{"id":5682,"date":"2022-06-11T17:00:00","date_gmt":"2022-06-11T17:00:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=5682"},"modified":"2025-05-22T03:13:55","modified_gmt":"2025-05-22T03:13:55","slug":"the-customer-experience","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/the-customer-experience\/","title":{"rendered":"The customer experience \u2014 it\u2019s more than customer service"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cultivating the Customer Experience for Your Maid Service\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UnsZNIvhXY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>The following article is based on a presentation given by Tamara Ard at the 2021 <\/em><a href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Maid Summit<\/em><\/a><em>, hosted and organized by <\/em><a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ZenMaid<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Tamara has worked in the public, non-profit and private sectors throughout her career. She has developed and delivered training for strategic management, operations managers, and front-line supervisors for over 35 years. Recently, she was recognized by the Better Business Bureau with the Torch Award, the BBB award that recognizes companies that demonstrate best practices, leadership, social responsibility, and high standards of organizational ethics that benefit their customers, employees, suppliers, shareholders, and communities. Tamara is the owner of <a href=\"https:\/\/www.myamazingmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Amazing Maid<\/a>.<\/p>\n\n\n\n<h3 id=\"heading-1\" class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer service and the customer experience are two different things<\/li>\n\n\n\n<li>Your leadership philosophy and company culture shapes the customer experience<\/li>\n\n\n\n<li>Setting the clear expectations improves the customer experience<\/li>\n\n\n\n<li>Ultimately, you\u2019re in control of the customer experience<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/3jddFj82jbDvA4MdNAvcXcs2rrQuoAvsh9uAZRM-Is_8-09u_ZSKeFS13f_EerRq0STEyR4eB3O7UgxznMdCFLEhrFDIRlz26O_5ip-T1mfxmlNSkhfSN8rjfRVcqJvPjUUMsxuI\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>What\u2019s the difference between customer service and customer experience?<\/strong><\/h2>\n\n\n\n<p>Let\u2019s start with the basics: there is an important difference between customer service and the customer experience. While the two go hand-in-hand, it\u2019s important to understand the distinction.<\/p>\n\n\n\n<h3 id=\"heading-3\" class=\"wp-block-heading\"><strong>Customer service<\/strong><\/h3>\n\n\n\n<p>Customer service is when a specific action, time, or event can be pinpointed. It\u2019s often a reactionary event.&nbsp;<\/p>\n\n\n\n<p>Here are some examples of <strong>customer service<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your office manager answers the phone with a friendly \u201chello\u201d<\/li>\n\n\n\n<li>Offering a refund to an unhappy customer<\/li>\n\n\n\n<li>A cleaner apologizes to a client after showing up late<\/li>\n<\/ul>\n\n\n\n<p><p>To learn more about top customer service for your maid service, check out <a href=\"https:\/\/www.zenmaid.com\/magazine\/top-customer-service\/\">this<\/a> article.<\/p>\n<p><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"\"><\/a><\/p><\/p>\n\n\n\n<h3 id=\"heading-4\" class=\"wp-block-heading\"><strong>Customer experience<\/strong><\/h3>\n\n\n\n<p>The customer experience is the sum of all interactions a customer has with your company. This proactive outcome results in a customer\u2019s overall feeling towards your service. Customer experience is the responsibility of everyone in the company who interacts with any customer.<\/p>\n\n\n\n<p>Here are some examples of a <strong>customer experience<\/strong>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A customer feeling happy because your cleaners always give her dog a treat<\/li>\n\n\n\n<li>A customer feeling confused when they\u2019re charged more than expected<\/li>\n\n\n\n<li>A customer canceling your service after being disappointed with a cleaner who didn\u2019t meet their expectations<\/li>\n\n\n\n<li>A customer recommending your service to someone because they love the cleaner who comes to their house every week<\/li>\n<\/ul>\n\n\n\n<p>As you can see, customer service and the customer service experience are related to each other while one is reactionary and the other is proactive.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/kRAWDuKCWT621qLQD4A-2JVlu_vUVjjjL1NYV95bFAK_phweOudUgTn98dgaDL0YiRYo6mEIlWukuLow2Bh7V_39abPcJ3jFvsr9hVXDkclRI_JdsU2X1_7Nz5QDY7SDSAp8M7l3\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\"><strong>What are customer service and customer experience dictated by?<\/strong><\/h2>\n\n\n\n<p>Two fundamentally different things dictate customer service and customer experiences. The first is the philosophy and the culture of your company, and second, the expectations you set with your customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/V0O07Qt_VQBSnrGuKnyXCBst2_mXgUz6kEI1Wssl6WTP8fd2Yp5Y4Je8l3VDFce77zTWY3OudFPxNCAutaH0uhlFyx1ANQFvJR_OgMMM5cyiZT22fpRW3V8t56hwCOnCVoPkegq0\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"heading-6\" class=\"wp-block-heading\"><strong>Company culture and philosophy<\/strong><\/h3>\n\n\n\n<p>First of all, let&#8217;s acknowledge that every organization has an organizational culture and philosophy. It&#8217;s established by the organization\u2019s leaders, supervisors, office managers, field service managers, and of course, the owners.<\/p>\n\n\n\n<p>You&#8217;re all communicating messages to employees about how everyone should behave and what they should value. It&#8217;s reinforced in many ways, even small ones you may not even realize.&nbsp;<\/p>\n\n\n\n<p>As one small example, your employees notice when you make side comments. Suppose you subtly complain about a particular customer. In that case, your employees may internalize this as, <em>this customer is so needy<\/em>, or <em>this customer is never satisfied with their service, so why go out of my way for them?<\/em><\/p>\n\n\n\n<p>How your talk about your clients in front of anyone in your company is crucial to the customer experience. Because without realizing it, they may have subtle prejudices towards customers that affect how they treat them.&nbsp;<\/p>\n\n\n\n<p>In addition to how you talk about customers, these are some things to consider that communicate subtle yet impactful messages to your team.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do you give employee bonuses for? Speedy work or quality work?<\/li>\n\n\n\n<li>How do you react to customer complaints?<\/li>\n\n\n\n<li>When do you determine the customer is right?<\/li>\n\n\n\n<li>When do you stand up for your employees?<\/li>\n\n\n\n<li>How do you talk about other employees in your company?<\/li>\n\n\n\n<li>Have you ever discontinued services for a customer? What for?<\/li>\n<\/ul>\n\n\n\n<p>Enjoying this article? <a href=\"https:\/\/www.zenmaid.com\/magazine\/carlos-mejia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read our top five tips<\/a> for 5-star customer service.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2eWgn0YVtHXKii36j7OtIIm_s9sX4WwkbkHDtHxJynnuQOuOjH_jMYxVECj00hhLNPx5niYKN0yO7JFqAveEyUZzMBt0QAthYAdZ0giTUNdMVhY8QSf2Uwp_6jcuEouvnaFH52dU\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-7\" class=\"wp-block-heading\"><strong>How to talk about your clients<\/strong><\/h2>\n\n\n\n<p>Your company\u2019s organizational philosophy and culture shape every interaction between employees and customers. Since your employees are constantly observing leadership, they know how you feel about your customers &#8212; good or bad. Difficult customers get to even the best of us, and this is why it\u2019s important to remain positive as much as possible.&nbsp;<\/p>\n\n\n\n<h3 id=\"heading-8\" class=\"wp-block-heading\"><strong>Negative comments to avoid<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cCleaning customers are a pain in the ______.\u201d<\/li>\n\n\n\n<li>\u201cCleaning customers are always trying to get something for free.\u201d<\/li>\n\n\n\n<li>\u201cCustomer expectations are always too high.\u201d<\/li>\n\n\n\n<li>\u201cCustomers are just complainers.\u201d<\/li>\n\n\n\n<li>\u201cCleaning customers are never satisfied.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 id=\"heading-9\" class=\"wp-block-heading\"><strong>How to remain positive about customers<\/strong><\/h3>\n\n\n\n<p>In reality, we\u2019re always going to have some amazing customers and some not-so-amazing ones. Your employees will know if you\u2019re exuding false positivity, so how do you face reality without sugar-coating difficult situations? Consider these examples.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cCleaning customers pay a good price to have their home services, so it makes sense that they want it done well.\u201d<\/li>\n\n\n\n<li>\u201cThis customer might have too high of expectations because I didn\u2019t communicate well enough with them.\u201d<\/li>\n\n\n\n<li>\u201cYou\u2019re right; this customer never seems fully satisfied with our service; perhaps we can talk to them about other options.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Finding it hard to deal with difficult customers? Learn <a href=\"https:\/\/www.zenmaid.com\/magazine\/remain-calm-in-difficult-conversation\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to remain Zen<\/a> during difficult customer conversations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/i3pW6nOioUcS_iywqV7fPjSpsIBcE9mhUi4gZ9TPpvhR8T3pIR7o5XmbRVrFc0hM6M1mMoVsflGD3mdFZDyWmo2mBE7mFvvYhbyjmLVF-VSr0-V7EWUdnEHX6r3qASfgIqMA1nzh\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-10\" class=\"wp-block-heading\"><strong>How to create a customer-focused philosophy<\/strong><\/h2>\n\n\n\n<p>Creating a customer-focused philosophy is at the root of creating great customer experiences. Without our customers, we would have no business to run. To create a customer-focused philosophy, you need to communicate just how important your customers are to your employees. Here are some ideas to start communicating with your team today.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u201cAlongside our staff, our customers are our biggest assets.\u201d<\/li>\n\n\n\n<li>\u201cWhen a customer complains, remember \u2018the customer is always right.\u2019\u201d<\/li>\n\n\n\n<li>\u201cIf a customer complains, we need to fix the problems as soon as possible.\u201d<\/li>\n\n\n\n<li>\u201cIf we didn\u2019t have our customers, there would be no work to do.\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fTtq9PP_7VKJwVq5afCHJG_2ZsuDvvwUecRllDYB3DNKKDP4CEYLX9sTZTXgBEOc_GaVRvsI3d3KVPdL_RCdNDjeX1jkKe4-P8TF6WwLr9V2YWaNHxHc5HtJb9SkJbBCThSAbjko\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-11\" class=\"wp-block-heading\"><strong>Setting expectations for the customer experience<\/strong><\/h2>\n\n\n\n<p>Now let&#8217;s talk about setting the right expectations for a great customer experience. After all, this is the name of the game for successful outcomes.<\/p>\n\n\n\n<p>Your customers need to know what to expect at all times, and your staff needs to understand exactly what the customer expects. When both of these aspects are communicated well, your customers will have a great experience.<\/p>\n\n\n\n<h3 id=\"heading-12\" class=\"wp-block-heading\"><strong>Expectations to communicate<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What did you tell the customer the cleaner would do?<\/li>\n\n\n\n<li>What did you tell the cleaner to do?<\/li>\n\n\n\n<li>What time is the customer expecting the team to show up?<\/li>\n\n\n\n<li>If common problems arise during the cleaning, explain them to the customer as soon as possible. (Ex: Common resettling dust after a clean)<\/li>\n\n\n\n<li>Did the customer purchase a package that the cleaners feel won\u2019t address the home owner\u2019s needs? If so, have the cleaner call the office to problem solve.<\/li>\n\n\n\n<li>Does the customer understand the price for the clean?<\/li>\n\n\n\n<li>Never spend the customer\u2019s money without talking to them first.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/_QTcSGFGixDhFvkqKiuEt2lxxyhs_Xwmc9K-_RO_8gm7V2Gap5VSzcEJqItbL0myv_BislJzOq3hkj6N6ACeVdoYDBUZiR-sKF6w8l3k4yZ6_Kcp3Ot6Hcv9PYLs7uItxHGasvQP\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-13\" class=\"wp-block-heading\"><strong>Are you in control of the customer experience?<\/strong><\/h2>\n\n\n\n<p>After reading this article, do you feel in control of the customer experience?<\/p>\n\n\n\n<p>Are you communicating about your customers positively in front of your staff?&nbsp;<\/p>\n\n\n\n<p>Are you setting clear expectations for your customers <em>and<\/em> your cleaners?<\/p>\n\n\n\n<p>If you have some work to do in this department, it\u2019s okay; that\u2019s part of learning and growing our business. The more you practice these principles, the easier it will be to create a great customer experience in your company.&nbsp;<\/p>\n\n\n\n<p>Just remember that the customer experience starts with leadership and trickles down to the rest of your company. Do your part to set a precedent as the business owner.&nbsp;<\/p>\n\n\n\n<p>At the end of the day, do whatever you need to make everyone in your company successful &#8212; leadership, employees, and customers alike. You\u2019ve got this!<\/p>\n\n\n\n<h3 id=\"heading-14\" class=\"wp-block-heading\"><strong>Next steps<\/strong><\/h3>\n\n\n\n<p>If you found this article helpful, you might also like:<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/optimize-your-google-business-profile-for-cleaning-company\/\">How to Optimize Your Google Business Profile for a Cleaning Company<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/the-real-mental-side-of-running-a-cleaning-business-with-kala-pomeroy\/\">The Real Mental Side of Running a Cleaning Business, with Kala Pomeroy<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/7-lessons-in-7-years-of-running-a-cleaning-business\/\">7 Lessons in 7 Years of Running a Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/cleaning-service-client-onboarding-questionnaire\/\">Your Cleaning Service Needs a Client Onboarding Questionnaire [Free Download]<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-jonathan-berger-runs-a-nyc-cleaning-empire-remotely-from-southeast-asia\/\">How Jonathan Berger Runs a NYC Cleaning Empire Remotely From Southeast Asia<\/a><\/li>\n<\/ul>\n\n\n<p>For more resources on how to grow and perfect your cleaning business, check out the replays from the<a rel=\"noreferrer noopener\" href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\"> 2021 Maid Summit<\/a>, hosted by <a rel=\"noreferrer noopener\" href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\">ZenMaid<\/a>. The summit featured more than 60 presentations from other maid service owners who shared tools and strategies to help you achieve the highest levels of success in your business.\u00a0<\/p>\n\n\n\n<p>Try ZenMaid for <a href=\"https:\/\/app.zenmaid.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">free!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following article is based on a presentation given by Tamara Ard at the 2021 Maid Summit, hosted and organized by ZenMaid. Tamara has worked in the public, non-profit and private sectors throughout her career. She has developed and delivered training for strategic management, operations managers, and front-line supervisors for over 35 years. Recently, she [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The customer experience \u2014 it\u2019s more than customer service","_seopress_titles_desc":"Do you know the difference between customer service and customer experience? Learn how to empower your employees and customers with a great customer experience!\r\n","_seopress_robots_index":"","footnotes":""},"categories":[9,4],"tags":[121,262,153,58],"class_list":{"0":"post-5682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-training","9":"tag-company-culture","10":"tag-customer-service","11":"tag-tamara-ard","12":"tag-training"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=5682"}],"version-history":[{"count":5,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5682\/revisions"}],"predecessor-version":[{"id":11475,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5682\/revisions\/11475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/5686"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=5682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=5682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=5682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}