{"id":2021,"date":"2020-01-23T10:23:52","date_gmt":"2020-01-23T10:23:52","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=2021"},"modified":"2025-04-04T02:38:33","modified_gmt":"2025-04-04T02:38:33","slug":"michelle-allegrezza","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/michelle-allegrezza\/","title":{"rendered":"How Michelle Allegrezza Built Sparkling Homes into a 7-Figure Cleaning Business with ZenMaid"},"content":{"rendered":"    <div class=\"zm-post-first-section mb-24\">\n        <div class=\"first-section-img-wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/images\/first-section-img.png\" alt=\"first-section-img\" width=\"40px\">\n        <\/div>\n        <h3 class=\"zm-post-first-section-title mb-10 w-80 w-md-100\">Brought to you by expert maid service owners<\/h3>\n        <div class=\"zm-post-first-section-text-wrapper fs-16 mb-10\">\n            <div>\n                <i class=\"ph-bold ph-check text-primary\"><\/i>\n            <\/div>\n            <div>\n                <div class=\"zm-post-first-section-text\">\n                    <strong>\n                        Tips and advice shared here, have helped us grow our own maid services.\n                    <\/strong>\n                    With eight current and former cleaning business owners in our team, including our CEO and founder Amar, we know the maid service industry inside and out.\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"zm-post-first-section-text-wrapper fs-16 mb-10\">\n            <div>\n                <i class=\"ph-bold ph-check text-primary\"><\/i>\n            <\/div>\n            <div>\n                <div class=\"zm-post-first-section-text\">\n                    <strong>\n                        We partner with amazing leaders in the cleaning industry like Debbie Sardone,\n                    <\/strong>\n                    Angela Brown, Courtney Wisely and Chris Scwap and more, to provide you with the latest industry insights.\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"zm-post-first-section-text-wrapper fs-16 mb-10\">\n            <div>\n                <i class=\"ph-bold ph-check text-primary\"><\/i>\n            <\/div>\n            <div>\n                <div class=\"zm-post-first-section-text\">\n                    <strong>\n                        We\u2019ve built the easiest-to-use scheduling software, built specifically for maid service owners!\n                    <\/strong>\n                    <a class=\"text-primary2 text-decoration-underline\" href=\"https:\/\/zenmaid.com\/\" target=\"_blank\">Check out ZenMaid<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n\n<p id=\"learn-how-michelle-allegrezza-is-successfully-growing-her-business-by-combining-our-scheduling-software-with-inova-local-s-virtual-assistant-service-\">When Michelle Allegrezza started Sparkling Homes, she <em>never<\/em> imagined how quickly her small cleaning operation would transform into what it is today. What began as a modest solo venture has now blossomed into a thriving million-dollar business with 11 cleaning technicians and 3 dedicated assistants.<\/p>\n\n\n\n<p>But Michelle&#8217;s impressive growth didn&#8217;t happen by accident. Her cleaning business success story highlights how the right systems, tools, and a healthy dose of determination can overcome the obstacles that keep so many cleaning business owners trapped in the daily grind that comes with &#8216;doing it all.&#8217;<\/p>\n\n\n\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\">When Your Body Says &#8220;No More&#8221;<\/h2>\n\n\n\n<p>Like a lot of us, Michelle started as a solo cleaner\u2014handling everything from scrubbing toilets to scheduling and rearranging appointments. But there&#8217;s only so long your knees and back can handle that kind of work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&#8220;After acting as a solo cleaner for a long time, I knew my body couldn&#8217;t take it anymore,&#8221; Michelle recalls.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>She faced a crossroads familiar to many of you reading this: keep wearing down your body while limiting your business growth, or find a smarter way to operate. For Michelle, the decision was clear\u2014it was time to build systems that would allow her to step back from the physical labor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\">The Breaking Point: When Google Calendar No Longer Cuts It<\/h2>\n\n\n\n<p>Even though it&#8217;s what she wanted, Michelle&#8217;s fast growth created a whole new headache. Her makeshift scheduling system (you know the one: sticky notes everywhere and Google Calendar overload) just couldn&#8217;t keep up with her expanding client base.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&#8220;I was losing appointments and spending hours just trying to maintain our schedule,&#8221; she explains. &#8220;There was no room to think about growth when I was constantly playing catch-up.&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This scheduling chaos is something we see all the time. When your calendar system fails, it doesn&#8217;t just waste time\u2014it actively blocks your growth like a stubborn bathtub clog.<\/p>\n\n\n\n<p>After asking around and connecting with other cleaning business owners, Michelle discovered <a href=\"https:\/\/get.zenmaid.com\/\">ZenMaid<\/a> at a Speed Cleaning conference. Finally, scheduling software that<em> actually<\/em> understood what running a cleaning business is like!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/65.png\" alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" class=\"wp-image-14987\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/65.png 1200w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/65-300x157.png 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/65-1024x536.png 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/65-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\">She Found Something Unexpected in the Software<\/h2>\n\n\n\n<p>What surprised Michelle most wasn&#8217;t just ZenMaid&#8217;s effortless <a href=\"https:\/\/get.zenmaid.com\/cleaning-service-scheduling-software\">cleaning service scheduling software<\/a>, but the community that came with it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&#8220;I knew that if I ever needed help with anything, the ZenMaid team would hold my hand. I wasn&#8217;t wrong\u2014they&#8217;ve built more than just scheduling software, they&#8217;ve built a family.&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This support proved crucial as her business took off, growing to 42 recurring clients in just her first year, (which isn&#8217;t too uncommon when owners <a href=\"https:\/\/www.zenmaid.com\/magazine\/how-to-transition-from-paper-scheduling-to-software\/\">switch to ZenMaid<\/a>).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\">It Was Time to Hire More Help<\/h2>\n\n\n\n<p>Michelle&#8217;s success with ZenMaid created a new challenge: <strong>managing all that growth.<\/strong> While the software streamlined her scheduling, the increased client load meant more admin work piling up.<\/p>\n\n\n\n<p>A family medical emergency became the wake-up call she needed. &#8220;My mom was in the hospital, and I hated having to figure out if I could see my mom without losing clients.&#8221;<\/p>\n\n\n\n<p>This personal crisis pushed Michelle to explore virtual assistant services with <a href=\"https:\/\/inovalocal.com\/\">InoVA Local<\/a> and <a href=\"https:\/\/taskawayva.com\/testimonials\/\">Task Away VA.<\/a> Like a lot of cleaning business owners, she initially struggled with letting go of control. But then&#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&#8220;It was way easier than I expected,&#8221; she admits. &#8220;I was the one making it difficult because every owner feels their business is unique, but in reality, we all face the same challenges.&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/Image-from-iOS-4-scaled.jpg\" alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" class=\"wp-image-14999\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/Image-from-iOS-4-scaled.jpg 2560w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/Image-from-iOS-4-300x225.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/Image-from-iOS-4-1024x768.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/Image-from-iOS-4-768x576.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/Image-from-iOS-4-1536x1152.jpg 1536w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/Image-from-iOS-4-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Here&#8217;s Michelle Allegrezza with Maria Dorian, the Founder of TaskAway VA.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\">The Million-Dollar Milestone<\/h2>\n\n\n\n<p>Fast forward to today, and Michelle&#8217;s business has hit that impressive million-dollar revenue mark. Her team has grown to 11 cleaning technicians and 3 assistants, with remarkable staff retention.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&#8220;Our team truly is family,&#8221; Michelle shares proudly. &#8220;Everyone has been with us for a minimum of 8 months, with the majority hitting 2, 3, and 4-year anniversaries.&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This stability proved invaluable when Michelle needed to step away from the business for three surgeries last year, while also planning her wedding. Despite these personal challenges, the business didn&#8217;t just survive\u2014it <strong>thrived.<\/strong><\/p>\n\n\n\n<p>&#8220;We have been smooth sailing for a while now,&#8221; she notes, quickly adding a &#8220;knock on wood!&#8221; (We cleaning folks know better than to tempt fate! \ud83d\ude09)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"heading-6\" class=\"wp-block-heading\">The ROI of Investing in Your Cleaning Business<\/h2>\n\n\n\n<p>Michelle initially hesitated to invest in business tools and services&#8230; sound familiar??<\/p>\n\n\n\n<p><strong>&#8220;It felt like a pretty expensive initial fee,&#8221; she acknowledges. &#8220;But I was looking at it as an investment and asset.&#8221;<\/strong><\/p>\n\n\n\n<p>That investment has paid off BIG TIME. By comparing notes with other successful owners like Courtney Wisely, Michelle realized she was right on track with industry leaders.<\/p>\n\n\n\n<p><strong>&#8220;I could not have grown so much without these systems in place,&#8221; she reflects. &#8220;Before ZenMaid it was a lot of time spent on scheduling with a paper planner, and before hiring virtual assistants, I had to do EVERYTHING!&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/66.png\" alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" class=\"wp-image-14986\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/66.png 1200w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/66-300x157.png 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/66-1024x536.png 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/66-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"heading-7\" class=\"wp-block-heading\">5 Parting Lessons from Michelle<\/h2>\n\n\n\n<p>Clearly, Michelle has learned a lot in her journey from solo cleaner to million-dollar business owner. Here are the five parting lessons we learned from our interview with Michelle that every cleaning service needs to hear:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Recognize your physical limitations<\/strong>. Cleaning is hard work. Your body has an expiration date for heavy cleaning. Building systems allows you to grow beyond what your back and knees can handle.<br><\/li>\n\n\n\n<li><strong>Invest in specialized tools<\/strong>. Generic business software just doesn&#8217;t cut it, and you end up paying for features you don&#8217;t actually need. Industry-specific tools like ZenMaid address the unique challenges of running a cleaning business.<br><\/li>\n\n\n\n<li><strong>Learn to delegate<\/strong>. Growth requires letting go. No, really\u2014you <em>can&#8217;t<\/em> do it all forever. We promise it&#8217;s worth it. <br><\/li>\n\n\n\n<li><strong>Build for personal freedom<\/strong>. The right systems allow you to step away when life happens (and trust us, it will happen).<br><\/li>\n\n\n\n<li><strong>Join a supportive community<\/strong>. Connect with other owners who understand exactly what you&#8217;re dealing with. It makes the journey 1000% times easier. <\/li>\n<\/ol>\n\n\n\n<p id=\"learn-how-michelle-allegrezza-is-successfully-growing-her-business-by-combining-our-scheduling-software-with-inova-local-s-virtual-assistant-service-\">Today, <strong>Michelle <a href=\"https:\/\/get.zenmaid.com\/love\">actively recommends ZenMaid<\/a><\/strong> to other cleaning business owners in Facebook groups, though she jokingly adds, &#8220;I don&#8217;t think I would recommend you to cleaning services locally though, because I want the edge in my community!&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" decoding=\"async\" width=\"950\" height=\"720\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/zm-team-photo-1.png\" alt=\"Five figures with a brilliant combination of ZenMaid and InoVA Local\" class=\"wp-image-14995\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/zm-team-photo-1.png 950w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/zm-team-photo-1-300x227.png 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2020\/01\/zm-team-photo-1-768x582.png 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">Here&#8217;s the ZenMaid team having a sushi dinner in Las Vegas, 2019. Pictured (left to right): Natalie Salcedo, Courtney Wisely, Michelle Allegrezza, ZenMaid CTO Alex, Arun Dhevabakhtuni, Fran Cresswell-Ghose, Amar Ghose, and Chris King.<\/figcaption><\/figure>\n\n\n    <div class=\"zm-quick-tip d-flex flex-column flex-md-row mb-24 mt-24\">\n        <div class=\"zm-quick-tip-content-wrapper\">\n            <h4 class=\"zm-quick-tip-title mb-12 text-dark2\">QUICK TIP FROM THE AUTHOR<\/h4>\n            <div class=\"zm-quick-tip-image d-block d-md-none\">\n                <img decoding=\"async\" width=\"200px\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/cta_images\/zm_trial_cta.png\" alt=\"quick-tip-image\">\n            <\/div>\n            <h5 class=\"zm-quick-tip-sub-title mb-12\">Simplify and enjoy your scheduling with a scheduling software made for maid services<\/h5>\n            <div>\n                <ul>\n                    <li>Have a beautiful calendar that's full but never stressful.<\/li>\n                    <li>Make your cleaners happy and provide all the information they need at their fingertips.<\/li>\n                    <li>Convert more website visitors into leads and get new cleanings in your inbox with high-converting booking forms.<\/li>\n                    <li>Become part of a community of 8000+ cheering maid service owners just like you.<\/li>\n                <\/ul>\n                <p>Start your FREE ZenMaid trial today and discover the freedom and clarity that ZenMaid can bring to your maid service! <a target=\"_blank\" href=\"https:\/\/app.zenmaid.com\/sign-up\">Start your FREE trial today<\/a><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"zm-quick-tip-image d-none d-md-block\">\n            <img decoding=\"async\" width=\"200px\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/themes\/zm-theme\/assets\/cta_images\/zm_trial_cta.png\" alt=\"quick-tip-image\">\n        <\/div>\n    <\/div>\n\n\n\n\n<h3 id=\"heading-8\" class=\"wp-block-heading\" id=\"want-to-learn-more\"><\/h3>\n\n\n\n<p>If you want to know how delegating work to a virtual assistant really works, check out InoVA Local at&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/inovalocal.com\/\" target=\"_blank\"><strong>inovalocal.com<\/strong><\/a><\/p>\n\n\n\n<p>For more great articles, tips and advice from cleaning industry experts, check out these on ZenMaid Magazine:<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/quick-guide-faqs-for-marketing-a-cleaning-business\/\">Quick Guide: FAQs for Marketing a Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/the-books-that-changed-how-i-run-my-cleaning-business\/\">The Books That Changed How I Run My Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/cost-to-start-a-cleaning-business\/\">How Much Does It Really Cost to Start a Cleaning Business?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-to-market-a-cleaning-business\/\">How to Market a Cleaning Business: 10 Strategies that Actually Work<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-natalies-15-clean-built-a-15-year-business\/\">How Natalie&#8217;s $15 Clean Built a 15-Year Business<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Find out how this maid service owner went from new to $10K months in a year! <\/p>\n","protected":false},"author":7,"featured_media":14980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Grow your maid service business to $10K month like this owner did. Find out how with ZenMaid and InoVa Local.","_seopress_robots_index":"","footnotes":""},"categories":[64,25],"tags":[33,55,83,57,38,36,51,32,58],"class_list":{"0":"post-2021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-study","8":"category-grow-your-maid-service","9":"tag-automation","10":"tag-branding","11":"tag-case-study","12":"tag-grow-your-business","13":"tag-hiring","14":"tag-maid-service-software","15":"tag-marketing","16":"tag-processes","17":"tag-training"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=2021"}],"version-history":[{"count":13,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2021\/revisions"}],"predecessor-version":[{"id":15001,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/2021\/revisions\/15001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/14980"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=2021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=2021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=2021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}