{"id":5008,"date":"2021-05-18T14:10:31","date_gmt":"2021-05-18T14:10:31","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=5008"},"modified":"2025-05-15T09:14:12","modified_gmt":"2025-05-15T09:14:12","slug":"scale-your-cleaning-business","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/scale-your-cleaning-business\/","title":{"rendered":"Scale Your Cleaning Business: Save 30+ Hours a Week on Marketing, Scheduling and Hiring"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bryan&#039;s astronomical maid service growth\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jQ1vpblpG9I?list=PL8Co4V1UoDDDWjXUiSGTLkxhdBQKodDJm\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>30 hours is a lot of time. You can drive from Manhattan to Raleigh, North Carolina and back in that time. Twice.<br><br>In terms of billable hours, it&#8217;s a lot too. Worth 4 figures to your personal bottom line, easy.<\/p>\n\n\n\n<p>Thankfully, saving 30+ hours a week is possible with the help of <a rel=\"noreferrer noopener\" href=\"http:\/\/get.zenmaid.com\" data-type=\"URL\" data-id=\"get.zenmaid.com\" target=\"_blank\">the best CRM for your cleaning business<\/a> &#8230; <em>WHILE<\/em> increasing your income.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/9roKXhAIuytSmKRSTgyxcwvQylyoTUwwbfVqnwb1CsjMMw7tpYRWI15SwbY1jzNIM-YTTPtCiBFfhooEidNNMJe0TTAT_ZQDus1Y6-5pECYaFGQRRQWhtHWylIvWjFCP-QF71fU6\" alt=\"\"\/><\/figure>\n\n\n\n<p>And even if you plan to use a different <a href=\"http:\/\/get.zenmaid.com\" data-type=\"URL\" data-id=\"get.zenmaid.com\" target=\"_blank\" rel=\"noreferrer noopener\">cleaning service crm<\/a>, this article could change your business and life.<\/p>\n\n\n\n<p>Because at it&#8217;s core every cleaning business has three main pillars.&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfdb\ufe0f <a href=\"#pillar-1\"><strong>Pillar 1:<\/strong> Marketing<\/a>&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfdb\ufe0f <a href=\"#pillar-2\"><strong>Pillar 2:<\/strong> Scheduling<\/a>&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfdb\ufe0f <a href=\"#pillar-3\"><strong>Pillar 3:<\/strong> Hiring&nbsp;<\/a><\/p>\n\n\n\n<p>Strip your time away from each pillar. With effective systems, processes and software.<\/p>\n\n\n\n<p>Then you can scale.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll get new clients on command. With a proven system. And each additional client won\u2019t take any more of your time \ud83d\ude80<\/p>\n\n\n\n<p>This guide will show you how to do that. It\u2019s a complete breakdown \ud83d\ude09<\/p>\n\n\n\n<p>The days of pulling your hair out due to scheduling nightmares, Jenny missing her 3pm and hiring dud employees are over.<\/p>\n\n\n\n<p>You\u2019re now on the fast track to an easy to run, highly profitable cleaning business.&nbsp;<\/p>\n\n\n\n<p>Like Bryan&#8230;<\/p>\n\n\n\n<p>Let\u2019s get started on the first pillar. It\u2019s the &#8216;moneymaker&#8217;.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\" id=\"pillar-1\">Pillar 1: Marketing&nbsp;<\/h2>\n\n\n\n<p>You can\u2019t flog a dead horse.&nbsp;<\/p>\n\n\n\n<p>I love that idiom. It\u2019s very apt. Because if your Maid Service isn\u2019t up to snuff before you start marketing?<\/p>\n\n\n\n<p>It\u2019ll fall flat.&nbsp;<\/p>\n\n\n\n<p>No amount of flashy marketing can make up for a mediocre maid service.&nbsp;<\/p>\n\n\n\n<p>You need to create a <strong><em>premium<\/em><\/strong> brand image.&nbsp;<\/p>\n\n\n\n<p>Cleaning is considered a luxury. People are happy to promote a high tier service to their friends.&nbsp;<\/p>\n\n\n\n<p>Because it reflects well on them.<\/p>\n\n\n\n<p>So before we begin, download your free 13 point checklist.&nbsp;<\/p>\n\n\n\n<p>It\u2019s everything you need to make your cleaning brand <em><strong>premium<\/strong><\/em>.&nbsp;<\/p>\n\n\n\n<p>One you\u2019ll be proud to market!<\/p>\n\n\n\n<script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async=\"\" defer=\"\"><\/script> <img decoding=\"async\" style=\"cursor:pointer;\" data-leadbox-popup=\"FLDKNvmfYWoobCCxcbA6HU\" data-leadbox-domain=\"zenmaid.lpages.co\" src=\"https:\/\/lh3.googleusercontent.com\/bMwDdx55NhpAbuzFAvrlImzFHKVCkFKKCtUE8fUVLawNtECU3yQ5nG3xzd8AHmYxdQSHRX0yXViWYXzM5_LXZUVn8OcUO7ZKpEU=s0\" alt=\"Build Your Premium Brand Today\">\n\n\n\n<p>Now you\u2019re ready for the actual marketing tactics&#8230;<\/p>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\">Cleaning Business Marketing Tactics&nbsp;<\/h2>\n\n\n\n<p>There are hundreds of ways to market your cleaning business.&nbsp;<\/p>\n\n\n\n<p>But not all are created equal.<\/p>\n\n\n\n<p>Your favoured marketing method should be:<\/p>\n\n\n\n<p><strong>Effective<\/strong>: Other cleaning businesses have used them successfully.<\/p>\n\n\n\n<p><strong>Time efficient<\/strong>: You can get disproportionately large results for little time invested.<\/p>\n\n\n\n<p><strong>Repeatable<\/strong>: You can repeat the process over-and-over again. To get predictable results.<\/p>\n\n\n\n<p><strong>Trackable<\/strong>: You know you\u2019ll get $X out for $Y expenditure in.<\/p>\n\n\n\n<p>A bad example is social media.&nbsp;<\/p>\n\n\n\n<p>You can make 100 instagram posts. All with clever hashtags and descriptions. It feels like you\u2019re working. But really?<\/p>\n\n\n\n<p>If there are no results, then that was a complete waste of time.&nbsp;<\/p>\n\n\n\n<p>You can\u2019t scale like that.&nbsp;<\/p>\n\n\n\n<p>Without a clear plan? You\u2019ll continue running around like a headless chicken.<\/p>\n\n\n\n<p>Luckily, there are two methods that fit ALL 4 criteria.&nbsp;<\/p>\n\n\n\n<p><strong>Google Adwords<\/strong> and <strong>Direct Mail.<\/strong><\/p>\n\n\n\n<p>The first requires an advertising budget and less time.&nbsp;<\/p>\n\n\n\n<p>The second requires more time but a tiny advertising budget.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Both work.&nbsp;<\/p>\n\n\n\n<p>Pick the one that suits your current situation the best.<\/p>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\">Google Adwords For Cleaning Businesses<\/h2>\n\n\n\n<p>Here\u2019s a quick primer on Adwords&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is AdWords?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/05we2g3Edgs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In short:<\/p>\n\n\n\n<p>People are searching for a cleaning business in their area.&nbsp;<\/p>\n\n\n\n<p>All the time.&nbsp;<\/p>\n\n\n\n<p>I started my first cleaning business in Orange County. So let\u2019s see what pops up when we put that into Google.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/AD-VaIZl9edYP4ALex-e-j4csgQHvbBz6uZlSRG5P8Y5BjUqMjtEzzG-ppsd_oMQsolBpPRfh8gnhqj-Xq3gVFTpT07Q2sRxYcLKmDYdfWzO6bHLKkNOnrC-w9r3zdVR0YtdjPOf\" alt=\"\" style=\"width:767px;height:578px\" width=\"767\" height=\"578\"\/><\/figure>\n\n\n\n<p>The first <strong>FOUR<\/strong> results are ads.&nbsp;<\/p>\n\n\n\n<p>People who click these ads are hyper relevant. Your perfect customers. They are already looking for a solution to their problem.&nbsp;<\/p>\n\n\n\n<p>With Google Ads you can set a maximum budget. And you only pay for people who actually click your ads.&nbsp;<\/p>\n\n\n\n<p>A winning Google Ads campaign gives you the power to generate clients on command. In your local area.<\/p>\n\n\n\n<p>You\u2019ll have predictability and scale.&nbsp;<\/p>\n\n\n\n<p>It\u2019s super high leverage.&nbsp;<\/p>\n\n\n\n<p><strong>Because you know spending $X in Google brings in $Y in new cleanings.&nbsp;<\/strong><\/p>\n\n\n\n<p>If the number for $Y is higher than X?<\/p>\n\n\n\n<p>Simply tell Google to spend more!<\/p>\n\n\n\n<p>Which will generate even more clients, without investing more of your time.&nbsp;<\/p>\n\n\n\n<p>It\u2019s the Holy Grail of cleaning business marketing.<strong> An easy way to pick up 5 &#8211; 10 new cleanings per month.&nbsp;<\/strong><\/p>\n\n\n\n<p>Here\u2019s the catch:<\/p>\n\n\n\n<p>You need to be able to write winning ads.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s dive into that now.&nbsp;<\/p>\n\n\n\n<p>Writing Winning Google Ads for Cleaning Businesses<\/p>\n\n\n\n<p>Here are 4 example winning cleaning business Google Ads:<\/p>\n\n\n\n<p><strong>Ad #1:<\/strong><\/p>\n\n\n\n<p>House Cleaning\u00ad $39<\/p>\n\n\n\n<p>Full Residential Cleaning<\/p>\n\n\n\n<p>Insured and Bonded Professionals<\/p>\n\n\n\n<p><strong>Ad #2:<\/strong><\/p>\n\n\n\n<p>Affordable Maid Service<\/p>\n\n\n\n<p>Reclaim Your Life and Home<\/p>\n\n\n\n<p>Serving East LA<\/p>\n\n\n\n<p><strong>Ad #3:<\/strong><\/p>\n\n\n\n<p>SF Maid Services<\/p>\n\n\n\n<p>We Leave No Dirt Behind!<\/p>\n\n\n\n<p>Call Now For a Free Quote<\/p>\n\n\n\n<p><strong>Ad #4:<\/strong><\/p>\n\n\n\n<p>San Diego Maid Brigade<\/p>\n\n\n\n<p>Serving San Diego 10+ years<\/p>\n\n\n\n<p>Find Out Why We\u2019re #1<\/p>\n\n\n\n<p>They work because they follow a proven structure. That works within Google\u2019s maximum character limit.<\/p>\n\n\n\n<script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async=\"\" defer=\"\"><\/script> <img decoding=\"async\" style=\"cursor:pointer;\" data-leadbox-popup=\"w6pEc2DimeCqwrks5hfiwB\" data-leadbox-domain=\"zenmaid.lpages.co\" src=\"https:\/\/lh3.googleusercontent.com\/w5-XNS5QJ6WwAGn0Mus9XPGJR_OuRV3LPzKd-eMZjBOOYnL04a4mW6eXmuGc-bWmEDSK3oJqXkXFoJeF2EZGG4H93R2T8HHio9aX=s0\" alt=\"Get the 47 Keywords FREE Now\">\n\n\n\n<h3 id=\"heading-4\" class=\"wp-block-heading\">Line 1 Headline (max 25 characters):<\/h3>\n\n\n\n<p>Be clear and concise.&nbsp;<\/p>\n\n\n\n<p>Let them know what you\u2019re offering. Without any added waffle or baggage.&nbsp;<\/p>\n\n\n\n<p>Keep. It. Simple.&nbsp;<\/p>\n\n\n\n<p>You can\u2019t go wrong using the words &#8216;Maid Service&#8217;.&nbsp;<\/p>\n\n\n\n<h3 id=\"heading-5\" class=\"wp-block-heading\">Line 2 Value Prop (max 35 characters):&nbsp;<\/h3>\n\n\n\n<p>This is what differentiates your service from the competition.&nbsp;<\/p>\n\n\n\n<p>The more unique, the better.&nbsp;<\/p>\n\n\n\n<p>Be specific.<\/p>\n\n\n\n<p>Relate this to the service you\u2019re offering.<\/p>\n\n\n\n<h3 id=\"heading-6\" class=\"wp-block-heading\">Line 3 Above and Beyond (max 35 characters):&nbsp;<\/h3>\n\n\n\n<p>Give them a reason to contact you now.&nbsp;<\/p>\n\n\n\n<p>Why should they care about your ad? What makes your business stand out?&nbsp;<\/p>\n\n\n\n<p>Express that.&nbsp;<\/p>\n\n\n\n<p>Make it extra powerful by combining it with curiosity and a call to action.<\/p>\n\n\n\n<p>Google Ads works best for established cleaning businesses, with a budget and track record.&nbsp;<\/p>\n\n\n\n<p>But if you don\u2019t have that, then direct mail is the better option.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-7\" class=\"wp-block-heading\">Direct Mail&nbsp;<\/h2>\n\n\n\n<p>Operating in one locale makes direct mail a no brainer.&nbsp;<\/p>\n\n\n\n<p>Because there WILL be a pocket-of-people actively looking for cleaning services.&nbsp;<\/p>\n\n\n\n<p>All you need to do is get the right message in front of them.&nbsp;<\/p>\n\n\n\n<p>You guessed it\u2026 at scale!<\/p>\n\n\n\n<p>It\u2019s the &#8216;manual&#8217; version of Google ads.&nbsp;<\/p>\n\n\n\n<p><strong>There are five steps to this:<\/strong><\/p>\n\n\n\n<ol class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li><em>Define who you\u2019re talking to&nbsp;<\/em><\/li>\n\n\n\n<li><em>Find your people<\/em><\/li>\n\n\n\n<li><em>Craft the right message<\/em><\/li>\n\n\n\n<li><em>Deliver that message&nbsp;<\/em><\/li>\n\n\n\n<li><em>Track the results and repeat&nbsp;<\/em><\/li>\n<\/ol>\n\n\n\n<p>Treat each mailing as a standalone &#8216;campaign&#8217;.<\/p>\n\n\n\n<h3 id=\"heading-8\" class=\"wp-block-heading\"><strong>Define your target market&nbsp;<\/strong><\/h3>\n\n\n\n<p>For this to work, you\u2019ll need to niche down.<\/p>\n\n\n\n<p>It\u2019s the only way to craft a message that resonates. One that will effectively call people to genuine action.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are some specific customer segments you can consider:&nbsp;<\/p>\n\n\n\n<p>\u2713 Office buildings&nbsp;<\/p>\n\n\n\n<p>\u2713 New homeowners<\/p>\n\n\n\n<p>\u2713 Households with kids<\/p>\n\n\n\n<p>\u2713 Households of professionals<\/p>\n\n\n\n<p>\u2713 Households of retirees<\/p>\n\n\n\n<p>\u2713 Apartment tenants<\/p>\n\n\n\n<p>\u2713 Landlords \/ Leasing agents<\/p>\n\n\n\n<p>\u2713 People selling their homes<\/p>\n\n\n\n<p>\u2713 Hoarders<\/p>\n\n\n\n<h3 id=\"heading-9\" class=\"wp-block-heading\"><strong>Find Your People&nbsp;<\/strong><\/h3>\n\n\n\n<p>Some of these segments are straightforward. For example, you can get office addresses in your neighbourhood with a bit of Googling.<\/p>\n\n\n\n<p>County auditor or recorders\u2019 websites have breakdowns for other groups. For example, you can see what homes have been purchased in the last month.<\/p>\n\n\n\n<p>Aside from that, the <a href=\"http:\/\/yp.com\"><strong>yellow pages<\/strong><\/a> are your best bet.<\/p>\n\n\n\n<p>Searching for &#8216;apartments&#8217; will give you the names, addresses, phone numbers, even websites of apartment complexes.&nbsp;<\/p>\n\n\n\n<p>Start creating your initial campaign list.&nbsp;<\/p>\n\n\n\n<p><strong>That list should contain at least 100 addresses.&nbsp;<\/strong><\/p>\n\n\n\n<p>Which is a sensible number. Because it provides statistically significant results.&nbsp;<\/p>\n\n\n\n<p>You can test and tweak from there.&nbsp;<\/p>\n\n\n\n<h3 id=\"heading-10\" class=\"wp-block-heading\"><strong>Craft your message<\/strong><\/h3>\n\n\n\n<p>Let\u2019s consider a couple of the groups we talked about above.&nbsp;<\/p>\n\n\n\n<ol class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Office blocks.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>New home owners.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Apartment complexes&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>These groups will have different pain points.&nbsp;<\/p>\n\n\n\n<p>The secret sauce of direct mail is addressing that <em>UNIQUE<\/em> pain point.&nbsp;<\/p>\n\n\n\n<p>Then showing them you have a solution for it.&nbsp;<\/p>\n\n\n\n<p>Do that?<\/p>\n\n\n\n<p>And they\u2019ll take action. I.e. book a cleaning!<\/p>\n\n\n\n<p>Here are some example pain points:<\/p>\n\n\n\n<ol class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li><strong>Office blocks:<\/strong> Dirty meeting rooms will give potential clients a bad first impression&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li><strong>New home owners:<\/strong> Your new home will start degrading without regular cleanings&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li><strong>Apartment complexes: <\/strong>Without a clean place you won\u2019t get your deposit back&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Once you\u2019ve identified the pain point you can present your solution using the following, time tested, copywriting formula <strong>P A S<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Problem<\/strong><\/p>\n\n\n\n<p><strong>Agitate<\/strong><\/p>\n\n\n\n<p><strong>Solution<\/strong><\/p>\n\n\n\n<p>Grab their attention by calling out their problem.<\/p>\n\n\n\n<p>Agitate their problem by describing what they\u2019re missing out on. By not getting this handled.&nbsp;<\/p>\n\n\n\n<p>What does that feel like?<\/p>\n\n\n\n<p>Then, present your solution!<\/p>\n\n\n\n<p>It really is as simple as that. No need to overcomplicate things here.&nbsp;<\/p>\n\n\n\n<p>Use canva.com to design your flyer. Here\u2019s an example I knocked up in 5 minutes:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/uodYQ0j29m2nt1Q_HA4Q3UrG45ZU7FCFsBvLOaaz520U-uiL31KyQtTIclH3_-17HRmHZJxL8v8iEVoBww3askOqwpUsj9QwCGFwXNtwjo-dFJnfSoi42sHloAI3jEHTwi208Z62\" alt=\"\" style=\"width:717px;height:505px\" width=\"717\" height=\"505\"\/><\/figure>\n\n\n\n<p>Can you identify P.A.S in the flyer above?<\/p>\n\n\n\n<p>That is the kind of effect we are going for.&nbsp;<\/p>\n\n\n\n<p>Your ad should speak to your ideal prospect. LOUD and clear.&nbsp;<\/p>\n\n\n\n<h3 id=\"heading-11\" class=\"wp-block-heading\">Mail your message&nbsp;<\/h3>\n\n\n\n<p>Print your postcard or flyer and mail them!<\/p>\n\n\n\n<p>By the end of the campaign you\u2019ll have spent $X on flyers and generated $Y in cleanings.&nbsp;<\/p>\n\n\n\n<p>To your initial list of 100.&nbsp;<\/p>\n\n\n\n<p>If that was profitable, you can simply repeat the whole process again.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say <strong>campaign one<\/strong> generated 5 clients. But you want 10. <\/p>\n\n\n\n<p>Then send <strong>campaign two<\/strong> to 200 prospects \ud83d\ude09 Until you reach the desired number of cleanings.&nbsp;<\/p>\n\n\n\n<p>Using Google Ads or Direct Mail will bring you a flood of new clients.&nbsp;<\/p>\n\n\n\n<p>The next section shows you how to manage them.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-12\" class=\"wp-block-heading\" id=\"pillar-2\">Pillar 2: Scheduling&nbsp;<\/h2>\n\n\n\n<p>The majority of your time is spent in a scheduling nightmare.&nbsp;<\/p>\n\n\n\n<p>It has your head in a bind.&nbsp;<\/p>\n\n\n\n<p>Because there are so many moving pieces.&nbsp;<\/p>\n\n\n\n<p>If one thing moves, everything else has to move with it.&nbsp;<\/p>\n\n\n\n<p>Other people&#8217;s actions affect you. You feel like you have no life.&nbsp;<\/p>\n\n\n\n<p>The more clients you get &#8211; the worse it gets.&nbsp;<\/p>\n\n\n\n<p>You can\u2019t sort this out with a pen and paper.&nbsp;<\/p>\n\n\n\n<p>You can\u2019t sort this out with sub-par software, either.&nbsp;<\/p>\n\n\n\n<p>The only way to &#8216;set-and-forget&#8217; this part of your business is to use software. Built specifically for Maid Service owners.&nbsp;<\/p>\n\n\n\n<p><strong>That is ZenMaid.&nbsp;<\/strong><\/p>\n\n\n\n<p>Of course, we\u2019re biased. This is our site after all. So here\u2019s a little proof:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Your maid service needs scheduling software like ZenMaid - The Maid Coach Debbie Sardone\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WD06et0-n1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>You can get started for nothing. With our <a href=\"https:\/\/get.zenmaid.com\/free-maid-service-software\"><strong>new free plan<\/strong><\/a>. Here\u2019s how it stacks up:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/l9hSoy9t83UWd3zcGnEBvJ-DImVd31bM7xdImLAZubR-3rOaqAcGfexx03vDkIebxBH4X8FhbfqLx1hEDdlXe_sbxLM57ENHry6hsbueXijBjb-9JL352MQ9ofUrFsY5gZ29QN3X\" alt=\"\"\/><\/figure>\n\n\n\n<p>In the rest of this section I\u2019m going to show you how ZenMaid can take your calendar, invoicing, payroll and bookings off your plate.&nbsp;<\/p>\n\n\n\n<p>For good.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-13\" class=\"wp-block-heading\">Managing Your Calendar With ZenMaid<\/h2>\n\n\n\n<p>As a cleaning business owner, you\u2019ll spend 90% of your time in the calendar.&nbsp;<\/p>\n\n\n\n<p>It needs to be easy to use.&nbsp;<\/p>\n\n\n\n<p>Simple.&nbsp;<\/p>\n\n\n\n<p>Visual.<\/p>\n\n\n\n<p>Digital.<\/p>\n\n\n\n<p>Run on autopilot.<\/p>\n\n\n\n<p>And, it is with ZenMaid. It\u2019s what we\u2019re known for&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img alt=\"\" decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2021\/05\/14_720.png\" alt=\"\" class=\"wp-image-5046\" style=\"width:665px;height:374px\" width=\"665\" height=\"374\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2021\/05\/14_720.png 720w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2021\/05\/14_720-300x169.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n\n\n<p>Once your customers are in ZenMaid the next step is to start adding appointments.&nbsp;<\/p>\n\n\n\n<h3 id=\"heading-14\" class=\"wp-block-heading\"><strong>Schedule Recurring And One Time Appointments<\/strong><\/h3>\n\n\n\n<p>Simply hit the little &#8216;<em>calendar<\/em>&#8216; button in the sidebar. Then click the &#8216;<em>actions<\/em>&#8216; drop down. Followed by &#8216;<em>create appointment<\/em>&#8216;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mXaoiJSAu1mnUGILP1JgRjttIS3Y3ZzcAa5lvN2fqDdcW9gusdqGk6tzR3cQRQ3Sty0dpcsDN6jHPzsrGm5jEw4LXlddpPb2eKzNBfPLV1S8tjGQfI9FsOjTHPzKOPP7plRi8grB\" alt=\"\"\/><\/figure>\n\n\n\n<p>Choose your first customer.&nbsp;<\/p>\n\n\n\n<p>Then create your first appointment&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7Qddqoa02nh9jA0KOGK3m2wruTXQb_CT2s3OrSF5bG9aqcmAp7MUPdjygtxVWj0VQECNeBWOV8ailnqLlXB_FR2aDl6g3rTyZVgOZkTXzHv_CF_NjdR8DUc9tGDS7hv3Me9troNa\" alt=\"\" style=\"width:436px;height:484px\" width=\"436\" height=\"484\"\/><\/figure>\n\n\n\n<p>Get all your recurring appointments in there, first. Then, one time cleanings.<\/p>\n\n\n\n<p>By the end, your calendar should look something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XmW7rz5YNDb-I42tEHM2sNQWQl8M4EdVRgSmD2czOK-VnjnOyELheEVzPWA3n8cJSeRRfZTAF_ur9te_EgO39GjknfzMRxYSdd26UkoizfhAtfS7v6GGa-kIcnhfCxp53eNnBREf\" alt=\"\"\/><\/figure>\n\n\n\n<p>Now it\u2019s time to take it up a level.&nbsp;<\/p>\n\n\n\n<h3 id=\"heading-15\" class=\"wp-block-heading\">Give your office manager and cleaners access to the software<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/DITaJg5pFTPZhtA-QRjTsao29TTsUDHk5GQP4EdNBQgcgZ7m1oMb4-w6A1HGyMAgDFLFphcI6v1eUKIa-dYMhOKyFHIGaNU9bK0IY4nHUARNmQwPgcY0dwnpG6EZIjfmiSru2h5Q\" alt=\"\"\/><\/figure>\n\n\n\n<p>This is where the magic happens.<\/p>\n\n\n\n<p>Having your cleaners in the software means they get their work orders via text, email or login.&nbsp;<\/p>\n\n\n\n<p>They know what they\u2019re doing &#8211; and when.<\/p>\n\n\n\n<p>There is no excuse for missed appointments.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Because ZenMaid will fire off SMS appointment reminders with their cleaning briefs&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/G3OXBfW1h9ANKwtZEcww4sKKIUoJkbhrMg2hNxSyPEZM5nDJhJ8aQ8vJwLGibKHqxz9GGOXmAS3v1NSb1deU0exOh5mVxk313Ozp9zfajrf14p0_2LORHZpm388JHBgoCU8XlJFg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Bottom line: <\/p>\n\n\n\n<p>Your cleaners know what they are doing. Without additional back and forth.&nbsp;<\/p>\n\n\n\n<p>No need to continue phoning cleaners, chasing them up, or giving out manual reminders anymore.&nbsp;<\/p>\n\n\n\n<p><strong>Automate Customer Correspondence<\/strong><\/p>\n\n\n\n<p>You can keep your customers in the loop too.<\/p>\n\n\n\n<p><em>FURTHER<\/em> minimizing client back-and-forth.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/g0UQtzR9n8Agam8i7r8xfPwnD0tomBtnPKSAwglm8wcuwLJ35IU9IwYsXfBug1S3B_XHV-c_17SQB8pYBn1j7wzva-os0AV2WGYKe0W6OQU1E0nD8BeTS3bl3lDGkoKMScJsqiBl\" alt=\"\" style=\"width:283px;height:794px\" width=\"283\" height=\"794\"\/><\/figure>\n<\/div>\n\n\n<p>ZenMaid can send automatic text and email reminders for you.&nbsp;<\/p>\n\n\n\n<p>You have a choice of 11 automated customer messages:&nbsp;<\/p>\n\n\n\n<ol class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Estimate<\/li>\n\n\n\n<li>Estimate Confirmation<\/li>\n\n\n\n<li>Booking Confirmation<\/li>\n\n\n\n<li>Appointment Confirmation<\/li>\n\n\n\n<li>Appointment Reminder&nbsp;<\/li>\n\n\n\n<li>Work Order<\/li>\n\n\n\n<li>On The Way<\/li>\n\n\n\n<li>Customer Cancellation Notice<\/li>\n\n\n\n<li>Employee Cancellation Notice<\/li>\n\n\n\n<li>Appointment Follow-up<\/li>\n\n\n\n<li>Come Back&nbsp;<\/li>\n<\/ol>\n\n\n\n<script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async=\"\" defer=\"\"><\/script> <img decoding=\"async\" style=\"cursor:pointer;\" data-leadbox-popup=\"wkbuX4D8BobgCSB2CkFgxg\" data-leadbox-domain=\"zenmaid.lpages.co\" src=\"https:\/\/lh3.googleusercontent.com\/0WdsMRaLooosEu5O9IqpOHe2LLahXtGWo13CmBre8RLLsj5ScZWVOoNNRr_cEmFli4VvfKUm1IrGINv01TzwtCtSlDsCgr6zQzZH=s0\" alt=\"Get The Win Back Campaign Templates\">\n\n\n\n<p>How much time do you currently spend writing and sending these manually?<\/p>\n\n\n\n<p>A conservative estimate is 10 hours per week.&nbsp;<\/p>\n\n\n\n<p>Add the 20 or so hours you\u2019ll spend dealing with your calendar and employees.&nbsp;<\/p>\n\n\n\n<p>That\u2019s 30 hours.&nbsp;<\/p>\n\n\n\n<p>Why not give<strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/get.zenmaid.com\/free-maid-service-software\" target=\"_blank\">ZenMaid\u2019s Free Plan<\/a><\/strong> a shot?&nbsp;<\/p>\n\n\n\n<p>If you value your time at $50 per hour. Then you\u2019ll be saving yourself $1,500 per week.&nbsp;<\/p>\n\n\n\n<p>Right off the bat.&nbsp;<\/p>\n\n\n\n<p>The time it takes to set up is a worthwhile investment in our opinion. But you can be the judge of that \ud83d\ude09<\/p>\n\n\n\n<p>Oh, and the calendar is just the beginning. ZenMaid will also take care of payroll, invoicing and booking.<\/p>\n\n\n\n<h3 id=\"heading-16\" class=\"wp-block-heading\"><strong>Payroll<\/strong><\/h3>\n\n\n\n<p>You select which pay type to assign to your cleaners.&nbsp;<\/p>\n\n\n\n<p>Choose from: per hour, revenue share or fixed flat rate.&nbsp;<\/p>\n\n\n\n<p>Do that for each cleaner. Then at the end of the month you can run a payroll report!<\/p>\n\n\n\n<p>Go to Payroll from your ZenMaid dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/iPJr_SjsaT9FS1eMDPwRZ9VaL1lySyX-IoDkyJSOic7hyKboO7WGAsCBgKO5LUGQI8u_Ktgo-ljIxBAnfRvZpi9BuNDTBCGshPQmxDxSTNucqzphUxR_5EzrjnLxdN-8nbquogH9\" alt=\"\"\/><\/figure>\n\n\n\n<p>Set the dates using the From and To fields then hit the &#8216;Run Payroll&#8217; button.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/-eh-D7ysIkv4khaMmYsUAD6UXQ3gshk3T9Pse05WaQim9wJun4qVArp9XbGdTqYjWQp8fhj8yMLIIki8SxwLloPWRkVYcpTcVo9z3_cgcjwhQouB__DCqoyZzLkx_JJeZxlck4OL\" alt=\"\"\/><\/figure>\n\n\n\n<p>You can now see how much you need to pay each employee. You can view and edit each cleaners&#8217; pay to account for deductions or bonuses.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/C3FpShw9z5Tn9sQnJotQGMyvlFRyKJ5nxEhbAU4bQF5a2Y_jFnwRmXvlU4hfF2t1SksVGvZMvIdFgMEIQB48y1EDBAPvc145Bm1nLDb80YDttQ_yb7wXT5ZIzuVwpIKi_8ZGTFq-\" alt=\"\"\/><\/figure>\n\n\n\n<p>If you want to see an additional breakdown simply hit the &#8216;view and edit&#8217; button.&nbsp;<\/p>\n\n\n\n<p>This will display a complete breakdown of the exact jobs they\u2019ve completed. As well as the hours worked.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/qJcW82wMu4WVvpImL4IyLARuxZOUV1xmtRL3wdghHTvkkB-GPmtAjgOGiL_Jsmu-feUgTabGAxqrTH4JYEIydfXFB-HW5WRiigNAYjmOipbk-keK_aM87k76k_hF2bzKRD50I7Ct\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"heading-17\" class=\"wp-block-heading\"><strong>Invoicing<\/strong><\/h3>\n\n\n\n<p>You can invoice your customers right in the app.&nbsp;<\/p>\n\n\n\n<p>Click on any appointment in your calendar. Hit &#8216;<em>actions<\/em>&#8216; and then &#8216;<em>invoice customer<\/em>&#8216;.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9k_TXADweFUXQMzmxe1g_7loJ4MdtSmT4r4ANm_29wVENymCfQdLheiYH_-kkD3dOeEBKwg5vggSyyHpr2vuU79SSnIQp6igkkcxKDnitJQYEcEw3PNeVfFWBTJU2T3S_cGDNorY\" alt=\"\"\/><\/figure>\n\n\n\n<p>You\u2019ll be greeted by a pop up, with an invoice preview.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/cqcNo_iWzGOkBGBy6R4By5RF_42p-xMjOoCmUqm6gHwGiEJJLS-3kYSHzPeH76pR3U3DNox89pwp0Vd6N_O1-m35BTrPmebMfsnWmHB6IhpvcanIBC3-Njp7B-Q6BaiKcUPgOibp\" alt=\"\" style=\"width:692px;height:800px\" width=\"692\" height=\"800\"\/><\/figure>\n\n\n\n<p>Edit to your liking and send to your customers.&nbsp;<\/p>\n\n\n\n<p>All your invoices are stored in one place for easy access.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2T2C1_ThMcCR4vEySdREQAgv-Nqwhtj4zg7K3ucF_WsGsSLezRJMYJQe2I6taLjawpF1WNkN2qHMQ65IDiPQeFlCLxQEOl7UyHJWTDDm9WT77Sbdnhk1FQQnFCZkAhNxFdyYAwbX\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"heading-18\" class=\"wp-block-heading\"><strong>Instant Booking Form<\/strong><\/h3>\n\n\n\n<p>This is where things get really streamlined.&nbsp;<\/p>\n\n\n\n<p>Every cleaning business website should have an instant booking form.<\/p>\n\n\n\n<p>Especially if you\u2019re running Google Ads from Pillar #1.<\/p>\n\n\n\n<p>An instant booking form means any website visitor can book a cleaning right there are then.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The New ZenMaid Instant Booking Form!\" src=\"https:\/\/player.vimeo.com\/video\/278333244?dnt=1&amp;app_id=122963\" width=\"500\" height=\"313\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Zn_y8-e1RXBj3gX3MsYAKFiPrGQlSRnMcdgVY75wImZV5XIOq4asFEOJWalDIhcChnHJ6zi0CVTBzxjBv3M6wVnNt3EPwOMh86eT2O0C91HH9wu5FEVpNlZXpEue_-p9tBDAjWIF\" alt=\"\" style=\"width:718px;height:1526px\" width=\"718\" height=\"1526\"\/><\/figure>\n\n\n\n<p>The best part?<\/p>\n\n\n\n<p>That booking goes right into your ZenMaid calendar!<\/p>\n\n\n\n<p>Straight from the ad.&nbsp;<\/p>\n\n\n\n<p>Smooth.&nbsp;<\/p>\n\n\n\n<p>All the correspondence happens on autopilot too:<\/p>\n\n\n\n<ul class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li><em>Appointment reminder&nbsp;<\/em><\/li>\n\n\n\n<li><em>Appointment follow-up<\/em><\/li>\n\n\n\n<li><em>Estimate<\/em><\/li>\n\n\n\n<li><em>Work Order<\/em><\/li>\n\n\n\n<li><em>Estimate Confirmation<\/em><\/li>\n\n\n\n<li><em>Booking Confirmation<\/em><\/li>\n<\/ul>\n\n\n\n<p>Now imagine the following scenario:<\/p>\n\n\n\n<p>It\u2019s late on a Monday night.&nbsp;<\/p>\n\n\n\n<p>You pour yourself a glass of wine and write a few Google Ads. Using the formula we gave you in Pillar #1.<\/p>\n\n\n\n<p>You set those up in the console. And tell Google to spend a maximum of $100.<\/p>\n\n\n\n<p>On Tuesday morning, you wake up to 10 new clients.&nbsp;<\/p>\n\n\n\n<p>All pre-booked and paid.&nbsp;<\/p>\n\n\n\n<p>With appointment reminders on the way.&nbsp;<\/p>\n\n\n\n<p><strong>Time spent = 1 hour.&nbsp;<\/strong><\/p>\n\n\n\n<p>THAT is the power of getting Pillar #1 and #2 handled.&nbsp;<\/p>\n\n\n\n<p>Think of ZenMaid as your new &#8216;Headquarters&#8217;.<\/p>\n\n\n\n<p><strong>ZenMaid takes 90% of the work out of managing your bookings, clients and employees.&nbsp;<\/strong><\/p>\n\n\n\n<p>The one thing it can\u2019t do however is&#8230;<\/p>\n\n\n\n<p>Hire good employees for you!<\/p>\n\n\n\n<p>That\u2019s the subject of Pillar #3.<\/p>\n\n\n\n<h2 id=\"heading-19\" class=\"wp-block-heading\" id=\"pillar-3\">Pillar 3: Hiring<\/h2>\n\n\n\n<p>The final, and arguably, most important piece of the puzzle are your cleaners.&nbsp;<\/p>\n\n\n\n<p>Great employees are the heart and soul of any successful business.&nbsp;<\/p>\n\n\n\n<p>They represent you.&nbsp;<\/p>\n\n\n\n<p>As well as your brand and values.<\/p>\n\n\n\n<p>Here\u2019s why A-Player cleaners are valuable:<\/p>\n\n\n\n<ul class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Their warm presence and reliable service will keep existing clients on your roster.&nbsp;<\/li>\n\n\n\n<li>They\u2019ll help you source other cleaners via referral&nbsp;<\/li>\n\n\n\n<li>Their commitment to your company will foster good morale<\/li>\n\n\n\n<li>They are engaged and receptive to your company culture<\/li>\n<\/ul>\n\n\n\n<p>B-Player and C-player cleaners are a dime a dozen. Lazy, unmotivated and uncommitted.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll waste countless hours dealing with them.&nbsp;<\/p>\n\n\n\n<p>Hopefully you followed our advice in the previous two sections. And you\u2019ve got a spate of new bookings.<\/p>\n\n\n\n<p>Too many to handle!<\/p>\n\n\n\n<p>Now, hiring A-player cleaners is the only way to further expand your business.<\/p>\n\n\n\n<p>The Three Components Of Hiring<\/p>\n\n\n\n<ol class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Marketing your job post. To attract the right candidates.&nbsp;<\/li>\n\n\n\n<li>Identifying A-Player candidates <em>(fast) <\/em>when they do apply. So you don\u2019t miss the opportunity.&nbsp;<\/li>\n\n\n\n<li>Onboard new hires with minimal fuss.<\/li>\n<\/ol>\n\n\n\n<p>Marketing your job post follows most of the principles in Pillar 1 of this guide.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll still need to:&nbsp;<\/p>\n\n\n\n<ul class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Communicate the benefits of your job<\/li>\n\n\n\n<li>Give people a compelling reason to apply<\/li>\n<\/ul>\n\n\n\n<p>Go back to Pillar 1 and review Google Ads.&nbsp;<\/p>\n\n\n\n<p>Follow the principles there. And then use our Perfect Hiring ad:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/zenmaid.lpages.co\/perfect-hiring-ad-direct-link\/\"><img alt=\"\" decoding=\"async\" width=\"810\" height=\"300\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2021\/05\/lead-banners-3.jpg\" alt=\"\" class=\"wp-image-5051\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2021\/05\/lead-banners-3.jpg 810w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2021\/05\/lead-banners-3-300x111.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2021\/05\/lead-banners-3-768x284.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/figure>\n\n\n\n<p>Free mediums like Facebook groups can work too.<\/p>\n\n\n\n<p>That is exactly what Juan Chaparro <em>(CEO of Gmaids and Pipehire) <\/em>did. To grow to $1M in revenue.&nbsp;<\/p>\n\n\n\n<p>But to get there he had to overcome one major obstacle.<\/p>\n\n\n\n<p>Applications were flooding in. However, Identifying A-player cleaners and onboarding both took time.&nbsp;<\/p>\n\n\n\n<p>He was unable to scale up. The hiring process made his day-to-day life chaotic.&nbsp;<\/p>\n\n\n\n<p>Because he was the bottleneck.<\/p>\n\n\n\n<ul class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Manually entering candidates into a spreadsheet<\/li>\n\n\n\n<li>Manually screening applications \/ resumes<\/li>\n\n\n\n<li>Was the only one allowed to hire<\/li>\n\n\n\n<li>Taking to long to reply with decisions<\/li>\n\n\n\n<li>Wasting his time in too many processes<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why he created <a href=\"http:\/\/zenmaid.com\/pipehire\"><strong>Pipehire<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s software that simplifies everything after the application.&nbsp;<\/p>\n\n\n\n<p>You are about to discover how Pipehire will strip your time away from hiring.<\/p>\n\n\n\n<h3 id=\"heading-20\" class=\"wp-block-heading\"><strong>Identifying A-Player Candidates<\/strong><strong><em> (Fast)<\/em><\/strong><strong> When They Do Apply<\/strong><\/h3>\n\n\n\n<p>Pipehire allows you to track every important hiring stage. In a funnel&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/runMDc31pbn-L5ZT-kEQnTlo0Hr0AdpVvrosGsVRnloGERMPKuV-EIjgnawWw7mRKyeJ8G5SLLKQQmqQhNxXBINLsvsgc4MSYLqZIGP99-J0aPAX7tszAJQEAO54uIxnwu9rl04W\" alt=\"\"\/><\/figure>\n\n\n\n<p>Everytime someone fills out an application, they get dropped into Pipehire for you.&nbsp;<\/p>\n\n\n\n<p>As they progress through your hiring process, drag their card into the relevant column.<\/p>\n\n\n\n<p>Qualified.&nbsp;<\/p>\n\n\n\n<p>To be interviewed.&nbsp;<\/p>\n\n\n\n<p>Training.&nbsp;<\/p>\n\n\n\n<p>Cure overwhelm and keep everything clean and organized.&nbsp;<\/p>\n\n\n\n<p>You can select a time and date when you want to interview your applicants. Which sends them a text message with an email reminder.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/iJqn7DS1EplV5-_rEB6Vy9-DDmh1M32Y9R6_2kPOSs7w1dOiGDZfX9lAwr637NY_cIYAx9Ia_msVVNV_3E-w19PynrTn9V_589kmmHd9dPyzpL2CPOAJpPY8-h7J3cO8irlnmky7\" alt=\"\"\/><\/figure>\n\n\n\n<p>Now for the best part!&nbsp;<\/p>\n\n\n\n<p>Every applicant has a recruitment score. Based on the answers they provided in their application.&nbsp;<\/p>\n\n\n\n<p>Look at the screenshot below<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/_Bepjm2pUSt_JDtwbrqCGd0DGL6ShmSuuAjdPLMQc0UbywFe0nZ11XeWEVSUllJUkMqIplGPwOw4lZ0oLoX71xRseK-6PuKpykpyvL5l0RvQNEHWxXS1BjSXBvukuoFDCLUxVYuh\" alt=\"\"\/><\/figure>\n\n\n\n<p>Lady Puppington has a recruitment score of 21.<\/p>\n\n\n\n<p>Lord Puppsalot has a recruitment score of 18.&nbsp;<\/p>\n\n\n\n<p>You build every application form. For every job. Within Pipehire.&nbsp;<\/p>\n\n\n\n<p>Which allows you to <strong><em>choose which questions<\/em><\/strong> to ask.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ImZrgz_iaJEB7vPBw30TD9pOa7URZJ3lrWB7CnZYpT-1tIGu4bvaCpkPtceXqoJSunRQidd_XB7U3lxrnu8E2nCKVMgU1jddtVaBTZpkmPv0-BzhksXMlVrtdpyPjSK-1quz3XTo\" alt=\"\"\/><\/figure>\n\n\n\n<p>You can assign scores to your questions.&nbsp;<\/p>\n\n\n\n<p>For example, applicants get 1pt if they are authorized to work in the US. And 1pt if they have a driver&#8217;s licence.&nbsp;<\/p>\n\n\n\n<p><strong>Lady Puppington has 21 points. i.e. everything I am asking for.<\/strong><\/p>\n\n\n\n<p>This is also known as \u201clead scoring\u201d. Lead scoring makes identifying A-player cleaners visual.<\/p>\n\n\n\n<p>So you identify and interview the best prospects. As soon as possible. Before another company snaps them up.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t have time to go through every single applicant.&nbsp;<\/p>\n\n\n\n<p>Lead scoring takes a lot of the legwork out of filtering. Saving your hours.&nbsp;<\/p>\n\n\n\n<p>I could receive Amelia\u2019s application on Monday. Get her in for an interview on Tuesday. And onboard her on Wednesday.&nbsp;<\/p>\n\n\n\n<p><strong>Onboard New Hires With Minimal Fuss<\/strong><\/p>\n\n\n\n<p>You can do the following within Pipehire:&nbsp;<\/p>\n\n\n\n<p>\u2705  Run background checks<\/p>\n\n\n\n<p>\u2705  See if employee documents are in order (e.g. driving licence)<\/p>\n\n\n\n<p>\u2705  Track what trainings they have received \/ still need to receive&nbsp;<\/p>\n\n\n\n<p>\u2705  Track the benefits you provide<\/p>\n\n\n\n<p>\u2705  Create onboarding checklists. To make sure you dot every &#8216;i&#8217; and cross every &#8216;t&#8217;<\/p>\n\n\n\n<script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async=\"\" defer=\"\"><\/script> <img decoding=\"async\" style=\"cursor:pointer;\" data-leadbox-popup=\"nhF4HAnuBarwQM4Gyxvd3B\" data-leadbox-domain=\"zenmaid.lpages.co\" src=\"https:\/\/lh3.googleusercontent.com\/ngpKC24OKGV80h3lXwjusGdqoPnR_u0xBwoxYdK7PcOdHJDkwAM1lJx1WpzU4z_uqnHZFXQhXb0JHQYItJeua_b41RzUJTdAYj8=s0\" alt=\"Get your free onboarding checklist\">\n\n\n\n<p>With <a href=\"https:\/\/zenmaid.com\/pipehire\"><strong>Pipehire<\/strong><\/a> you can filter and onboard prospects in a time efficient way.&nbsp;<\/p>\n\n\n\n<p>Hiring is now taken care of as well.&nbsp;<\/p>\n\n\n\n<p>Which nicely wraps up our three pillars.&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfdb\ufe0f <strong>Pillar 1:<\/strong> Marketing&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfdb\ufe0f <strong>Pillar 2:<\/strong> Scheduling&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfdb\ufe0f <strong>Pillar 3:<\/strong> Hiring&nbsp;<\/p>\n\n\n\n<p>You have removed your time from each one. As much as possible. While still retaining a personal touch, strong brand, and A-player cleaners.&nbsp;<\/p>\n\n\n\n<p>The only way is up from here \ud83d\ude80<\/p>\n\n\n\n<p>You\u2019ll easily save 30 hours a week following this guide. All while making more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/IMaQRUPC-imeHgx6mUQJKLcGvQ3Sl8KhH-4m5Y0mGhzVnv_omlToLORpP0oJEGeJqPCEm2U0UCNLCUHReM2gf5gAmQkUfGymg2TcwXFu3S4jplksQ9XKyOO15T4-t5Pxg0dDfpF2\" alt=\"\"\/><\/figure>\n\n\n\n<h2 id=\"heading-21\" class=\"wp-block-heading\">Your Next Step<\/h2>\n\n\n\n<p>To get the most out of this guide you\u2019ll need the supporting resources.&nbsp;<\/p>\n\n\n\n<ol class=\"has-text-color wp-block-list\" style=\"color:#7d7d7d\">\n<li>Checklist: How To Create A Premium Cleaning Brand<\/li>\n\n\n\n<li>47 Keywords<\/li>\n\n\n\n<li>The Come Back Message That Makes Clients Return<\/li>\n\n\n\n<li>The Perfect Hiring Ad<\/li>\n\n\n\n<li>Complete Onboarding Checklist&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>And.<\/p>\n\n\n\n<p>The supporting software.&nbsp;<\/p>\n\n\n\n<p>You can try the ZenMaid Free Plan <a href=\"https:\/\/get.zenmaid.com\/free-maid-service-software\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>here<\/strong><\/a>.<\/p>\n\n\n\n<p>You can try Pipehire <a rel=\"noreferrer noopener\" href=\"https:\/\/zenmaid.com\/pipehire\" target=\"_blank\"><strong>here<\/strong><\/a>.<\/p>\n\n\n\n<p>Let me know how you get on.&nbsp;<\/p>\n\n\n\n<p>Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>30 hours is a lot of time. You can drive from Manhattan to Raleigh, North Carolina and back in that time. Twice. In terms of billable hours, it&#8217;s a lot too. Worth 4 figures to your personal bottom line, easy. Thankfully, saving 30+ hours a week is possible with the help of the best CRM [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How To Scale Your Cleaning Business (with free resources)","_seopress_titles_desc":"Learn the 3 pillars that every maid service owner must know in order to scale your cleaning business and save 30+ hours a week.","_seopress_robots_index":"","footnotes":""},"categories":[6,25,100,7],"tags":[212,251,38,51,176],"class_list":{"0":"post-5008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-grow-your-maid-service","9":"category-start-here","10":"category-systems-automation","11":"tag-grow-my-cleaning-business","12":"tag-grow-my-maid-service","13":"tag-hiring","14":"tag-marketing","15":"tag-scale-my-maid-service"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=5008"}],"version-history":[{"count":37,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5008\/revisions"}],"predecessor-version":[{"id":11567,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/5008\/revisions\/11567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=5008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=5008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=5008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}