{"id":5453,"date":"2022-01-15T17:00:00","date_gmt":"2022-01-15T17:00:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=5453"},"modified":"2025-05-22T03:12:05","modified_gmt":"2025-05-22T03:12:05","slug":"attract-employees-funnel","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/attract-employees-funnel\/","title":{"rendered":"How to have a steady flow of job applicants for your cleaning service"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Create a Hiring Funnel with Mike Campion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s5DN39kRDBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As a business owner, what comes to mind when you hear the word funnel? Fresh leads and potential customers, right?<\/p>\n\n\n\n<p>While a marketing <a href=\"https:\/\/www.zenmaid.com\/magazine\/optimize-your-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">funnel designed to attract leads<\/a> keeps your business running, there\u2019s another important element to success: employees.&nbsp;<\/p>\n\n\n\n<p>An employee attraction funnel helps ensure you\u2019re never struggling to hire and that you can deliver on the promises you make to your customers.<\/p>\n\n\n\n<p>Mike Campion, owner of Grow My Cleaning Company, teaches his clients how to have a steady pipeline of potential employees. Read on to learn some of Mike\u2019s tips for setting up an employee attraction funnel.&nbsp;<\/p>\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\"><strong>The most popular, and most boring, job description ever<\/strong><\/h2>\n\n\n\n<p>Does this job ad look familiar?<\/p>\n\n\n\n<p><em>\u201cFast growing cleaning company looking for high energy motivated people, paid training, good benefits vacation, flexible hours. Apply now.\u201d<\/em><\/p>\n\n\n\n<p>This is how most cleaning companies write their jobs listings. But here\u2019s the problem with running an ad like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It doesn\u2019t show how you\u2019re different from your competition<\/li>\n\n\n\n<li>It doesn\u2019t inspire excitement in applicants<\/li>\n\n\n\n<li>It attracts people who apply to everything<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/rfyk4wFzizOd3fa-Z7kJ3MH8f-3UGkKNHWl6-wr8wxkWK9-TcAycdQt2P-JrSiuC5a_aOfPE49YWcBzJemPHsAmPD6GuVdaCU_Tg7Bw9Zqg-qBh_GO75fujAVaq9t4yrXVc1oJxu=s1600\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>Write job descriptions that focus on core values<\/strong><\/h2>\n\n\n\n<p>If your goal is to attract great-fit applicants, there\u2019s a better way to write job ads.&nbsp;<\/p>\n\n\n\n<p>Instead of listing general tasks and information, write about your company\u2019s core values. Core values are the beliefs that guide your business and its culture. For example, the core values for Mike\u2019s business are \u201chave fun, make money, be real, and help out.\u201d<\/p>\n\n\n\n<p>When you focus on core values, you\u2019ll attract applicants who want to work for you, instead of wanting to work for anybody.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\"><strong>Make good on the promises of your job description<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve hired someone based on core values, chances are good they\u2019ll be excited about the job.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t pull a bait and switch. Make sure the job they\u2019ve signed up for is the one they actually get.&nbsp; Don\u2019t promise a certain culture or environment in your ad and fail to deliver in real life.&nbsp;<\/p>\n\n\n\n<p><p>In fact, your entire <a href=\"https:\/\/www.zenmaid.com\/magazine\/pam-washington-hiring\/\" target=\"_blank\" rel=\"noreferrer noopener\">hiring process<\/a> should reflect your core values.&nbsp;<\/p>\n<p><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"\"><\/a><\/p><\/p>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\"><strong>Post your job ad on free and paid platforms<\/strong><\/h2>\n\n\n\n<p>Post your ad in multiple places. Aim for a mix of free posts on your social media accounts and paid ads on websites like Indeed or Zip Recruiter.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t overlook the power of word of mouth. Ask your employees to share the ad in their networks. A top employee can often bring in another high-performing employee.<\/p>\n\n\n\n<p>How much you should spend on paid ads depends on how many applicants you need. But in general aim for $1 to $3 per applicant. Anything over $6 per applicant is considered high.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\"><strong>Invite applicants to a group interview<\/strong><\/h2>\n\n\n\n<p>Your employee-attraction funnel should include an automated system that invites applicants to a group interview. This system could invite applicants by text, email, or automated voice mail.&nbsp;<\/p>\n\n\n\n<p>Aim to get 10% of applicants to show up for the interview. If you\u2019re getting less than that, review the invitation message you\u2019re sending.&nbsp;<\/p>\n\n\n\n<p>Does the invitation have a different tone or information than the job ad? Does it reflect your core values? Make sure the messages match. If your ad is fun and casual, but the invitation sounds stiff and formal, applicants may decide to pass on the interview.<\/p>\n\n\n\n<p>If you\u2019re consistently attracting job applicants who aren\u2019t a good fit, it\u2019s time to check your ad. Consider whether you\u2019re posting or sharing it in the wrong place. Or maybe the ad needs to be rewritten.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/6geYoNNG24I5CQpR_nGejMWDDYERKysotRHhOb8e6LPgYI2a80p8AqeAV_HJcepm-7Gbax1MoYIK9H-n1vYt0EN-O4kwtNhbMQmPyJ2ANxF7okfzk5zfuawL9Gjeci6PICd1azvf=s1600\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-6\" class=\"wp-block-heading\"><strong>Start your employee attraction funnel before you really need it<\/strong><\/h2>\n\n\n\n<p>It can take some time to develop a hiring system that works, so it\u2019s a good idea to start it before you have an urgent need for employees. This will allow you to experiment or make adjustments.&nbsp;<\/p>\n\n\n\n<p>Even if you don\u2019t hire anyone right away, save the contact information for your most qualified applicants. You\u2019ll need them eventually.&nbsp;<\/p>\n\n\n\n<p>Once you have your funnel running, it should take two to four hours a week to manage.&nbsp;<\/p>\n\n\n\n<p>And once it\u2019s running successfully and you have a selection of great candidates, don\u2019t stop the funnel. You can dial down your budget, but keep the funnel going. Always be hiring.&nbsp;<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n<p><strong>About the presenter<\/strong><\/p>\n<p>Mike Campion is the owner of <a href=\"https:\/\/www.growmycleaningcompany.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grow My Cleaning Company<\/a>. He has bought, built, and sold several multi-million dollar companies and coached owners of cleaning companies to clean less, earn more, and grow faster.<\/p>\n\n\n<p><p><em><span class=\"notion-enable-hover\" data-token-index=\"0\">This talk first aired at the 2021 Maid Service Success Summit. <\/span><\/em><\/p>\n<p><em><span class=\"notion-enable-hover\" data-token-index=\"0\">The Maid Summit is an annual online event that brings together the most successful leaders in the cleaning industry, like Debbie Sardone, Angela Brown, Courtney Wisely, Amy Caris, Chris Schwab and more. Get free access to masterclasses and workshops that will help you to grow, scale and automate your cleaning business so you can get more leads and create more profit. Make sure you\u2019re <\/span><a class=\"notion-link-token notion-enable-hover\" href=\"https:\/\/www.zenmaid.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id-1412232294\">on our email list<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"2\"> to find out how to get free tickets to the next event.<\/span><\/em><\/p><\/p>\n\n\n\n<p>If you found this article helpful for your maid service, you may also like:<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/what-your-cleaning-business-needs-in-a-cancellation-policy\/\">What Your Cleaning Business Needs in a Cancellation Policy<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/why-i-switched-from-hourly-to-flat-rate-after-7-years\/\">Why I Switched From Hourly To Flat Rate After 7 Years<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/why-ryan-williams-started-a-cleaning-business-from-working-at-zenmaid\/\">Why Ryan Williams Started a Cleaning Business From Working at ZenMaid<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/9-scripts-for-upselling-add-on-cleaning-services-during-visits\/\">9 Scripts for Upselling Add-On Cleaning Services During Visits<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/bundling-services-to-increase-average-job-value\/\">Bundling Services to Increase Average Job Value<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>As a business owner, what comes to mind when you hear the word funnel? Fresh leads and potential customers, right? While a marketing funnel designed to attract leads keeps your business running, there\u2019s another important element to success: employees.&nbsp; An employee attraction funnel helps ensure you\u2019re never struggling to hire and that you can deliver [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to build an employee attraction funnel","_seopress_titles_desc":"Learn how to always have qualified job applicants for your maid service with an employee-attraction funnel. ","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[3,99],"tags":[124,38,315],"class_list":{"0":"post-5453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hiring","8":"category-hiring-training","9":"tag-hire-cleaning-employees","10":"tag-hiring","11":"tag-mike-campion"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=5453"}],"version-history":[{"count":10,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5453\/revisions"}],"predecessor-version":[{"id":13785,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5453\/revisions\/13785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/5457"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=5453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=5453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=5453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}