{"id":2166,"date":"2020-01-23T15:09:16","date_gmt":"2020-01-23T15:09:16","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=2166"},"modified":"2025-05-22T03:14:49","modified_gmt":"2025-05-22T03:14:49","slug":"case-study-lashanda-brown","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/case-study-lashanda-brown\/","title":{"rendered":"[Case Study] Stressed cleaner turned successful Maid Service owner"},"content":{"rendered":"\r\n<h2 id=\"heading-1\"><strong>From overworked single mother to cleaning business owner<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>LaShanda Brown\u2019s story is an inspiration to all of us here at ZenMaid. In this case study, we\u2019re sharing how she went from an overworked single mother of four working 90+ hours per week to a <em>calm<\/em>, cleaning business owner, working less than 40 hours \u2014 talk about a big life change!<\/p>\r\n\r\n\r\n\r\n<p>Like so many new business owners, LaShanda was caught in a vicious cycle of working <em>in her<\/em> business instead of <em>on her<\/em> business. She was wasting endless hours cleaning instead of developing the systems and processes that would set her free.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>When LaShanda reached her tipping point, she decided that enough is enough.<\/strong> LaShanda signed up to use ZenMaid, collaborated with Pam Washington to diversify her business, and worked with Sharon Tinberg to make improvements to her maid service. Here\u2019s what happened.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>The Story of LaShanda<\/strong><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"540\" height=\"960\" class=\"wp-image-5271\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/lashanda-brown.jpeg\" alt=\"Lashanda Brown\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/lashanda-brown.jpeg 540w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/lashanda-brown-169x300.jpeg 169w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/lashanda-brown-300x533.jpeg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>LaShanda Brown started <a href=\"http:\/\/www.sweepinghands.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sweeping Hands Cleaning Service<\/a> in 2008 with high hopes and aspirations. Like so many of us, she started out cleaning part-time on the side. After just 3 months, she quit her job as a nurse to focus full time on her cleaning business. She hired her first cleaner just a few months later. LaShanda was high on life, thinking that \u201clife would be easy now because I was working for myself [and had an employee].\u201d But she was dead wrong. In fact, she was about to work harder than she ever had in her life. (Sound all too familiar?)<\/p>\r\n\r\n\r\n\r\n<h3 id=\"heading-3\" class=\"wp-block-heading\"><strong>The challenges LaShanda faced<\/strong><\/h3>\r\n\r\n\r\n\r\n<p><em>\u201cI had never worked so hard for anyone before. My business grew faster than I could keep up [with]. I ran it very traditional (Flintstones), keeping appointments first in my head, then in my calendar notebook. I called and texted each client the night before to confirm appointments. I cleaned homes during the day and small offices at night.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>\u201cI worked 7 days a week, 12-15 hours per day. I had a baby in 2013 and was back at work 10 days later. <\/em><strong><em>I lost friends because I couldn\u2019t make social events. I was always working or too tired from working.<\/em><\/strong><em> I missed my kids\u2019 field trips and knew this year that I had to do things differently. I couldn\u2019t continue like this. It became unhealthy emotionally, mentally, and physically. I didn\u2019t have time for anything except work.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>To summarize LaShanda\u2019s situation:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Her business grew faster than she could control<\/li>\r\n<li>She lost friends<\/li>\r\n<li>LaShanda worked 12-15 hour days-7 days a week<\/li>\r\n<li>She returned to work 10 days after giving birth to her child (we can\u2019t even imagine!)<\/li>\r\n<li>LaShanda simply didn\u2019t have enough time in the day to do all of the things that she needed to do.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>If you resonate with LaShanda\u2019s experience, keep reading! Her story isn\u2019t simply a story \u2014 it\u2019s a lesson for everyone.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>No matter how stressed you feel right now, there is a way to overcome all of your challenges with a little bit of grit, determination, and help from other experts<\/strong>. People, especially business owners, are afraid to ask for help. Pro tip: Ask for help! Toss your fears aside and get the help you need to scale your business, reduce unnecessary stress, and rejuvenate your creativity.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"heading-4\" class=\"wp-block-heading\"><strong>Why LaShanda chose ZenMaid and other experts<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>LaShanda knew that she needed to make some changes to her maid service, which is why she posted a comment to the <a href=\"https:\/\/www.facebook.com\/groups\/zenmaidmastermind\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZenMaid Mastermind<\/a> Facebook group asking for help. Based on the feedback LaShanda received from the comments and private messages, she stepped up and took quick action. By the end of the month, she was up and running on ZenMaid\u2019s maid service management software.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><em>\u201cThe first thing I did was look for something automatic to keep up with appointments\/clients, etc. It freed up my nights and I was able to breathe. Gave me time to re-evaluate\/restructure my business. I re-signed with ZenMaid in August 2016. I had previously tried the software but didn\u2019t commit to using it and never fully made the jump. This time Amar made it easy. Making time for ZenMaid now makes time for ME later.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/groups\/zenmaidmastermind\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/FB-group-banner.png\" alt=\"Calm Cleaning Business,maid service software\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><strong>Once LaShanda freed up her nights to focus elsewhere on the business, she re-invested her time and money into improving her systems and processes by hiring some of the best experts available.<\/strong> In a social media post, LaShanda outlines how the ZenMaid software helped her businesses and cut out a lot of stress. She loves ZenMaid because it is:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Easy to use software<\/li>\r\n<li>Creates auto appointment reminders<\/li>\r\n<li>Prevents scheduling conflicts<\/li>\r\n<li>Responsive and knowledgeable<\/li>\r\n<li>Instant booking<\/li>\r\n<li>Mobile friendly<\/li>\r\n<li>Cute calendar colors<\/li>\r\n<li>Customizable<\/li>\r\n<li>Printable schedules<\/li>\r\n<li>\u00a0\u201cAllows more time for ME!!!\u201d<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>LaShanda\u2019s business improved by leaps and bounds with ZenMaid. To take her maid service to the next level, she wanted more advice from experts. That\u2019s when she reached out to Pam Washington of <a href=\"http:\/\/buildmycleaningbusiness.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Build My Cleaning Business<\/a> to help her diversify her business.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><em>\u201cI contacted Pam when I was in crisis mode. My cleaners couldn\u2019t clean, and my drivers were non-productive. My payroll was running at 91 percent. Pam helped me by putting me in a situation where I HAD to get things in order because my pride was at stake. <\/em><strong><em>I made the time to get things back in order, fired who was lacking, increased my rates, and read every post on the ZenMaid Mastermind that I could find to get things RIGHT<\/em><\/strong><em>. I paid for 3 sessions by the time we had our first session, all she could say was \u201cwow, you didn\u2019t really need me.\u201d But I did, because I wanted to go commercial! The advice she gave me helped me land my first commercial account. Because of Pam, I am confident in growing my business commercially.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>LaShanda also worked with Sharon Tinberg of <a href=\"http:\/\/successmaideasy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rags To Riches<\/a> who helped her turn her business around from the ground up.<\/p>\r\n\r\n\r\n\r\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4WQC_M--xB2N8ueIyTJzaq9TV7ovLpU1VA9ujBg-9n3VUGEmV1XkKbSUauqV1JU8JvRoZ77sYX8CbnfvOYJ9GfwuOn-KOPRSdQhUeOXuZTIuHiTcs_8KzRPuAFLjUswJSBKlG_mT\" alt=\"LaShanda with Sharon.png\" width=\"655\" height=\"836\" \/><\/p>\r\n\r\n\r\n\r\n<p><em>\u201cMost of the things she suggested I followed and had the outcome she said it would. She encouraged me to attend one of the core trainings. I finally did it 5-6 months later. I went in September 2016. I sat among cleaning service owners whose business was grossing 3 times more than mine. Sharon\u2019s training course\/book covered EVERYTHING. I was able to identify what was holding my business back. I had 70 repeat clients in September and 2 months later I was up to 101.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<h2 id=\"heading-5\" class=\"wp-block-heading\"><strong>LaShanda\u2019s results \u2014 a thriving business<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><strong>By making key changes to her strategy, she was able to cut down her weekly hours from 90+ to 40, which transformed her cleaning business (and her life).<\/strong> And she\u2019s making more money than ever before! In a few short months, LaShanda was able to use <a href=\"https:\/\/www.zenmaid.com\/?utm_source=site&amp;utm_campaign=lashanda&amp;utm_medium=link&amp;utm_term=home\" target=\"_blank\" rel=\"noreferrer noopener\">ZenMaid<\/a> to save hours of time each week, which freed her up to focus on improving her business instead of constantly putting out fires. Plus, LaShanda leveraged support and guidance from a community of like-minded entrepreneurs (<a href=\"https:\/\/www.zenmaid.com\/the-mastermind?utm_source=site&amp;utm_campaign=lashanda&amp;utm_medium=link&amp;utm_term=mastermind\" target=\"_blank\" rel=\"noreferrer noopener\">the ZenMaid Mastermind<\/a>). Finally, she could implement well-tested and proven processes by talking to industry experts and using ZenMaid to manage her business.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Fj2oDBRh90GryCN1BcIkMOK5OutvwDf0Cuye9P2Q_1FYEXJX8r1V7kcM4jyO8C19nsObaL_hzs9KyKGe4Ciz5hOXLjvlWLXd2NoI3lrbuhfT5AvyywZfEEMxwrGFSySVt3xxvWM2\" alt=\"Today is the Day.png\" width=\"412\" height=\"578\" \/><\/p>\r\n\r\n\r\n\r\n<h2 id=\"heading-6\" class=\"wp-block-heading\"><strong>ZenMaid wants every cleaning business owner to have a success story like LaShanda\u2019s<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Here at ZenMaid, we are committed to doing everything we can to ensure that maid service owners like yourself achieve the business and lifestyle of their dreams. Whether it be through our <a href=\"https:\/\/www.zenmaid.com\/?utm_source=site&amp;utm_campaign=lashanda&amp;utm_medium=link&amp;utm_term=home\" target=\"_blank\" rel=\"noreferrer noopener\">easy-to-use scheduling software<\/a>, our <a href=\"https:\/\/www.zenmaid.com\/the-mastermind\" target=\"_blank\" rel=\"noreferrer noopener\">highly active community of cleaning business owners<\/a>, or connections to industry experts (like Pam, Sharon, and many more), working with ZenMaid puts you in the best position to succeed with your maid service (and hopefully have a little fun along the way!)<\/p>\r\n\r\n\r\n\r\n<h3 id=\"heading-7\" class=\"wp-block-heading\"><strong>Check out ZenMaid<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>If you find yourself tired, stressed, or stuck in a rut (so to speak) \u2014 join our <a href=\"https:\/\/www.facebook.com\/groups\/zenmaidmastermind\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZenMaid community<\/a>! Not only do we have the software you need, but we also have amazing fellow maid service owners ready to help inspire and motivate you!<\/p>\r\n\r\n\r\n\r\n<p><strong><em>You and your maid service deserve a little peace and quiet. Try ZenMaid for <\/em><\/strong><a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>free <\/em><\/strong><\/a><strong><em>today!<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/get.zenmaid.com\/\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"Calm Cleaning Business,maid service software\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Find out how Maid Service software took LaShanda from overworked single mother of four, working 90+ hours per week in her Maid Service, to under 40.<\/p>\n","protected":false},"author":7,"featured_media":5274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"[Case Study] Stressed cleaner turned successful Maid Service owner","_seopress_titles_desc":"Like many overworked cleaners, Lashanda found herself stressed out and in need of help. So, she scaled her Maid Service with the help of ZenMaid and other experts. Read how she did it.\r\n","_seopress_robots_index":"","footnotes":""},"categories":[64,25,24],"tags":[33,55,83,57,38,36,51,32,58],"class_list":{"0":"post-2166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-study","8":"category-grow-your-maid-service","9":"category-software","10":"tag-automation","11":"tag-branding","12":"tag-case-study","13":"tag-grow-your-business","14":"tag-hiring","15":"tag-maid-service-software","16":"tag-marketing","17":"tag-processes","18":"tag-training"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=2166"}],"version-history":[{"count":5,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2166\/revisions"}],"predecessor-version":[{"id":8304,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2166\/revisions\/8304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/5274"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=2166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=2166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=2166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}