{"id":2684,"date":"2020-02-20T22:02:00","date_gmt":"2020-02-20T22:02:00","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=2684"},"modified":"2025-05-22T03:14:56","modified_gmt":"2025-05-22T03:14:56","slug":"ken-carfagno","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/ken-carfagno\/","title":{"rendered":"Ken Carfagno: 3 Ways to Build Profits in Your Cleaning Business"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Earn $100\/Hour Cleaning Houses - Ken Carfagno\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yUZgX5tY2T4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"heading-1\" class=\"wp-block-heading\">Number 1: The ideal client system<\/h3>\n\n\n\n<p>You want to begin reaching out directly to your ideal client as soon as possible. Find out who they are and what they need, really <a href=\"https:\/\/youtu.be\/cLVna8LttTg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>create your client\u2019s persona<\/strong><\/a> in your mind.<\/p>\n\n\n\n<p>Consider giving your ideal cleaning client\u2019s profile: a name, a job, a family, and a salary. Are they a nurse, a lawyer or a stay-at-home mom?<\/p>\n\n\n\n<p>Pick a demographic, then type it all up in a document so that you can refer back to it or make adjustments when branding for your residential cleaning company.<\/p>\r\n<p><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"\" \/><\/a><\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Once you have identified your ideal cleaning client,<a href=\"https:\/\/www.youtube.com\/watch?v=YZknkpx9XoQ\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> call out to them<\/strong><\/a>.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Focus on meeting their cleaning needs, offer problem-solving solutions and begin to sell them on your home cleaning company before you even talk to them.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Speak to the cleaning client directly and be consistent with your message, this will warm them to your company, allowing them to recognize and trust you.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/QgtDLT4zlNkGOH_RS-Qj69Qpvj3j-eX62B0y5Gd5Gs3fzYMFId1lMc46LKITvgnzDnkk8lEzyOD_PEwupivYaTiv79dN4ebqPkwhsT41vJErNIN3SNqLIXR-T1aHl_4n4om7vrvl\" alt=\"\" \/><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<p>Don\u2019t sleep on your website either! When a cleaning client looks you up, you should have <a href=\"https:\/\/youtu.be\/l1M9gJUPm60\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>a legit looking website<\/strong><\/a> for them to check out.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Branding is connected to perceived value. When you represent yourself at a certain level, you attract those who you want to serve.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>If you are still cleaning and aren\u2019t sure<a href=\"https:\/\/www.zenmaid.com\/magazine\/how-to-price-your-maid-service-cleanings-the-right-way-every-time\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> where to begin with pricing<\/strong><\/a>, then you should start mid-range in your area.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Price by the job &#8211; not by the hour &#8211; so that you have the opportunity to improve your times and earn more per hour instead.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\n<p><strong>\u201cHourly quoting attracts hourly thinking\u201d &#8211; Ken Carfagno<\/strong><\/p>\n\n<\/blockquote>\r\n<p>\n\n\n\n<\/p>\r\n<p>As you are able to get in and out faster, be sure to keep up with your techniques in order to achieve a quality cleaning every time. This will translate into making more money per hour!<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/jnvC49JeZYrM2E14tnQiO-Gmjfui_UWkvkqCIa5lxX81s_WrgWF18HaflycYMxLCVB8PdPCNqZU-Mnz9aMrsQruh6eF718OF6uzDBlv4jEmxhNOc1pA97Fguvz-VaTDXRmguvf5-\" alt=\"\" \/><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<p>With this more effective cleaning, you will have more time to <a href=\"https:\/\/www.zenmaid.com\/magazine\/25-ways-to-market-your-cleaning-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>grow your Maid Service with marketing.<\/strong><\/a><\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Filter the leads you generate to reveal your best cleaning clients.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>You can do this by sharing your prices, FAQ, and availability for booking on your Maid Service website as well as on your voicemail recording in order to filter out those who aren\u2019t the right fit for your brand.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Once you have a scheduled appointment and are serving a cleaning client for the first time, treat it as an audition for a recurring customer. <a href=\"https:\/\/www.youtube.com\/watch?v=S6KAgY44Mvc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Make a great first impression<\/strong><\/a> by showing up on time, having accountability, being prepared, and matching their energy.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>After initial introductions, make a proposal then deliver on your promise and grow your Maid Service with this new cleaning client.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.zenmaid.com\/47keywords\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/09\/47-keywords.png\r\n\" alt=\"\" \/><\/a><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<h3 id=\"heading-2\" class=\"wp-block-heading\">Number 2: The stand-out system<\/h3>\r\n<p>\n\n\n\n<\/p>\r\n<p>Now that you have your target client, separate yourself from the rest of the pack by focusing on your brand.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7oBIyMMApg7sZKx2swn-VaGiq8qG46ihmYQAKiNv-Jy3uP9g95xUnXCAIdA-3QQNTzK87-A1h-rrk0OcYZYTIJIfKcb0w8hDMuFQgHkALua8tUsJhTv5JDFQ4BV4BjpSxM5Fz1af\" alt=\"\" \/><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<p>Be professional and show your legitimacy by having all of the appropriate insurances and documents required to begin your relationship with a new cleaning client.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Prepare <a href=\"https:\/\/blog.promodirect.com\/2018\/12\/all-you-need-to-know-about-marketing-leave-behinds\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>to add a little flair<\/strong><\/a> in the form of a \u2018leave behind\u2019, your cleaning clients will love the thoughtfulness.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Stay organized and streamline your communication with clients both potential as well as recurring by batching your calls and emails. This means that you can focus on the job at hand rather than being interrupted.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>The simple act of \u2018letting it go to voicemail\u2019 increases demand because your client\u2019s know you are busy (but still responsive).<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>When speaking with cleaning clients <a href=\"https:\/\/youtu.be\/k2OSdUJLVcs\" target=\"_blank\" rel=\"noreferrer noopener\">use clean language, keep your car clean, your hair clean<\/a> and continue generally branding yourself as a promoter of a clean life.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\n<p><strong>\u201cThis separates you to the upper 10% of all cleaning services!\u201d \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &#8211; Ken Carfagno<\/strong><\/p>\n\n<\/blockquote>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LVASZuBNWJP7-7qHKLu3TzDB3FetM6Da_u_C-7-S4Ch8VCdebywTH-2xCVuaHXGpzANKRD8Gkz3GUyIDcZbmWFfgkyhO_t1Mm94fQ0YSovIBCBTDPSeZwFPvekFFxsGiM83LtQVL\" alt=\"\" \/><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<p>Improve your home cleaning service and your life by <a href=\"https:\/\/www.youtube.com\/watch?v=TZCNFPToMyE&amp;list=PL8Co4V1UoDDCddduuyvgz408HKYhzqQSL&amp;index=5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>setting these standards<\/strong><\/a> for yourself as well as your cleaners.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Hire people who share your values and treat them well so that you can be sure that they are someone your cleaning clients can trust and welcome into their homes.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>You should be performing a <a href=\"https:\/\/www.youtube.com\/watch?v=6CIRmTl2VzQ\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>high-quality cleanings every time<\/strong><\/a> by having systems in place to keep your Maid Service consistent.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Provide specialized knowledge about the science of cleaning and know your products.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Having knowledge of your products, knowing how they will work <a href=\"https:\/\/www.youtube.com\/watch?v=n-hdfrJAyWo&amp;list=PL8Co4V1UoDDCddduuyvgz408HKYhzqQSL&amp;index=11\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>and what won\u2019t work<\/strong><\/a> is a valuable trait in a home cleaning company.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Be the person that can help with problems, not create them. If you don\u2019t do something like carpet cleaning, connect your cleaning client with someone who can.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>This is also a great marketing and networking opportunity you can use to grow your Maid Service by <a href=\"https:\/\/youtu.be\/7OP5tQ4KVTk\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>collaborating with other companies<\/strong><\/a>.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/wZ1lFq7xwJ__L9-b7WkTS9WyyYsG6s18YBNDOALPz0BtlIUVHWU88T2723XlfjRlgAisGqKygSPTy9ZQxbtx3DO_8162C0LUro9PGX243YLn_8D90wyAK_z3TSxSXS28XoGen7Fo\" alt=\"\" \/><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<h3 id=\"heading-3\" class=\"wp-block-heading\">Number 3: The optimization system<\/h3>\r\n<p>\n\n\n\n<\/p>\r\n<p>In order to optimize your Maid Service, you have to <a href=\"https:\/\/www.zenmaid.com\/magazine\/3-kpis-for-maid-service-profit-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>measure and know your numbers<\/strong><\/a>.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>You should be tracking your revenue and your cleaning times, always know where your money is going or where it could go by measuring everything.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Set a path to where you want to go and start focusing on increasing your profits.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>If you don\u2019t enjoy math, you can certainly have someone do this for you. But make no mistake: you\u2019ll struggle to truly know your business without also knowing your numbers.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/groups\/zenmaidmastermind\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/FB-group-banner.png\" alt=\"\" \/><\/a><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<p>Additionally, you can <a href=\"https:\/\/www.zenmaid.com\/magazine\/5-areas-of-your-cleaning-business-made-easier-today\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>optimize your cleaning systems<\/strong><\/a> by practicing speed cleaning and timing your cleanings.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>In order to be sure you cover everything, try using the \u2018top to bottom, left to right, room to room\u2019 method. If you are just starting out and don\u2019t have a system in place, this is an easy one to pick up.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Be aware of other cleaning sciences, like knowing how techniques make you faster and why or <a href=\"https:\/\/www.consumerreports.org\/vacuum-cleaners\/best-vacuums-of-the-year\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>what floor cleaning system you use<\/strong><\/a>.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Use productivity tools in order to maximize your efficiency, like setting deadlines, or sending smaller teams to homes in order to cover more at one time.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>All of these options can help you increase your impact on individual cleaning clients, but all together they can positively benefit your brand and increase your business revenue.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/nXvqCBg1b5Zzi-q4L0U4uV-l5HR_XZZ0-wSLu-SiYUyed37lTWGT0IdVnOPoX3bZG0gIOZwoMIfGq5DlXVPLR7tqh8Cy1bcpof4UaGAC9Id6M_Ao7HsNB7Tf7ZGru_WP7TsjTUP5\" alt=\"\" \/><\/figure>\r\n<p>\n\n\n\n<\/p>\r\n<p>The article above is based on a presentation by Ken Carfagno that happened live at the 2019 Maid Summit, hosted and organized by ZenMaid.<\/p>\r\n<p><strong>About the presenter<\/strong><\/p>\r\n<p>Ken Carfagnois the founder of <a href=\"https:\/\/www.smartcleaningbiz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Smart Cleaning Biz<\/strong><\/a>, a consulting company specifically designed to help you grow your Maid Service.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Prior to focusing his efforts on helping others achieve their dreams, Ken owned and operated Carfagno Cleaning Incorporated in New York, which was optimized and then sold in 2018.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>By 2016, Ken had achieved success as a cleaning service provider, maximizing his profits and minimizing his work-week: working only 2 days a week and making $52,000 per year.<\/p>\r\n<p>\n\n\n\n\n\n<\/p>\r\n<p>He now makes $100 an hour cleaning, averaging $60 -100 in recurring cleaning clients and is spending more time with his family from perfecting these 3 branding strategies.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p><em>This talk first aired at the 2019 Maid Service Success Summit.<\/em><\/p>\r\n<p><em>The Maid Summit is an annual online event that brings together the most successful leaders in the cleaning industry, like Debbie Sardone, Angela Brown, Courtney Wisely, Amy Caris, Chris Schwab and more. Get free access to masterclasses and workshops that will help you to grow, scale and automate your cleaning business so you can get more leads and create more profit. Make sure you\u2019re <a href=\"https:\/\/www.zenmaid.com\/newsletter\/\" target=\"_blank\" rel=\"noopener\">on our email list<\/a> to find out how to get free tickets to the next event.<\/em><\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Read more articles for maid service owners on ZenMaid Magazine:<\/p>\r\n<p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/optimize-your-google-business-profile-for-cleaning-company\/\">How to Optimize Your Google Business Profile for a Cleaning Company<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/the-real-mental-side-of-running-a-cleaning-business-with-kala-pomeroy\/\">The Real Mental Side of Running a Cleaning Business, with Kala Pomeroy<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/7-lessons-in-7-years-of-running-a-cleaning-business\/\">7 Lessons in 7 Years of Running a Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/cleaning-service-client-onboarding-questionnaire\/\">Your Cleaning Service Needs a Client Onboarding Questionnaire [Free Download]<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-jonathan-berger-runs-a-nyc-cleaning-empire-remotely-from-southeast-asia\/\">How Jonathan Berger Runs a NYC Cleaning Empire Remotely From Southeast Asia<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Number 1: The ideal client system You want to begin reaching out directly to your ideal client as soon as possible. Find out who they are and what they need, really create your client\u2019s persona in your mind. Consider giving your ideal cleaning client\u2019s profile: a name, a job, a family, and a salary. Are [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Ken Carfagno: 3 Ways to Build Profits in Your Cleaning Business","_seopress_titles_desc":"If you want to grow your cleaning business, use these 3 branding systems from Maid Service expert Ken Carfagno. ","_seopress_robots_index":"","footnotes":""},"categories":[23,25,9,98],"tags":[55,28],"class_list":{"0":"post-2684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-grow-your-maid-service","9":"category-marketing","10":"category-sales-marketing","11":"tag-branding","12":"tag-grow-your-maid-service"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=2684"}],"version-history":[{"count":16,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2684\/revisions"}],"predecessor-version":[{"id":13849,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2684\/revisions\/13849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/2876"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=2684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=2684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=2684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}