{"id":5629,"date":"2022-04-16T17:00:00","date_gmt":"2022-04-16T17:00:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=5629"},"modified":"2025-05-22T03:13:48","modified_gmt":"2025-05-22T03:13:48","slug":"five-step-financial-framework","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/five-step-financial-framework\/","title":{"rendered":"Increasing your maid service profits without increasing sales"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Increase Profits WITHOUT Increasing Sales with Denai Wolfe\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F7DZWRJp2v0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The following article is based on a presentation given by Denai Wolfe at the 2021 <\/em><a href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Maid Summit<\/em><\/a><em>, hosted and organized by <\/em><a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ZenMaid<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denai Wolfe is a survivor of entrepreneurial poverty and a former financial hot mess. Learning the money side of business changed her life. Today, Denai helps other self-proclaimed financial hot messes take control of their business finances to experience transformation. She also helps successful entrepreneurs increase their profits by designing and implementing financial structures and systems through her business, the <a href=\"https:\/\/thechiccfo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chic CFO<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/Denai-Wolfe-Full-Talk_Moment-1024x770.jpg\" alt=\"\" class=\"wp-image-6218\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/Denai-Wolfe-Full-Talk_Moment-1024x770.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/Denai-Wolfe-Full-Talk_Moment-300x226.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/Denai-Wolfe-Full-Talk_Moment-768x577.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/Denai-Wolfe-Full-Talk_Moment.jpg 1435w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-1\" class=\"wp-block-heading\"><strong>Five-step framework to increase your profits<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today we\u2019re talking about the five-step framework to increase your profits<em> without<\/em> increasing your sales and chasing down more customers. By profit, we mean the money that goes into your pocket for you and your family.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how can you increase your profits without increasing sales in your maid service? It all comes down to how you plan and manage your money. If you take the time to create an intentional plan for financial success, you\u2019ll increase your profits as a result of saving money from unnecessary spending.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The five-step framework includes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Setting your financial goals<\/li>\n\n\n\n<li>Gathering the data<\/li>\n\n\n\n<li>Auditing recurring expenses<\/li>\n\n\n\n<li>Auditing variable expenses<\/li>\n\n\n\n<li>Implementing your plan<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-2-1024x770.jpg\" alt=\"\" class=\"wp-image-6232\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-2-1024x770.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-2-300x226.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-2-768x577.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-2.jpg 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>Step one: Setting Financial Goals<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have two options when it comes to setting financial goals. Option one is to set a goal to reduce your expenses by a certain number. For example, you might say, \u201cI want to reduce my monthly expenses by $500.\u201d Option two is setting a goal to keep your spending within a certain amount. So perhaps you&#8217;ll set a goal of capping my monthly expenses at $5,000 a month.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you need to know: there&#8217;s no right or wrong answer. Whether you go with option one or two depends on which one resonates the most with you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers side of your business can get really noisy. It can get intimidating and scary, so we get frustrated or overwhelmed. That\u2019s why we\u2019ve found the best way to find success managing your money is to <strong>keep it simple.<\/strong> So when choosing which option to go with, respect the way your brain works and keep it simple.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-1-1024x769.jpg\" alt=\"\" class=\"wp-image-6220\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-1-1024x769.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-1-300x225.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-1-768x577.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-1.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-3\" class=\"wp-block-heading\"><strong>Suggested expense breakdown<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most successful cleaning businesses allocate every dollar in their budget. Using an expense breakdown as a guide map, compare this to the way you\u2019ve been spending in your cleaning business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\r\n<li>55% goes to all cleaning supplies and payroll (cost of goods sold)<\/li>\r\n<li>10% goes to all marketing efforts<\/li>\r\n<li>15% goes to operation expenses, including any operational staff<\/li>\r\n<li>20% goes to owners pay, or in other words, the profit you pay yourself with<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"\" \/><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if you&#8217;ve got an average of $35,000 in monthly revenue, $19,250 should go to paying your cleaners, payroll, and cleaning supplies; anything you need to service the properties you clean. Then, you&#8217;re going to have $5,250 for operational expenses like rent, utilities, operations manager, virtual assistant, and any software subscriptions you pay for that&#8217;s going into your operational expenses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s going to leave you with a $7,000 profit, which is the owner\u2019s compensation you pay yourself with. (Be sure to set aside the appropriate amount for taxes advised by your accountant.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-1-1024x769.jpg\" alt=\"\" class=\"wp-image-6221\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-1-1024x769.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-1-300x225.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-1-768x577.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-1.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\"><strong>Step two: Gathering your data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Step two is to gather three months\u2019 worth of your financial data. So we\u2019re talking bank statements, credit card statements, receipts, invoices \u2013 anything that has to do with your business. Gather your data and organize it in one place for easy reference. We suggest three months so that you can get an accurate picture and prediction of typical quarterly spending.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, if you\u2019re currently commingling funds, it\u2019s time to change that. You\u2019ll save yourself a lot of time and headache by making a separate bank account for your business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-1024x769.jpg\" alt=\"\" class=\"wp-image-6222\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-1024x769.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-300x225.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-768x577.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\"><strong>Step three: Auditing your recurring expenses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With three months\u2019 worth of data organized in one place, audit your recurring expenses. Your recurring expenses are the ones you pay on a regular basis, for instance, your subscriptions, memberships, software, services, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, categorize your recurring expenses into a list of three options: expenses you need, expenses you want, or expenses that need to go. We recommend recording this list in a simple spreadsheet. Once you have them laid out in front of you, determine a course of action for all of these recurring expenses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though this is a pretty simple step, it\u2019s easy to let it slip down your list of priorities as a busy business owner. But you need to resist that temptation and make time for it. You\u2019ll find yourself surprised with the amount of money you\u2019re wasting on expenses you forgot about and no longer need. Performing this simple audit (and taking action accordingly) can save you thousands of dollars on accumulated expenses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need some extra guidance on categorizing your expenses, check out this article: <a href=\"https:\/\/www.zenmaid.com\/magazine\/maid-service-financial-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Six ways to improve your financial systems<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/6-2-1024x771.jpg\" alt=\"\" class=\"wp-image-6231\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/6-2-1024x771.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/6-2-300x226.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/6-2-768x578.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/6-2.jpg 1434w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"heading-6\" class=\"wp-block-heading\"><strong>Step four: Auditing variable expenses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After you\u2019ve looked at all of your recurring expenses, it\u2019s time to look at your variable expenses. Variable expenses are one-off expenses that change every month, like office supplies, training or education, updating software, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to your audit of recurring expenses, take a spreadsheet and categorize your variable expenses into the categories applicable to your unique business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"773\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/7-4-1024x773.jpg\" alt=\"\" class=\"wp-image-6233\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/7-4-1024x773.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/7-4-300x226.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/7-4-768x580.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/7-4.jpg 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-7\" class=\"wp-block-heading\"><strong>Make an intentional budget<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s <em>really<\/em> important to track down your variable expenses to identify if your company has spending patterns that need to be cleaned up. So when you\u2019re looking through your bank statements, look for patterns that jump out to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If those items are necessary for your business, factor similar spending into your next budget. However, if you notice a pattern of excessive spending, it\u2019s time to be mindful and make some cuts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/8-1-1024x772.jpg\" alt=\"\" class=\"wp-image-6227\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/8-1-1024x772.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/8-1-300x226.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/8-1-768x579.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/8-1.jpg 1428w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"heading-8\" class=\"wp-block-heading\"><strong>Step five: Implement your plan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After you\u2019ve completed the first four steps, it\u2019s time for implementation! After all, if you don\u2019t take the time to implement what you\u2019ve learned from your data, it\u2019ll be a huge waste of your time (and loss of money.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So based on three months\u2019 worth of data and auditing your recurring and variable expenses, make a realistic budget for your business. We suggest following a similar expense breakdown listed in step one or a breakdown similar to it. Let the breakdown be your guide map of a realistic budget used in the cleaning business industry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help hold you accountable for taking action, schedule time to implement and review your expenses regularly. This doesn\u2019t have to mean a huge time commitment every week (we know you\u2019re already busy!) It can be a simple weekly fifteen-minute money meeting to ensure you\u2019re still headed in the right direction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also may be helpful to give a copy of your plan to your accountant so they help hold you accountable. If you need help managing your time with financial planning, read more at, <a href=\"https:\/\/www.zenmaid.com\/magazine\/cleaning-business-bookkeeping\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How maid services can manage their books in under one hour per month.<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/9-1024x770.jpg\" alt=\"\" class=\"wp-image-6226\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/9-1024x770.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/9-300x226.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/9-768x577.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/9.jpg 1435w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-9\" class=\"wp-block-heading\"><strong>To wrap up<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The harsh reality of financial planning is that almost every business owner gets started on the steps, but very few follow through to implementation. If you can hold yourself accountable to follow through and implement a plan based on your data, you\u2019ll experience increased profits in your business <em>without<\/em> making more sales. No matter how busy your weeks are, that\u2019s worth your time!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you\u2019ve found these five steps helpful and would love to hear how you get on. Leave a comment below to let us know how it goes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you found this article helpful for your maid service, you may also like:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zenmaid.com\/magazine\/gift-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Improve Your Maid Service\u2019s Cash Flow By Selling Gift Cards<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zenmaid.com\/magazine\/maid-service-financial-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Ways to Improve the Financial Systems Within Your Maid Service<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zenmaid.com\/magazine\/cleaning-business-bookkeeping\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Maid Services Can Manage Their Books in Under 1 Hour Per Month<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>For more resources on how to grow and perfect your cleaning business, check out the replays from the<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/youtube.com\/playlist?list=PL8Co4V1UoDDCGpF6VpC0DrAtvsNmF6sRv\" target=\"_blank\"><em> 2021 Maid Summit<\/em><\/a><em>, hosted by <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\"><em>ZenMaid<\/em><\/a><em>. The summit featured more than 60 presentations from other maid service owners who shared tools and strategies to help you achieve the highest levels of success in your business.\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try ZenMaid for <a href=\"https:\/\/app.zenmaid.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">free!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following article is based on a presentation given by Denai Wolfe at the 2021 Maid Summit, hosted and organized by ZenMaid. Denai Wolfe is a survivor of entrepreneurial poverty and a former financial hot mess. Learning the money side of business changed her life. Today, Denai helps other self-proclaimed financial hot messes take control [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Increasing your maid service profits without increasing sales","_seopress_titles_desc":"Did you know it\u2019s possible to increase your profit without increasing your maid service sales? 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