{"id":3791,"date":"2020-10-31T07:00:00","date_gmt":"2020-10-31T07:00:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=3791"},"modified":"2024-11-23T06:09:55","modified_gmt":"2024-11-23T06:09:55","slug":"get-more-cleaning-customers-without-lowering-prices","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/get-more-cleaning-customers-without-lowering-prices\/","title":{"rendered":"3 ways to get more cleaning customers without lowering your prices"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How I Grew My Cleaning Business to 7-Figures with Carrie Knight\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7JLGB2OhHqw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\"><strong>Scaling your business takes strategy<\/strong><\/h2>\n\n\n\n<p>Believe it or not, you CAN grow your maid service. If you\u2019re reading this article today, you might be stuck in a rut. Or maybe your business did well in the past, but now it seems a little stagnant. Whatever the case may be, you\u2019re not alone, and you <strong>can<\/strong> make it through this season.&nbsp;<\/p>\n\n\n\n<p>One of the most important lessons to learn is that progress is a process. If you want to own a six-figure or even a seven-figure business, then you need to keep an open mind to new strategies.<\/p>\n\n\n\n<p>Without a constant desire to learn and grow, you\u2019ll end up like a lot of other small businesses. Right now, there are 30.2 million small businesses in the U.S. Out of these, 40% are profitable, 30% break even, and 30% lose money.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"maid service,cleaning business,cleaning company,cleaning discount\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/23.-Carrie-Knight_Moment-1024x420.jpg\" alt=\"maid service,cleaning business,cleaning company,cleaning discount\" class=\"wp-image-6287\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/23.-Carrie-Knight_Moment-1024x420.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/23.-Carrie-Knight_Moment-300x123.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/23.-Carrie-Knight_Moment-768x315.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/23.-Carrie-Knight_Moment-1536x630.jpg 1536w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/23.-Carrie-Knight_Moment.jpg 1629w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These are scary statistics \u2014 60% of small businesses aren\u2019t making money! But guess what? You can be in the 40% group. It\u2019s not rocket science; it\u2019s strategy.<\/p>\n\n\n\n<p>So what are millions of businesses doing <strong>wrong<\/strong>? They\u2019re competing on prices.<\/p>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>STOP competing on price<\/strong><\/h2>\n\n\n\n<p>This is the first thing wrong. When you structure your business solely based on price, then you make your business a commodity. And like all commodities, the one with the lowest price wins. Even if you have the second-lowest price, you still lose.&nbsp;<\/p>\n\n\n\n<p>This is not how you want to run your maid service, is it? Take a moment to think about your business. Have you done this before? If the answer is yes, don\u2019t be too hard on yourself. A lot of maid service owners have been in the same boat.<\/p>\n\n\n\n<p>Here\u2019s how you turn this situation around.&nbsp;<\/p>\n\n\n\n<p><strong>STOP<\/strong> competing on price and instead focus on <strong>value!<\/strong><\/p>\n\n\n\n<p>So how do you get there? You need a vision before you begin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, imagine what it would be like to add 15 new bi-weekly customers every month.&nbsp;<\/li>\n\n\n\n<li>Next, think about what it would feel like to know that you have a competitive advantage over your local competition.&nbsp;<\/li>\n\n\n\n<li>Last, imagine what it would be like to grow a million-dollar cleaning business.<\/li>\n<\/ul>\n\n\n\n<p>This doesn\u2019t have to be a wish. It can be a reality if you implement a few industry-proven steps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"maid service,cleaning business,cleaning company,cleaning discount\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-4-1024x390.jpg\" alt=\"maid service,cleaning business,cleaning company,cleaning discount\" class=\"wp-image-6288\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-4-1024x390.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-4-300x114.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-4-768x293.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-4-1536x585.jpg 1536w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/2-4.jpg 1788w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"heading-3\" class=\"wp-block-heading\"><strong>Secret #1&nbsp; &#8211; When you lead with a discount, you attract a discount customer<\/strong><\/h3>\n\n\n\n<p>We\u2019re here to tell you that you <strong>don\u2019t<\/strong> need to discount your prices to scale your business. Get rid of those coupons and flash-sale promos! Believe it or not, you don\u2019t need to lower your prices to get faithful customers.<\/p>\n\n\n\n<p>The truth is: <strong>When you discount your prices, you attract a DISCOUNT CUSTOMER who can\u2019t afford your service and will wreak havoc on your business.&nbsp;<\/strong><\/p>\n\n\n\n<p>If you haven\u2019t already discovered this, discount customers can be a pain. Here\u2019s why.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They\u2019re only interested in the deal&nbsp;<\/li>\n\n\n\n<li>They never turn into repeat customers<\/li>\n\n\n\n<li>They\u2019ll only do business with you again when you offer a repeat deal<\/li>\n<\/ul>\n\n\n\n<p>Trust us; you do not want to be a Groupon-type of business.&nbsp;<\/p>\n\n\n\n<p>Discounts are designed for high-margin businesses like large retail electronics stores that buy TVs for $289 and sell them for $899. Their markup is 200%. And guess what? They can afford a flash sale or coupon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"maid service,cleaning business,cleaning company,cleaning discount\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-3-1024x679.jpg\" alt=\"maid service,cleaning business,cleaning company,cleaning discount\" class=\"wp-image-6289\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-3-1024x679.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-3-300x199.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-3-768x509.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/3-3.jpg 1156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Your cleaning business, however, cannot do the same thing \u2014 you likely have a low-margin business. If you gave a 25% discount then you essentially just threw away a hard-earned profit.&nbsp;<\/p>\n\n\n\n<p>Discounts will put you out of business faster than most things. It\u2019s a never-ending cycle that will crush everything you\u2019ve worked for. They\u2019ll:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attract the wrong customer<\/li>\n\n\n\n<li>Devalue your brand<\/li>\n\n\n\n<li>Force you to give more discounts<\/li>\n\n\n\n<li>Lower your employee wages<\/li>\n\n\n\n<li>Reduce your profits<\/li>\n<\/ul>\n\n\n\n<h3 id=\"heading-4\" class=\"wp-block-heading\"><strong>Secret #2 &#8211; When you solve your customer\u2019s problem, you give them a reason to buy<\/strong><\/h3>\n\n\n\n<p><em>Common Belief: My customers only book one-time cleanings; they never convert to bi-weekly customers.&nbsp;<\/em><\/p>\n\n\n\n<p>The truth is: <strong>You\u2019re not solving your customers\u2019 problem, so they won\u2019t sign up for bi-weekly service!<\/strong><\/p>\n\n\n\n<p>This secret shouldn\u2019t be much of a secret because you\u2019re in the cleaning business for one main reason\u2014to solve your customer\u2019s problem!&nbsp;<\/p>\n\n\n\n<p>Every business exists to solve a problem.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The problem isn\u2019t a dirty house.&nbsp;<\/li>\n\n\n\n<li>The problem is your customer doesn\u2019t have the time to clean their home.<\/li>\n\n\n\n<li>Your customer wants to know what their life is going to be like after working with you.<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, everything starts with your sales script\u2014you have to give your customer a reason to buy.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find the <strong>pain<\/strong><\/li>\n\n\n\n<li>Offer a <strong>solution<\/strong><\/li>\n\n\n\n<li>Sell them a <strong>destination<\/strong><\/li>\n\n\n\n<li>Make them an <strong>offer!<\/strong><\/li>\n<\/ol>\n\n\n\n<p><p>Remember, the destination is not a clean house. The destination is a bi-weekly service.<\/p>\n<p><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"maid service,cleaning business,cleaning company,cleaning discount\"><\/a><\/p><\/p>\n\n\n\n<h3 id=\"heading-5\" class=\"wp-block-heading\"><strong>Secret #3 &#8211; When you provide more value, you become more valuable<\/strong><\/h3>\n\n\n\n<p><em>Common Belief: I need to lower my prices in order to attract more customers<\/em><\/p>\n\n\n\n<p>The truth is: <strong>You need to increase the value of your service which will ultimately make you more valuable.<\/strong><\/p>\n\n\n\n<p>The old way of business is leading with a discount. But that\u2019s not you anymore \u2014 never again! The new way of business is to make an irresistible offer.<\/p>\n\n\n\n<p>If you don\u2019t have an irresistible offer, all you can do is compete on price. As we know by now, you\u2019re shooting yourself in the foot if you compete based on price.<\/p>\n\n\n\n<p>Take a moment to think about some of your favorite brands. Think about the ones that have been around for years and years. These could be restaurants, shoe stores, phone companies, or your favorite cookie brand \u2014 anything you would recommend to your friends. Why do you love them? What makes you want to stick with them?<\/p>\n\n\n\n<p>For instance, let\u2019s take a look at Lexus. They\u2019re a popular luxury car company and they didn\u2019t make it to the top out of sheer luck. They offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lifetime Oil Changes<\/li>\n\n\n\n<li>Lifetime Powertrain Warranty<\/li>\n\n\n\n<li>Lifetime Loaner Wars<\/li>\n\n\n\n<li>Lifetime Car Washes<\/li>\n\n\n\n<li>Loyalty Discount Rewards Program<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"maid service,cleaning business,cleaning company,cleaning discount\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-1-1024x623.jpg\" alt=\"maid service,cleaning business,cleaning company,cleaning discount\" class=\"wp-image-6290\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-1-1024x623.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-1-300x183.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-1-768x467.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/5-1.jpg 1533w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you want more customers to convert to bi-weekly cleaning schedules, then offer them a deal that they can\u2019t refuse. So, how do you put this into practice?<\/p>\n\n\n\n<p><strong>First, reframe your services and create an irresistible offer.<\/strong> The price is how much your customers will pay for your core service. Your offer is that core service, PLUS extra bonuses that add value and create a better experience for your customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"maid service,cleaning business,cleaning company,cleaning discount\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-3-1024x571.jpg\" alt=\"maid service,cleaning business,cleaning company,cleaning discount\" class=\"wp-image-6291\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-3-1024x571.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-3-300x167.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-3-768x428.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2022\/04\/4-3.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Grab a notebook or a whiteboard and brainstorm your offer.<\/strong> Start with a list of the things that your cleaners do that add value to the service you provide. It helps to have an itemized list of everything covered in your services to better outline the real value your customers receive.&nbsp;<\/p>\n\n\n\n<p><strong>Once you\u2019ve brainstormed everything, create the official offer. <\/strong>Show your customers everything they will get from you. Rather than competing based solely on price, you are pitching your customers a high-value service.&nbsp;<\/p>\n\n\n\n<p><strong>Position your services as a bundle<\/strong>.&nbsp; A bundle offer helps you emphasize the true value you bring to your customers. Plus, they won\u2019t mind paying as much. This bundle can consist of your general house cleaning services, plus a few valuable extras such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Window cleaning<\/li>\n\n\n\n<li>Floor cleaning and polish&nbsp;<\/li>\n\n\n\n<li>Kitchen sanitization&nbsp;<\/li>\n\n\n\n<li>Grout cleaning&nbsp;<\/li>\n\n\n\n<li>Linen changing&nbsp;<\/li>\n\n\n\n<li>Laundry folding<\/li>\n<\/ul>\n\n\n\n<p>Want more information on pricing your maid service? Read this article next: <a href=\"https:\/\/www.zenmaid.com\/magazine\/pricing-your-cleaning-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to create a pricing system for your cleaning business.<\/em><\/a><\/p>\n\n\n\n<p><strong>With every good offer, you need a solid sales script.<\/strong> Your sales script is designed to build trust with your customers, help them see the value you bring, and highlight the pain points you will help them solve. Here is how you can lay out your sales script:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>State the most common pain point your customer is facing (eg. They don\u2019t have enough time to keep their home clean)<\/li>\n\n\n\n<li>Offer them a helpful solution (eg: Your bi-weekly cleaning service)&nbsp;<\/li>\n\n\n\n<li>Sell them the goal (eg: How your solution will help free up their time to do more things they love)&nbsp;<\/li>\n\n\n\n<li>Make them an offer they can\u2019t resist<\/li>\n<\/ul>\n\n\n\n<p><strong>Next steps<\/strong><\/p>\n\n\n\n<p>When you run your own company, it\u2019s easy to stick with what you know. But if you notice that your profits aren\u2019t growing or you\u2019re continuing to lose money, you need to implement the right strategies to scale your business.<\/p>\n\n\n\n<p>Your business can and will thrive! Take the time now to make a few adjustments, and you\u2019ll see major changes down the road.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/7JLGB2OhHqw\" target=\"_blank\" rel=\"noreferrer noopener\">Check out her full presentation<\/a> from the 2020 Maid Summit.<\/p>\r\n<p><strong>About the presenter<\/strong><\/p>\r\n<p>\n\n\n\n<p><p><em><span class=\"notion-enable-hover\" data-token-index=\"0\">This talk first aired at the 2020 Maid Service Success Summit. <\/span><\/em><\/p>\n<p><em><span class=\"notion-enable-hover\" data-token-index=\"0\">The Maid Summit is an annual online event that brings together the most successful leaders in the cleaning industry, like Debbie Sardone, Angela Brown, Courtney Wisely, Amy Caris, Chris Schwab and more. Get free access to masterclasses and workshops that will help you to grow, scale and automate your cleaning business so you can get more leads and create more profit. Make sure you\u2019re <\/span><a class=\"notion-link-token notion-enable-hover\" href=\"https:\/\/www.zenmaid.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id-1412232294\">on our email list<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"2\"> to find out how to get free tickets to the next event.<\/span><\/em><\/p>\n<p>If you found this article helpful for your maid service, you may also like:<\/p><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/9-scripts-for-upselling-add-on-cleaning-services-during-visits\/\">9 Scripts for Upselling Add-On Cleaning Services During Visits<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/bundling-services-to-increase-average-job-value\/\">Bundling Services to Increase Average Job Value<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/i-asked-alex-hormozi-to-fix-my-cleaning-business\/\">I Asked Alex Hormozi to Fix My Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/quick-guide-faqs-for-marketing-a-cleaning-business\/\">Quick Guide: FAQs for Marketing a Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/the-books-that-changed-how-i-run-my-cleaning-business\/\">The Books That Changed How I Run My Cleaning Business<\/a><\/li>\n<\/ul>\n\n\n<p><strong><em>You and your maid service deserve a little peace and quiet. Try ZenMaid for <\/em><\/strong><a href=\"https:\/\/app.zenmaid.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>free <\/em><\/strong><\/a><strong><em>today!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out the three strategies that you can implement right now to make your maid service more profitable without ever having to lower your prices or sell your services at a discount. <\/p>\n","protected":false},"author":7,"featured_media":3794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"3 ways to get more cleaning customers without lowering your prices","_seopress_titles_desc":"Believe it or not, you CAN grow your maid service, and you can do it WITHOUT lowering your prices. Learn the three business secrets on how to do it.","_seopress_robots_index":"","_seopress_analysis_target_kw":"maid service,cleaning business,cleaning company,cleaning discount","footnotes":""},"categories":[23,25,9,2],"tags":[136,30],"class_list":{"0":"post-3791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-grow-your-maid-service","9":"category-marketing","10":"category-sales","11":"tag-carrie-knight","12":"tag-cleaning-business-growth"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/3791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=3791"}],"version-history":[{"count":9,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/3791\/revisions"}],"predecessor-version":[{"id":13828,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/3791\/revisions\/13828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/3794"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=3791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=3791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=3791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}