{"id":3023,"date":"2020-03-06T07:00:55","date_gmt":"2020-03-06T07:00:55","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=3023"},"modified":"2026-02-07T01:10:51","modified_gmt":"2026-02-07T01:10:51","slug":"use-facebook-to-market-your-cleaning-business","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/use-facebook-to-market-your-cleaning-business\/","title":{"rendered":"How to use Facebook to Market Your Cleaning Businesses"},"content":{"rendered":"    <div class=\"zm-post-first-section mb-24\">\n        <div class=\"first-section-img-wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/images\/first-section-img.png\" alt=\"first-section-img\" width=\"40px\">\n        <\/div>\n        <h3 class=\"zm-post-first-section-title mb-10 w-80 w-md-100\">Brought to you by expert maid service owners<\/h3>\n        <div class=\"zm-post-first-section-text-wrapper fs-16 mb-10\">\n            <div>\n                <i class=\"ph-bold ph-check text-primary\"><\/i>\n            <\/div>\n            <div>\n                <div class=\"zm-post-first-section-text\">\n                    <strong>\n                        Tips and advice shared here, have helped us grow our own maid services.\n                    <\/strong>\n                    With eight current and former cleaning business owners in our team, including our CEO and founder Amar, we know the maid service industry inside and out.\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"zm-post-first-section-text-wrapper fs-16 mb-10\">\n            <div>\n                <i class=\"ph-bold ph-check text-primary\"><\/i>\n            <\/div>\n            <div>\n                <div class=\"zm-post-first-section-text\">\n                    <strong>\n                        We partner with amazing leaders in the cleaning industry like Debbie Sardone,\n                    <\/strong>\n                    Angela Brown, Courtney Wisely and Chris Scwap and more, to provide you with the latest industry insights.\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"zm-post-first-section-text-wrapper fs-16 mb-10\">\n            <div>\n                <i class=\"ph-bold ph-check text-primary\"><\/i>\n            <\/div>\n            <div>\n                <div class=\"zm-post-first-section-text\">\n                    <strong>\n                        We\u2019ve built the easiest-to-use scheduling software, built specifically for maid service owners!\n                    <\/strong>\n                    <a class=\"text-primary2 text-decoration-underline\" href=\"https:\/\/zenmaid.com\/\" target=\"_blank\">Check out ZenMaid<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n\n<p>It\u2019s easy to think that Facebook is no longer a useful tool for lead generation. At almost 20 years old, the platform is geriatric by social media standards, but that\u2019s no reason to underestimate its potential reach.<\/p>\n\n\n\n<p>We&#8217;ve talked to thousands of cleaning business owners about how they continue to use Facebook as a top lead generation source.<\/p>\n\n\n\n<p>In this article, we share our key learnings to help you get the most out of Facebook and generate those all-important leads for your cleaning business. Best of all, you\u2019ll learn how to do it without being spammy. Let\u2019s dive in.<\/p>\n\n\n\n<p><strong>In this article, we touch on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Facebook is still one of the best lead generation platforms<\/li>\n\n\n\n<li>How to use Facebook groups to build a custom audience<\/li>\n\n\n\n<li>What to post in Airbnb and property management Facebook groups<\/li>\n\n\n\n<li>How to use non-spammy posts to build your pool of relevant leads<\/li>\n<\/ul>\n\n\n\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\"><strong>Why Facebook Is Still One of the Best Lead Generation Platforms<\/strong><\/h2>\n\n\n\n<p>There are so many ways that you can market your home cleaning business, but one of the easiest ways is by building a consistent, personable presence on Facebook.&nbsp;<\/p>\n\n\n\n<p>While <a href=\"https:\/\/www.zenmaid.com\/magazine\/increase-your-maid-services-profitability-using-a-social-media-ad-system\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook ads<\/strong><\/a> have a good reputation for conversion, they represent a much bigger financial investment than simply creating a Facebook Page for your cleaning business and posting regularly.&nbsp;<\/p>\n\n\n\n<p>Everyone we know is on Facebook. Most people who still use the platform are in Groups, which offer users the ability to discuss special or local interests. For a small business, reaching people in your community should be your first priority, which makes Facebook an ideal place to reach people.<\/p>\n\n\n\n<p>A good first step to starting a Facebook page is to <a href=\"https:\/\/youtu.be\/C54iDHldcFg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>target your niche<\/strong><\/a>. Whether it\u2019s stay-at-home dads, young professionals, or people who simply don\u2019t have the time to do a proper cleaning of their homes, defining your ideal customer profile will help you figure out which groups to join and how to post within them to reach new clients.<\/p>\n\n\n\n<p><strong><em>Pro tip:<\/em><\/strong><em>If you&#8217;re not already familiar with Facebook Groups, a great place to jump in is the <\/em><a href=\"https:\/\/www.facebook.com\/groups\/zenmaidmastermind\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>ZenMaid Mastermind<\/em><\/strong><\/a><em>, where you can talk with owners and leaders in the cleaning service business and see what other cleaning companies are up to.<\/em><\/p>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>Join the Right Facebook Groups to Find Your Ideal Clients<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve figured out <em>who<\/em> your ideal customers are on the platform, you&#8217;ll need to find out <em>where<\/em> they are. This is the time to join relevant Facebook Groups.&nbsp;<\/p>\n\n\n\n<p>Join groups that are for specific areas of the field you want to target for your home cleaning services, such as groups for Airbnb owners, project management, or young professionals. When searching for groups to join, use specific city names and keywords like \u201cAirbnb\u201d or \u201cAirbnb community.\u201d Focusing your search will help you to find groups that are relevant to your niche.<\/p>\n\n\n\n<p>Most Facebook Groups and Pages have community guidelines or moderators who maintain rules for posting to the group. Some others are stricter and have approval waiting periods, where Group creators restrict members to a specific location or block businesses from posting.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s important to read and respect these rules before you post to ensure you\u2019re being respectful. If you don\u2019t, you risk either getting ejected from the group or wasting a lot of time trying to join groups that are only for individuals.<\/p>\n\n\n\n<p>Once you join a Facebook Group, you gain access to user demographics data that you can later apply to a Facebook ad strategy.&nbsp;<\/p>\n\n\n\n<p><strong><em>Pro tip:<\/em><\/strong><em> <\/em><em>Some of the Facebook groups you have joined will have a review process. Make sure that whatever you are posting in the group follows the guidelines and rules so you don\u2019t get kicked out.<\/em><\/p>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\">Create a Posting Strategy for Your Target Facebook Group<\/h2>\n\n\n\n<p>Once you&#8217;ve joined a group, you can\u2019t simply start posting ads for your cleaning services from the get-go \u2014 you&#8217;ll be kicked out. No one likes a spammy group member, and you&#8217;ll likely be in violation of the group&#8217;s usage guidelines.<\/p>\n\n\n\n<p>However, there are ways of gently advertising your business while also adding value or building name recognition for your brand without annoying people.<\/p>\n\n\n\n<p>Your first move should be to observe how the group has posted or received similar posts before you joined. Take notes about things like creative ideas, timing strategies, and interaction styles if you\u2019re new to Facebook \u2014 other businesses may have figured out a golden cadence that allows them to post regularly without browbeating group participants.<\/p>\n\n\n\n<p>Once you have some ideas, determine how often you want to post. Stephanie Pipkin, Owner of her $1.5+ million a year business, Serene Clean, recommends thinking about what will be possible for you to accomplish during the busiest season you experience.&nbsp;<\/p>\n\n\n\n<p>Inconsistency in posting can often be a red flag, mostly when it\u2019s clear you make a flurry of posts in one time period and then go dark for months at a time. What would you think if you encountered a Facebook Page whose last post was months ago? Either they went out of business, or they\u2019re not very organized, and neither impression is a good first impression.&nbsp;<\/p>\n\n\n\n<p>Instead, choose an easy cadence that you feel comfortable with, such as posting twice a week. Share the posts you\u2019ve created with the groups you&#8217;ve joined. Think of it as top-of-funnel content marketing \u2014 sharing funny, insightful, or valuable content with others \u2014 as a means of having people interact with your post, and gathering user data that can then be applied to custom audiences.<\/p>\n\n\n\n<p>Here&#8217;s a basic rundown:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 1: <\/strong>Find a video on YouTube that you think would get people talking or spark emotion, like one where an Airbnb home gets trashed, or there is a big stain left behind by renters.<\/li>\n\n\n\n<li><strong>Step 2: <\/strong>Create a post with a comment saying something simple like: \u201cOMG, what would you do if this happened to you?\u201d<\/li>\n\n\n\n<li><strong>Step 3: <\/strong>Add the video link to the post and publish it, making sure that it <strong>doesn\u2019t<\/strong> post to your personal Facebook page.<\/li>\n\n\n\n<li><strong>Step 4: <\/strong>Head over to the ads manager on your business page and create a custom audience using Facebook sources of video.<\/li>\n\n\n\n<li><strong>Step 5: <\/strong>Share the same video post you created for your business page to the various Facebook groups you have joined.<\/li>\n<\/ul>\n\n\n\n<p>Whoever clicks, watches, or comments on your post will be added to your custom audience group, which you can target later with ads. (If you don&#8217;t have a marketing budget to spend on ads right now, don&#8217;t worry. We&#8217;ve written a post that explains <a href=\"https:\/\/www.zenmaid.com\/magazine\/leads-facebook-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>how to get leads from Facebook without buying ads<\/strong><\/a>.)<\/p>\n\n\n\n<p>Now that you have an idea of the process, check out this <a href=\"https:\/\/youtu.be\/pjwwTl0b95o\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>step-by-step video<\/strong><\/a> and follow along as Ryan talks in more detail about each step in posting to Facebook.<\/p>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\"><strong>Compelling Facebook Posts Will Result in More Leads<\/strong><\/h2>\n\n\n\n<p>Constructing the perfect message to market your cleaning service doesn\u2019t have to be hard. Have fun with it!&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/289704\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>You can use emojis<\/strong><\/a> to catch attention, but be sure not to overdo it so that your potential cleaning clients don\u2019t have to work hard to decipher your message.\u00a0<\/p>\n\n\n\n<p>You can use a form to capture your leads&#8217; contact details through Facebook. Facebook makes it easy because they already store the users\u2019 email and name, so a lead form will auto-populate, and in two quick clicks, the user can submit the form. Take a look at <a href=\"https:\/\/www.youtube.com\/watch?v=pjwwTl0b95o&amp;\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this video<\/strong><\/a> to see a step-by-step form setup process.\u00a0<\/p>\n\n\n\n<p><strong><em>Pro tip<\/em><\/strong><em>: Remember, you are required to include your privacy policy, so add a link back to your website as guided by Facebook\u2019s set-up process.<\/em><\/p>\n\n\n\n<p>Facebook posts are also a good stepping stone if you\u2019re just getting started with social media because they are mostly text- and image-based. If you\u2019re already creating videos, it may be easier for you to join a platform like TikTok and post before-and-after videos. But there\u2019s no need to jump straight to video on Facebook.&nbsp;<\/p>\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\"><strong>Make Lead-Generating Facebook Content for Your Cleaning Business<\/strong><\/h2>\n\n\n\n<p>When <a href=\"https:\/\/www.zenmaid.com\/magazine\/simple-marketing-strategy-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing your cleaning service<\/strong><\/a>, use videos, pictures, and easy-to-read information to entice potential cleaning clients.<\/p>\n\n\n\n<p>Some <a href=\"https:\/\/blog.advids.co\/20-cleaning-service-and-solution-video-marketing-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>great examples of video content<\/strong><\/a> that you can use are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scans of rooms before and after a cleaning<\/li>\n\n\n\n<li>Clips of cleaning techniques that your cleaning business uses<\/li>\n\n\n\n<li>Quick videos of you talking straight into the camera about what you offer<\/li>\n<\/ul>\n\n\n\n<p>Some examples of user-generated content you can use are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client testimonials<\/strong>: Share quotes from your current clients about their satisfaction with your cleaning business. Make sure you get their permission first!<\/li>\n\n\n\n<li><strong>Airbnb reviews<\/strong>: Cross-posting reviews left on the Airbnbs you\u2019ve cleaned that include a mention of your work can help build your reputation for good service<\/li>\n\n\n\n<li><strong>Ask a question<\/strong>: Engage your audience by asking them how they\u2019d clean something tough \u2014 a dirty oven or tile grout \u2014 and then share your approach in the comments<\/li>\n<\/ul>\n\n\n\n<h2 id=\"heading-6\" class=\"wp-block-heading\"><strong>How Much Effort Should You Put Into Facebook Ads?<\/strong><\/h2>\n\n\n\n<p>While you definitely want more than one ad running at a time, you don\u2019t have to spend a lot of time crafting unique written ad copy. You can keep the text the same and change the videos to create multiple variations of the same ad.&nbsp;<\/p>\n\n\n\n<p>Create at least 6 duplicate ads per ad set by clicking on \u201cduplicate\u201d when setting them up in Business Manager.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/xqj58sE8yUI\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Monitor your Facebook ads<\/strong><\/a> and, if you find that they are costing you more than about $8 per lead, switch them out for something else.&nbsp;<\/p>\n\n\n\n<p>Remember, the more ads you have running, the more ground your budget can cover. The more leads you get per ad, the better your chances of having a positive return on investment (ROI).<\/p>\n\n\n\n<h2 id=\"heading-7\" class=\"wp-block-heading\"><strong>Even the Best Cleaning Business Lead Generation Strategies Require Follow-Up<\/strong><\/h2>\n\n\n\n<p>We&#8217;ve discussed Facebook as a lead generation platform and talked you through both content for ads and the process of joining groups and sharing posts to gather leads. When you apply this process and continue to post into groups, you&#8217;ll add to your target audience and build up an extensive list of leads over time.<\/p>\n\n\n\n<p>Don\u2019t get impatient! This will take some time, and you must be consistent.<\/p>\n\n\n\n<p>Along with patience, it&#8217;s critical to remember that with any leads you do gather, you need to have a separate system in place for following up with them.&nbsp;<\/p>\n\n\n\n<p>When people are on Facebook, even if they click on an ad, they often aren\u2019t looking to buy right away. However, they might be ready to buy in 3 or 6 months\u2019 time. You\u2019ll want to stay top of mind while they consider their options.<\/p>\n\n\n\n<p>So, as useful as Facebook can be for getting leads for your cleaning business, the platform is only as effective as your follow-up. Having a follow-up process in place, where you <a href=\"https:\/\/youtu.be\/Li7U6fE8XFg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>follow up with leads<\/strong><\/a> on the first day, the second, fourth, seventh, and so on, allows you to build a relationship with the leads you&#8217;ve gathered. After the 30-day mark, following up every 30 days by Messenger or email acts as a friendly reminder that you&#8217;re ready and waiting to help as soon as your leads need you.<\/p>\n\n\n    <div class=\"zm-quick-tip d-flex flex-column flex-md-row mb-24 mt-24\">\n        <div class=\"zm-quick-tip-content-wrapper\">\n            <h4 class=\"zm-quick-tip-title mb-12 text-dark2\">QUICK TIP FROM THE AUTHOR<\/h4>\n            <div class=\"zm-quick-tip-image d-block d-md-none\">\n                <img decoding=\"async\" width=\"200px\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/cta_images\/zm_trial_cta.png\" alt=\"quick-tip-image\">\n            <\/div>\n            <h5 class=\"zm-quick-tip-sub-title mb-12\">Simplify and enjoy your scheduling with a scheduling software made for maid services<\/h5>\n            <div>\n                <ul>\n                    <li>Have a beautiful calendar that's full but never stressful.<\/li>\n                    <li>Make your cleaners happy and provide all the information they need at their fingertips.<\/li>\n                    <li>Convert more website visitors into leads and get new cleanings in your inbox with high-converting booking forms.<\/li>\n                    <li>Become part of a community of 8000+ cheering maid service owners just like you.<\/li>\n                <\/ul>\n                <p>Start your FREE ZenMaid trial today and discover the freedom and clarity that ZenMaid can bring to your maid service! <a target=\"_blank\" href=\"https:\/\/app.zenmaid.com\/sign-up\">Start your FREE trial today<\/a><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"zm-quick-tip-image d-none d-md-block\">\n            <img decoding=\"async\" width=\"200px\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/cta_images\/zm_trial_cta.png\" alt=\"quick-tip-image\">\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to think that Facebook is no longer a useful tool for lead generation. At almost 20 years old, the platform is geriatric by social media standards, but that\u2019s no reason to underestimate its potential reach. We&#8217;ve talked to thousands of cleaning business owners about how they continue to use Facebook as a top [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Get Leads for Your Cleaning Business via Facebook","_seopress_titles_desc":"In this article, we share our key learnings to help you get the most out of Facebook and generate those all-important leads for your cleaning business.","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[25,9,98],"tags":[],"class_list":{"0":"post-3023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-grow-your-maid-service","8":"category-marketing","9":"category-sales-marketing"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/3023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":45,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/3023\/revisions"}],"predecessor-version":[{"id":16891,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/3023\/revisions\/16891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/16870"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=3023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=3023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}