{"id":5777,"date":"2022-09-17T17:00:00","date_gmt":"2022-09-17T17:00:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=5777"},"modified":"2025-05-22T03:14:02","modified_gmt":"2025-05-22T03:14:02","slug":"leads-facebook-groups","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/leads-facebook-groups\/","title":{"rendered":"How to get leads from Facebook without buying ads"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Facebook Groups for Cleaning Business Owners\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jBmSO04hmHE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>The following article is based on a presentation by Chantelle Voss at the 2021 <\/em><a href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Maid Summit<\/em><\/a><em>, hosted and organized by <\/em><a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ZenMaid<\/em><\/a><em>. Chantelle is the&nbsp;co-founder and CEO of <\/em><a href=\"https:\/\/www.carli.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Carli<\/em><\/a><em>, software for managing and optimizing experiences in Facebook groups.&nbsp;<\/em><\/p>\n\n\n\n<p>It\u2019s no secret that <a href=\"https:\/\/www.zenmaid.com\/magazine\/facebook-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a> are an excellent source of leads. But these leads cost a big investment in time and money. Facebook Ads are also difficult to scale and even the biggest budget doesn\u2019t guarantee desired results.&nbsp;<\/p>\n\n\n\n<p>Chantelle Voss believes you can skip the expense and work of Facebook Ads if you take advantage of the opportunities inside free Facebook groups.<\/p>\n\n\n\n<p>Rather than turning to Google or <a href=\"https:\/\/www.zenmaid.com\/magazine\/marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yelp<\/a>, members of Facebook groups often ask each other for recommendations and referrals for local businesses. These members are prepared to spend money. If you\u2019re ready to let them know why they should spend it on hiring your business, you can create a human connection that isn\u2019t possible on Yelp or Google My Business.&nbsp;<\/p>\n\n\n\n<p>These types of leads often become loyal customers who refer others, so the lifetime value of a single lead is high.&nbsp;<\/p>\n\n\n\n<p>If you invest the time to perfect your strategy, you can attract consistent leads for your business without spending money on expensive ads or learning complex technology.&nbsp;<\/p>\n\n\n\n<p>While Chantelle\u2019s business offers software that helps business owners manage their Facebook group involvement, you can do it manually. Read on to learn Chantelle\u2019s tips on how to make the most of Facebook groups to attract potential clients.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8fV8dhDM_mLMbQANneh6RNU6SDPPoL88w8SqfHdU5jHtsu0YYOOG8z4NF6xNYh1r0PiFV_HtqUHS2fO7jnjD3PHMs_Sh3BHq0KACSruhmWMRLVjgmTxCe4GyCwefRGNXqenax8iT\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\"><strong>Step 1: Create a Facebook profile that showcases your business<\/strong><\/h2>\n\n\n\n<p>People will click on your profile when you post or comment, so think of your Facebook profile as a landing page or brochure for your business. Include your logo or images that reflect your brand, a link to your website, and information about how people can contact you for estimates.&nbsp;<\/p>\n\n\n\n<p><p>Your Facebook profile is also a great place to feature<a href=\"https:\/\/www.zenmaid.com\/magazine\/how-to-use-customer-reviews-to-grow-your-maid-service\/\" target=\"_blank\" rel=\"noreferrer noopener\"> reviews as social proof<\/a>. If your clients aren\u2019t naturally leaving reviews on your Facebook page, ask your best customers to leave five-star reviews there.&nbsp;<\/p>\n<p><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"\"><\/a><\/p><\/p>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>Step 2: Find relevant Facebook groups<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve created a Facebook profile page that best represents your business, it\u2019s time to find groups to join. Before joining, check a group\u2019s \u201cAbout\u201d section for the following information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of members:<\/strong> Unless you live in a very small town or rural area, look for a minimum of 1,000 members.<\/li>\n\n\n\n<li><strong>Posts per day:<\/strong> You want groups with a lot of conversations and engagement. The About section will tell you the number of posts in the past 30 days.&nbsp;<\/li>\n\n\n\n<li><strong>Geographic area:<\/strong> Search by cities and counties to find groups with members in the areas you service.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Avoid the marketplace or groups that specifically buy, sell, or trade, because there\u2019s less opportunity for engagement. People in those groups generally post or reply about specific items.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\"><strong>Step 3: Find group discussions<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve found a group, you can scroll through recent posts and search for past discussions or posts that you can still comment on. Think about what words your ideal customer would use in their post and search for those words or phrases. The phrase \u201ccan anyone recommend\u201d or just the word \u201crecommend\u201d can also lead to relevant posts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/9LDXasCl4pi5HiHU6RQ3vqroBZG_kbUPs36_Mto3GppNkQdZ2mz0NB51Knf97B6E7B9uYnfiugI2-L_MvMhE4GdG2WACqRek73RlZvC1g3weuwVOWMi696ywlCtIZxUnFdLL30KC\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\"><strong>Step 4: Reply to posts with thoughtful comments \u2013 quickly<\/strong><\/h2>\n\n\n\n<p>If you see a post or a question where you can add value, reply right away. In the same way that it pays to be one of the<a href=\"https:\/\/www.zenmaid.com\/magazine\/maid-service-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"> first businesses in search engine results<\/a>, being first to reply has its benefits.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Speed increases the chances that the person who posted will visit your profile page.&nbsp; Take the time to write a reply that sounds authentic and conversational. To avoid sounding robotic or spammy, think about how you describe your business in person or what your most satisfied clients say about you.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of a reply:<\/p>\n\n\n\n<p><em>\u201cHey, my name is Chantelle, and I&#8217;m the owner of Made to Clean. We&#8217;d love to help. I&#8217;ve been in the neighborhood for 15 years, and all of our employees are bonded and insured. You can email me personally at (email address), or you can use this link. And I\u2019ll send you that information over DM, so you can also chat with me there if you\u2019d like. Please check your DM junk folder if you can\u2019t find my message.\u201d<\/em><\/p>\n\n\n\n<p>If someone has posted about a specific cleaning problem or situation, add information about how your business is uniquely qualified to help with it.&nbsp;<\/p>\n\n\n\n<p>Keep in mind, other group members will see your post, too. While they may not have a need for your services at the moment, a thoughtful and helpful reply will help them remember you in the future.\u00a0<\/p>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<p>For more resources on how to grow and perfect your cleaning business, check out the replays from the <a href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\" rel=\"noreferrer noopener\">2021 Maid Summit<\/a>, hosted by <a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZenMaid<\/a>. The summit featured more than 60 presentations from other maid service owners who shared tools and strategies to help you achieve the highest levels of success in your business.&nbsp;<\/p>\n\n\n\n<p><strong>If you found this article helpful for your maid service, you may also like:<\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/9-scripts-for-upselling-add-on-cleaning-services-during-visits\/\">9 Scripts for Upselling Add-On Cleaning Services During Visits<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/bundling-services-to-increase-average-job-value\/\">Bundling Services to Increase Average Job Value<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/i-asked-alex-hormozi-to-fix-my-cleaning-business\/\">I Asked Alex Hormozi to Fix My Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/quick-guide-faqs-for-marketing-a-cleaning-business\/\">Quick Guide: FAQs for Marketing a Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/the-books-that-changed-how-i-run-my-cleaning-business\/\">The Books That Changed How I Run My Cleaning Business<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The following article is based on a presentation by Chantelle Voss at the 2021 Maid Summit, hosted and organized by ZenMaid. Chantelle is the&nbsp;co-founder and CEO of Carli, software for managing and optimizing experiences in Facebook groups.&nbsp; It\u2019s no secret that Facebook Ads are an excellent source of leads. But these leads cost a big [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to get leads from Facebook without buying ads","_seopress_titles_desc":"Expensive ads aren&#039;t the only way to attract leads from Facebook. Learn how to use free Facebook groups to find ideal leads for your maid service. 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