n\n\n<p>Mental preparation is everything, we cannot achieve anything unless we believe we can. It&#8217;s all about that mental thermostat setting.<\/p>\n\n\n\n<p>So set yours high, be ready for the day ahead, and enjoy the lessons that you will learn throughout the&nbsp;<a href=\"https:\/\/www.zenmaid.com\/magazine\/5-systems-to-get-right-in-order-to-grow-your-maid-service\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>growth of your Maid Service<\/strong><\/a>.<\/p>\n\n\n\n<p>You&#8217;ll be carried through difficult times much more easily, without giving up, and you can truly deal with more this way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/groups\/zenmaidmastermind\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/FB-group-banner.png\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/a><\/figure>\n\n\n\n<h3 id=\"heading-3\" class=\"wp-block-heading\" id=\"your-maid-service-can-handle-dirty-business\">Your Maid Service can handle dirty business<\/h3>\n\n\n\n<p>Having your mental thermostat turned up will also&nbsp;help with morale&nbsp;and success with complicated home cleanings.<\/p>\n\n\n\n<p>Walking into a cluttered home is one thing, but walking into a situation where the home has not been cleaned in years or you have a hoarder type situation, is another. This sort of job can seem quite intimidating, maybe even making you want to run out of the house screaming. If you have your setting is on low, you just might.<\/p>\n\n\n\n<p>Difficult problems were not meant to be solved with minimal effort.<\/p>\n\n\n\n<p>Alternatively, if your setting is high, then you might get excited about helping this person out and figuring out&nbsp;<a href=\"https:\/\/www.goodhousekeeping.com\/uk\/house-and-home\/declutter-your-home\/a575431\/decluttering-tips-transform-home-instantly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>how to transform their home<\/strong><\/a>&nbsp;for them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jYglg8FomvLhNN9dUOyHqzv5L3NfqwNq15dqqKpsgHcileIHCr1PPuxU54Bb8gpL0LxBdRFajH2LO6Vtfms0lHlU4ojThKUPzElpGaIqIR35oNnq1ZXMfHqN2YmAs7tObFUl88CO\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/figure>\n\n\n\n<h3 id=\"heading-4\" class=\"wp-block-heading\" id=\"your-cleaning-company-can-take-on-unfamiliar-challenges\">Your cleaning company can take on unfamiliar challenges<\/h3>\n\n\n\n<p>With a high set thermostat, you can greet new and unexpected issues your cleaning service will face with curiosity, maybe even excitement.<\/p>\n\n\n\n<p>Perhaps you don\u2019t have enough people scheduled and you just aren\u2019t sure what to do to get the word out there. With the mindset that you will learn and grow from this, you may find that there are lots of great ways that you can&nbsp;<a href=\"https:\/\/www.zenmaid.com\/magazine\/6-unique-ways-to-promote-your-maid-service\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>market your Maid Service<\/strong><\/a>.<\/p>\n\n\n\n<p>Maybe you have plenty of cleaning clients but you are having issues keeping quality cleaners. Your growth mindset reminds you that there must simply be better systems that you can put into place in order to&nbsp;<a href=\"https:\/\/www.zenmaid.com\/magazine\/automate-hiring-for-your-maid-service\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>better your onboarding process<\/strong><\/a>.<\/p>\n\n\n\n<p>Regardless of the problem, having the right mindset is the solution.<\/p>\n\n\n\n<p>Throw away expectations for things to always flow smoothly and learn to enjoy the ride.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/B2DHaeJyJ28dBOlijU9nwHbhzbOWfNLj3mVqhXiihwD-ER1D1ZEUCmr1pCQLNF0LQk9ZrIygY076HXDnUCqfDJmAyTf-p-h7eUD8o-DDSyPVU61Udrwp-gEilqM8wuKV2BSYV4tJ\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/figure>\n\n\n\n<p>Having a strategy to the way your Maid Service progresses over time is also essential.<\/p>\n\n\n\n<h3 id=\"heading-5\" class=\"wp-block-heading\" id=\"your-home-cleaning-business-keeps-things-moving\">Your home cleaning business keeps things moving<\/h3>\n\n\n\n<p>Life isn\u2019t always going to be easy. In fact, often it is not.<\/p>\n\n\n\n<p>Drive and effort are required in order to achieve your goals, but&nbsp;<a href=\"https:\/\/money.howstuffworks.com\/how-to-start-cleaning-business-with-no-money.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>take it one step at a time<\/strong><\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u201cYou&#8217;ve got to move your paws\u201d &#8211; Elena Ledoux<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.zenmaid.com\/47keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/09\/47-keywords.png\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/a><\/figure>\n\n\n\n<p>Sometimes even in our dream job, we greet moments where we want to just stop forward momentum altogether.<\/p>\n\n\n\n<p>However, if you truly believe that you are doing what you want to be doing, then you cannot give up just because the Maid Service business isn\u2019t fun one day.<\/p>\n\n\n\n<p>Everyone has fears and sees setbacks when creating the life they want for themselves, but we have to keep on living and learning.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XYPcPdIi8h-WoPJaiDOySiFd_X29hZrb1PFfNr3w69mqgdRRFS-pesRYKfH-qze8Uu9qqf-N9lNyvvc2i9WytlQSl6WVurG1J1cHY59lUS4CcVreUdYnS_d3GZcOw1JxU2Vs88mN\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/figure>\n\n\n\n<p>Learning how to evolve is what our brains need in order to progress and achieve moments of happiness or pride.<\/p>\n\n\n\n<p>Having a residential cleaning business just enhances your chances of having growth opportunities each day.<\/p>\n\n\n\n<h3 id=\"heading-6\" class=\"wp-block-heading\" id=\"your-maid-service-gives-your-cleaners-life\">Your Maid Service gives your cleaners life<\/h3>\n\n\n\n<p>A lot of cleaners just want to live their best lives too, help them by showing respect and understanding of the position.<\/p>\n\n\n\n<p>Consider who you hire and think about providing job opportunities to those coming back from a period of unemployment. People who are given a chance are also often very loyal, and they may just be who you need to grow your business exponentially.<\/p>\n\n\n\n<p>Additionally,&nbsp;<a href=\"https:\/\/wheniwork.com\/blog\/reduce-employee-turnover\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>investing in your cleaners<\/strong><\/a>&nbsp;and office staff by providing health insurance as well as retirement options are great ways to keep quality employees around.<\/p>\n\n\n\n<p>Offering a flexible schedule and professional development opportunities can also be a way to show your employees that you value them.<\/p>\n\n\n\n<p>If you\u2019re having trouble with turn over rates, take a look at your processes.<\/p>\n\n\n\n<p>Cleaners who love their jobs and feel valued, not only increase client referrals, they tell other potential staff about the great company they work for.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/5Xg6iTMVQ4KoJ1e9bD7BscMJtrBn4mT90EXM2fMg-dXnJWefxc6Or7tdmJ2ig7CUOVC4nOMgea5fJ_pHxI__WqKo-D-shM8avlXcnu-5nC0ReBFEN4Lsz9H2viHqRrVqllR8O_dC\" alt=\"Build a Million Dollar Maid Service the mindset strategy and tools\"\/><\/figure>\n\n\n\n<h3 id=\"heading-7\" class=\"wp-block-heading\" id=\"your-maid-service-can-make-a-community-feel-like-a-home\">Your Maid Service can make a community feel like a home<\/h3>\n\n\n\n<p>Integrate your home cleaning company into your local community. Talk with other business owners and create community partners by trading referrals with the companies that you want to be associated with.<\/p>\n\n\n\n<p>Check out Facebook groups with local business owners and other professional cleaners in the area to work with.<\/p>\n\n\n\n<p>Talk with these other companies about booking opportunities that can benefit you both.<\/p>\n\n\n\n<p>Collaborate with businesses that do things that yours doesn\u2019t, like landscaping or cleaning gutters, house painters or car cleaners.<\/p>\n\n\n\n<p>Ask anyone who knows how your company works,&nbsp;<a href=\"https:\/\/blog.hubspot.com\/service\/get-customer-reviews\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>to review you<\/strong><\/a>. Reputation is so important for a growing cleaning business.<\/p>\n\n\n\n<p>Speaking of reputation, consider working with local charities. Offer support to a charity you feel passionate about and get involved in doing good within the community. This is a great strategy and a wonderful way to promote all-around wellness.<\/p>\n\n\n\n<p>When you put all of that goodness out there, you can be pleasantly surprised with the return on investment.<\/p>\n\n\n\n<p>This article was created based on a live talk by Elena Ledoux at the 2019 Maid Summit, hosted and organized by ZenMaid.<\/p>\r\n<p><strong>About the presenter<\/strong><\/p>\r\n<p>Elena Ledoux is many things: an attorney, an immigrant, a Chief Mommy of Mommy GO, and the CEO &amp; founder of <a href=\"https:\/\/www.superbmaids.net\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>Superb Maids<\/strong><\/a>.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>She attributes her intense upbringing and growing up in poverty for the persistence she needed to get from the bottom to the top with a $1 million dollar Maid Service.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Elena\u2019s home cleaning company, Superb Maids and is top-rated in the very competitive market of Las Vegas, Nevada.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Elena Ledoux is a non-stop growth and advancement machine, but what\u2019s more, she wants you to be too!<\/p>\n\n\n\n<p><em><span class=\"notion-enable-hover\" data-token-index=\"0\" data-reactroot=\"\">The Maid Summit is an annual online event that brings together the most successful leaders in the cleaning industry, like Debbie Sardone, Angela Brown, Courtney Wisely, Amy Caris, Chris Schwab and more. Get free access to masterclasses and workshops that will help you to grow, scale and automate your cleaning business so you can get more leads, create more profit. Make sure you\u2019re&nbsp;<\/span><a class=\"notion-link-token notion-enable-hover\" href=\"https:\/\/www.zenmaid.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-token-index=\"1\" data-reactroot=\"\"><span class=\"link-annotation-unknown-block-id-1412232294\">on our email list<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"2\" data-reactroot=\"\">&nbsp;to find out how to get free tickets to the next event.<\/span><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<p>Read more articles written for cleaning business owners on ZenMaid Magazine:<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/quick-guide-faqs-for-marketing-a-cleaning-business\/\">Quick Guide: FAQs for Marketing a Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/the-books-that-changed-how-i-run-my-cleaning-business\/\">The Books That Changed How I Run My Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/cost-to-start-a-cleaning-business\/\">How Much Does It Really Cost to Start a Cleaning Business?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-to-market-a-cleaning-business\/\">How to Market a Cleaning Business: 10 Strategies that Actually Work<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-natalies-15-clean-built-a-15-year-business\/\">How Natalie&#8217;s $15 Clean Built a 15-Year Business<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Maid Service and business expert, Elena Ledoux, explains how your mindset is the most important factor to growing your business to $1 million and beyond.<\/p>\n","protected":false},"author":7,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":" %%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"What does it take to grow a successful and profitable Maid Service? The right mindset, strategy and tools! 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