{"id":5635,"date":"2022-03-26T17:00:00","date_gmt":"2022-03-26T17:00:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=5635"},"modified":"2025-05-22T03:13:48","modified_gmt":"2025-05-22T03:13:48","slug":"optimizing-google-my-business","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/optimizing-google-my-business\/","title":{"rendered":"How to optimize Google My Business to book more cleanings"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Book More Monthly Sales with Google My Business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/I584O4jQJ6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/1-1024x570.jpg\" alt=\"\" class=\"wp-image-6001\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/1-1024x570.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/1-300x167.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/1-768x428.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/1.jpg 1232w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After getting laid off in the 2016 Western Canada oil and gas downturn, Boris Vujanovic decided he\u2019d give running his own business a shot. In November of that year, <a href=\"https:\/\/westmaids.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WestMaids Cleaning Services <\/a>was born. Boris focused on Google and social media to generate a 600% increase in revenue by the second year of operations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast forward to today, and his company has grown to over twenty cleaning staff, hundreds of clients, and over $1.5 million in total sales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article is based on a talk given by Boris at the 2021 <a href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\" rel=\"noreferrer noopener\">Maid Summit<\/a>, hosted and organized by <a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZenMaid<\/a>. With Boris\u2019 expertise, you\u2019ll learn how to optimize Google My Business to increase your maid service sales.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\"><strong>What you\u2019ll learn in this article<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to set up your Google My Business properly<\/li>\n\n\n\n<li>What Google trusts factors are and how to optimize them<\/li>\n\n\n\n<li>How to automate your customer reviews<\/li>\n<\/ul>\n\n\n\n<h3 id=\"heading-2\" class=\"wp-block-heading\"><strong>What is Google My Business?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with the basics: what is <a href=\"https:\/\/www.google.com\/business\/?gmbsrc=us-en-ha-se-z-gmb-s-221-h~z-gbken-u&amp;ppsrc=GMBB0&amp;utm_source=gmb&amp;utm_medium=ha&amp;utm_campaign=us_bkws_exa_en_en_rsa_cell2&amp;gclid=Cj0KCQjwrJOMBhCZARIsAGEd4VFr0kK8ejGgPJJfAd172c4p7S-uKyOywVxkyz8xAGV8kB_r9X_ngIMaAmNDEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>? Google My Business is a free profile on Google that allows you to post your business\u2019s basic information and collect reviews.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many business owners are tempted to create a quick profile and just leave it at that. And while it\u2019s not complicated to optimize your account, it takes time.&nbsp;<\/p>\n\n\n\n<h3 id=\"heading-3\" class=\"wp-block-heading\"><strong>Why does optimizing Google My Business matter?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google My Business can help bring a high volume of traffic to your business. If you take the time to optimize your business to rank on the top three listings in your field area, you\u2019ll experience a ton of inquiries that lead to more sales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organic searches that lead to the top three spots get almost sixty percent of clicks to their site. Seventy-five percent of users will never scroll past the first page of search engine results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long story short, it\u2019s worth optimizing to get to the top of Google ranking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We won\u2019t cover paid Google ads in this article, but if you\u2019re interested to learn more, check out our recent article, <a href=\"https:\/\/www.zenmaid.com\/magazine\/market-your-maid-service-with-google\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Use Google To Drive Traffic to Your Cleaning Business Website<\/em><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment-1024x572.jpg\" alt=\"\" class=\"wp-image-6002\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment-1024x572.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment-300x168.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment-768x429.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment.jpg 1213w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-4\" class=\"wp-block-heading\"><strong>What is a NAP<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NAP is an important aspect of your Google My Business profile. It stands for the <strong>N<\/strong>ame of your business, <strong>A<\/strong>ddress, and <strong>P<\/strong>hone number. Seems simple, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is, and it\u2019s also extremely important to your business\u2019 Google credibility. Google will take the information you upload and check the entire internet for matching information. The more places you list consistent information with your business\u2019 name, address, and phone number, the more credibility you\u2019ll gain with Google.&nbsp;<\/p>\n\n\n\n<h4 id=\"heading-5\" class=\"wp-block-heading\"><strong>Setting up your address<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Problems occur when owners set up locations on Google My Business that don&#8217;t actually exist. Eventually, Google may read this as a scam and flag your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when uploading your address, make sure it\u2019s an accurate, full address. If your business address is your home location, don\u2019t worry. You can set up \u2018service areas\u2019 based on the area your business offers services. This way, the address is accurate without showing the world your home address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for your phone number and business name &#8212; make sure all information is accurate. If you feel uncomfortable sharing your personal number, get a business phone number as soon as possible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment2-1024x574.jpg\" alt=\"\" class=\"wp-image-6003\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment2-1024x574.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment2-300x168.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment2-768x431.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment2.jpg 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 id=\"heading-6\" class=\"wp-block-heading\"><strong>NAP verification<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google may take a few days to update your Google My Business information. Check-in with your account every couple of days until you see that they\u2019ve updated your information correctly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you check for the update? Simply type your business name into the Google search bar. Your account should show up on the right side of the search results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment3-1024x577.jpg\" alt=\"\" class=\"wp-image-6004\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment3-1024x577.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment3-300x169.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment3-768x433.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment3.jpg 1217w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-7\" class=\"wp-block-heading\"><strong>Google trust factors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we mentioned before, Google needs to recognize you as a legitimate business in order to give any search visibility. This is also known as the Google trust factor. You can enhance your Google trust factor by proving local relevance, proving consistency, increasing backlinks, and increasing citations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enjoying this article? Save this one on your browser to read next: <a href=\"https:\/\/www.zenmaid.com\/magazine\/maid-service-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Four ways to help your business appear on the first page of Google<\/em><\/a><em>.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment4-1024x579.jpg\" alt=\"\" class=\"wp-image-6005\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment4-1024x579.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment4-300x170.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment4-768x434.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment4.jpg 1214w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-8\" class=\"wp-block-heading\"><strong>Local relevance<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say someone is searching for a cleaning company in New York City. When they type it into the search bar, Google\u2019s not going to show them a list of cleaning companies in Portland; it\u2019s going to show a top-ranking list in New York City. More specifically, it\u2019s going to show a list of companies closest to them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re one of those cleaning companies in New York City, you want your business showing up in those search queries. Local relevance is crucial for the success of physical services like your maid service.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment5-1024x576.jpg\" alt=\"\" class=\"wp-image-6006\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment5-1024x576.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment5-300x169.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment5-768x432.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment5.jpg 1219w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-9\" class=\"wp-block-heading\"><strong>How do we ensure consistency?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">And as we mentioned earlier, it\u2019s crucial to remain consistent with your business name, address, and phone number everywhere you\u2019re listed online. In addition to consistency, the more places your business is posted the higher credibility and ranking Google will give you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three ways you can ensure consistency in your brand\u2019s online presence are through citations, website indicators, and GMB reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s dive into the specifics of each one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment6-1024x571.jpg\" alt=\"\" class=\"wp-image-6007\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment6-1024x571.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment6-300x167.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment6-768x429.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment6.jpg 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 id=\"heading-10\" class=\"wp-block-heading\"><strong>Citations<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A citation is any website that mentioned your business\u2019 NAP information (name, address, phone number.) This can be local directories, social media pages, Yelp, resource websites, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Google collects information about your business online, it will take all of these citations into account to help determine your credibility. (Remember, higher Google credibility leads to higher search engine rankings.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Get started by doing a citation audit for your business. Check to see how many accounts your business has. On any website you find, make sure your information appears accurately. As a general rule, the more quality citations your business has online, the better.&nbsp;<\/p>\n<p><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"\"><\/a><\/p><\/p>\n\n\n\n<h5 id=\"heading-11\" class=\"wp-block-heading\"><strong>The top ten citation sources<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Use the list below to get started with the top ten citation sources.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/business\/?gmbsrc=us-en-ha-se-z-gmb-s-221-h~z-gbken-u&amp;ppsrc=GMBB0&amp;utm_source=gmb&amp;utm_medium=ha&amp;utm_campaign=us_bkws_phr_en_en_rsa_cell2&amp;gclid=Cj0KCQjwrJOMBhCZARIsAGEd4VGFGnsn4R9mR63WH21xdmnwR_1wclH_s7m5xQaMoGe9Ujy3UjlASFcaAvsIEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amregistrations.com\/?qs=TT5SKUU7NiVJOyIoWihCKEwoRy1PPTcpQzkyKFooRE00OyU9ODUzQFU1RlEmMURdJDY3PTU5VyFHMFY8XQojLzIpXQpgCg==&amp;gclid=Cj0KCQjwrJOMBhCZARIsAGEd4VHRN31AbzSdOqigrs7jkYdkNlcNAEA7kxqhEA4nMm6Ez2LKBb5TgtAaAplAEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Maps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/business.foursquare.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Foursquare<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Places<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/business.yelp.com\/?promo=GAPCSMD300V2&amp;utm_source=type%3Aclaim_ad_google&amp;utm_medium=search&amp;utm_campaign=ClickLogic-Main_CPC_D_Promo_yelp&amp;utm_content=claim-your-free-business-page&amp;gclid=Cj0KCQjwrJOMBhCZARIsAGEd4VFTH0-vYzUPNqrVkIBoU-QoXye9-6qxEimYULDbOJj75pYCsoVRBE8aAqTqEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Yelp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tomtom.com\/en_us\/\" target=\"_blank\" rel=\"noreferrer noopener\">TomTom<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yellowpages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.indigogroupllc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indigogroup<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.neustarlocaleze.biz\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;LocalEze<\/a><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment7-1024x576.jpg\" alt=\"\" class=\"wp-image-6008\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment7-1024x576.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment7-300x169.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment7-768x432.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment7.jpg 1208w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 id=\"heading-12\" class=\"wp-block-heading\"><strong>Website indicators<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Website indicators are strategic places on your website that help improve your Google trust factor. The first place is on your website footer. Use your website footer to display your name, address, and phone number. As always, make sure the information matches your Google My Business profile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, add a Google maps widget to your website if you don\u2019t already have one. A widget is a visual link to Google maps highlighting your business\u2019 location. This helps improve your Google trust factor while also enhancing your user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, utilize quality backlinks. A backlink is a link from one website to another. To improve your Google trust factor, you want other quality websites linking to yours. This is an advanced topic that\u2019s connected with your brand\u2019s reputation, but we\u2019ll cover the basics.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment8-1024x573.jpg\" alt=\"\" class=\"wp-image-6009\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment8-1024x573.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment8-300x168.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment8-768x430.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment8.jpg 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 id=\"heading-13\" class=\"wp-block-heading\"><strong>Why are backlinks important?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines like Google use backlinks as a ranking signal. When one website links to another, it shows they believe that content is noteworthy or valuable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So why are backlinks important? High-quality backlinks can help increase your site\u2019s ranking position on Google.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/academy.hubspot.com\/lessons\/link-building-tutorial\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a> refers to the power of backlinks as passing on the \u2018backlink juice.\u2019 It\u2019s helpful to think of backlinks in this way because a high-quality website can pass on its legitimacy by linking to your website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we mentioned before, backlinks are an advanced topic. To learn more about building a backlink strategy, check out <a href=\"https:\/\/www.semrush.com\/blog\/back-to-the-basics-11-ways-beginners-can-gain-a-backlink\/?kw=&amp;cmp=US_SRCH_DSA_Blog_Core_BU_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=484020092565&amp;kwid=dsa-1057183201355&amp;cmpid=11769537497&amp;agpid=117334838791&amp;BU=Core&amp;extid=203772477147&amp;adpos=&amp;gclid=Cj0KCQjwrJOMBhCZARIsAGEd4VE9Tt0805ntav9zu5NX3xyFkyAShL1-2Ip2UmXcOGaTnUko_dT3o60aAksCEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> article from Semrush.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment9-1024x575.jpg\" alt=\"\" class=\"wp-image-6010\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment9-1024x575.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment9-300x169.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment9-768x432.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment9.jpg 1219w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 id=\"heading-14\" class=\"wp-block-heading\"><strong>The power of customer reviews<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Up to seventy-six percent of consumers trust online reviews as much as a recommendation from family and friends. This is huge in sales because it means your clients can have the same level of authenticity for a potential client as their family and friends. So, the more positive reviews posted on your Google My Business, the more trust potential clients will find in you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it\u2019s not enough to collect a handful of reviews and then move on. Having up-to-date reviews is as important as having good reviews. If your Google My Business account displays your latest review dating back a year or two, a potential client will see this as outdated information. Try to get at least one review every few weeks, or better yet, every week.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment10-1024x578.jpg\" alt=\"\" class=\"wp-image-6011\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment10-1024x578.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment10-300x169.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment10-768x434.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment10.jpg 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-15\" class=\"wp-block-heading\"><strong>How to automate Google My Business reviews<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Collecting reviews can be a pain because happy clients are often content to receive their service and then move on. On the other hand, unhappy customers tend to feel stuck in a negative experience and are more likely to leave a poor review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more efficient way to grow with positive reviews is to automate your review process. Make it easy and quick for your happy clients to leave a review. Here are three ideas to get your automation started:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set up an email flow in your email marketing platform triggered after a client has received a service. Link directly to your Google My Business reviews.&nbsp;<\/li>\n\n\n\n<li>Send an SMS text with a link to your review page after a client has received services for a few months.&nbsp;<\/li>\n\n\n\n<li>If you use a customer relationship management system, set up a workflow to automatically ask for a review after receiving services.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In any email or message linking to your Google My Business reviews, be sure to emphasize that client\u2019s value and your gratitude to do business with them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more ideas on how to get great customer reviews, check out <a href=\"https:\/\/www.zenmaid.com\/magazine\/google-reviews-for-maid-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> article in our magazine.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment11-1024x579.jpg\" alt=\"\" class=\"wp-image-6012\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment11-1024x579.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment11-300x170.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment11-768x434.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/03\/Boris-Vujanovic-Full-Talk_Moment11.jpg 1217w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 id=\"heading-16\" class=\"wp-block-heading\"><strong>Key takeaways<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you\u2019ve found this article helpful to optimize your Google My Business profile, what Google trust factors are, and how to automate your customer reviews. For more of Boris Vujanovic\u2019s tips on How to optimize Google My Business to make more sales, watch his full talk from the 2021 Maid Summit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>For more resources on how to grow and perfect your cleaning business, check out the replays from the<\/em><a href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\" rel=\"noreferrer noopener\"><em> 2021 Maid Summit<\/em><\/a><em>, hosted by <\/em><a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ZenMaid<\/em><\/a><em>. The summit featured more than 60 presentations from other maid service owners who shared tools and strategies to help you achieve the highest levels of success in your business.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try ZenMaid for <a href=\"https:\/\/app.zenmaid.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">free!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you found this article helpful, you might also like:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zenmaid.com\/magazine\/market-your-maid-service-with-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Google To Drive Traffic to Your Cleaning Business Website<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zenmaid.com\/magazine\/maid-service-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 Ways To Help Your Website Appear On The Front Page of Google<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zenmaid.com\/magazine\/google-reviews-for-maid-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">An Easy Way To Get More Google Reviews For your Maid Service<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After getting laid off in the 2016 Western Canada oil and gas downturn, Boris Vujanovic decided he\u2019d give running his own business a shot. In November of that year, WestMaids Cleaning Services was born. Boris focused on Google and social media to generate a 600% increase in revenue by the second year of operations.&nbsp; Fast [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"How to optimize Google My Business to make more sales","_seopress_titles_desc":"Google My Business can help bring a high traffic volume to your business and increase sales. 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