{"id":1323,"date":"2020-01-21T11:06:13","date_gmt":"2020-01-21T11:06:13","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=1323"},"modified":"2025-05-22T03:16:21","modified_gmt":"2025-05-22T03:16:21","slug":"carrie-knight-clients","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/carrie-knight-clients\/","title":{"rendered":"Carrie Knight Tells You How to Get 12 New Bi-Weekly Cleaning Clients"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Grow My Cleaning Business: Stop discounting your prices! (with Carrie Knight)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/45nNbGcKxo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\" id=\"carrie-shared-with-us-the-strategy-for-gaining-more-than-12-new-bi-weekly-customers-a-month-\">Carrie shared with us the strategy for gaining more than 12 new bi-weekly customers a month.<\/h2>\n\n\n\n<p>First, decide on your ideal customer. Think about it for a moment: who is your perfect customer? Who is your dream customer?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/qMytkH4UWGXisXZw49174_WzpXmhGJS_X88IR8V2Tkbuf2dyjrM8gG1CaO2EiTUDgwMl3uLdgiDDX_qtZniDO_S-iNgX9h0AguVLJtPV5q1KPwD5rikHEefz2jvxeng5tDBPgoQr\" alt=\"maid service steps to create offer\"\/><\/figure>\n\n\n\n<p>Okay, do you have an idea?<\/p>\n\n\n\n<p>Now, you\u2019re going to create that person an offer. One made just for them.<\/p>\n\n\n\n<p>Use these steps to develop your own super special offer for&nbsp;<a href=\"https:\/\/askahousecleaner.com\/target-your-market\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>your cleaning company\u2019s target client<\/strong><\/a>:<\/p>\n\n\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\" id=\"step-1-make-the-offer-relevant-to-your-cleaning-client-s-needs\">Step 1. Make the offer relevant to your cleaning client\u2019s needs<\/h2>\n\n\n\n<p>Basically, you want to be providing a product or service that has to do with cleaning!<\/p>\n\n\n\n<p>Your potential cleaning clients are looking for your company in order to have their home cleaned, so what you\u2019re offering to them should be along those lines.<\/p>\n\n\n\n<p>Choose from: free carpet cleaning, free microwave cleaning, free window cleaning, or others that you know your client will appreciate.<\/p>\n\n\n\n<p>Or maybe you\u2019ve got a bunch of random cleaning products like sponges and rubber gloves hanging around from overstocking.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/D1AzUN4wxExUhSqC_19LTcIC5ws2kUb9NBOmBXDeA-guM0HDTUH14OzXS1wcsVsNDkyXaqFRBqdrBEeTam0cfILGk6Ra2ZJJUC8NtZNX5Pbcbb7hJNt2-NDcr4d3bojgPxQd6z_i\" alt=\"maid service steps to create offer\"\/><\/figure>\n\n\n\n<p>These sorts of items are also a great option to use as a perk for signing up with your cleaning business.<\/p>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\" id=\"step-2-your-gift-should-be-valuable-with-a-low-cost-to-your-maid-service\">Step 2. Your gift should be valuable, with a low cost to your maid service<\/h2>\n\n\n\n<p>Creating a special offer doesn\u2019t mean you have to set your wallet on fire.<\/p>\n\n\n\n<p>You should provide a service or product that is of little cost to your home cleaning company.<\/p>\n\n\n\n<p>This might be different depending on who you are and what supplies your cleaning business has on hand.<\/p>\n\n\n\n<p>Some maid service owners might have all of their own equipment for things like carpet cleaning or steaming laundry.<\/p>\n\n\n\n<p>Others might prefer you do something, like an oven cleaning or a refrigerator cleaning, with&nbsp;<a href=\"http:\/\/www.oprah.com\/home\/eco-friendly-cleaning-products-clean-without-chemicals\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>an eco-friendly product<\/strong><\/a>&nbsp;they love.<\/p>\n\n\n\n<p>Whatever you choose, make sure it increases the value of the overall home cleaning service that you\u2019re providing.<\/p>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\" id=\"step-3-be-sure-your-signup-sweetener-is-easy-to-receive\">Step 3. Be sure your signup sweetener is easy to receive<\/h2>\n\n\n\n<p>No one wants to work hard for a free offer. It is supposed to be a gift, after all.<\/p>\n\n\n\n<p>Make the offer simple for the potential cleaning client to obtain. Ain\u2019t nobody tryin\u2019 to jump through a bunch of hoops to get your deal.<\/p>\n\n\n\n<p>If they receive your offer via email, make it easy for your cleaning client by providing an attractive button to click and schedule with you.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zhkPzJ_m-uFmW6REfgaL2LVHxcQo7O1X4r6DeOgYUu8r1KXeYIX93_DzhOdIEX1WBiTKJ7G1dEohCur9zf9TmBomHk0UNUFYdRtWZ5r3g1UARX4uv9_cuTqomC9ByHD4kw7bMb5_\" alt=\"maid service steps to create offer\"\/><\/figure>\n\n\n\n<p>In fact, if you have an offer anywhere online, make sure it is straightforward to sign up for a cleaning.<\/p>\n\n\n\n<p>However, if you are using advertising like billboard or print marketing, you want to provide an obvious direct contact to your maid service.<\/p>\n\n\n\n<p>There are&nbsp;<a href=\"https:\/\/www.zenmaid.com\/magazine\/25-ways-to-market-your-cleaning-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>a bunch of ways<\/strong><\/a>&nbsp;you can market your maid service, just insert the offer, follow-through, and watch the clients come to you!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/groups\/zenmaidmastermind\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/FB-group-banner.png\" alt=\"maid service steps to create offer\"\/><\/a><\/figure>\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\" id=\"step-4-make-your-offer-the-best-by-making-it-irresistible-\">Step 4. Make your offer the best by making it irresistible!<\/h2>\n\n\n\n<p>The key to providing a perfect proposition is to&nbsp;<a href=\"https:\/\/mirasee.com\/blog\/irresistible-offer\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>make it impossible to ignore.<\/strong><\/a><\/p>\n\n\n\n<p>Achieve this with 2 things: urgency and limit.<\/p>\n\n\n\n<p>Create urgency in your offer by setting an expiration date. It could be today, tomorrow, 1 week, or one month &#8211; as long as it is only for a time period that ends soon.<\/p>\n\n\n\n<p>Develop further irresistibility by making your gift limited. You could say, \u201cThe first 10 people who respond to this post get an\u2026\u201d or \u201cThis special offer will be available to the first 5 people to call in.\u201d<\/p>\n\n\n\n<p>Just provide your cleaning clients with something that feels singular to their particular needs.<\/p>\n\n\n\n<p>They will appreciate a maid service who goes out of their way to supply the best cleaning package perks around town.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/k9eVlorhsRu1LvVbf2PquXSaKKdoL8zsOslz9p2L4pO0O086oZ8Zck02xVbCNhR5o97J1hntPwmiXW9QWuvAXCWGkpWskFnm5y8NtXrfXcz9quFbMsTD_TJ1bVHcgjP4GSpMTokI\" alt=\"maid service steps to create offer\"\/><\/figure>\n\n\n\n<p>This article was constructed from the information shared in a talk by Carrie Knight at the 2019 Maid Summit.<\/p>\n\n\n\n<p><strong>About the presenter<\/strong><\/p>\r\n<p>Carrie Knight owns\u00a0<a href=\"https:\/\/www.maidbrigade.com\/fl\/tampa\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>a successful maid service<\/strong><\/a>\u00a0in Tampa, Florida and is known as\u00a0<strong><a href=\"https:\/\/www.cleaningbossuniversity.com\/cbu_opt_in\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Cleaning Boss<\/a><\/strong> within the community.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>We learned a lot from Carrie in her presentation: she had trouble with employees, went through economy plans and went flat broke..<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>However, the number one thing we learned is that she is a survivor and someone to listen to when it comes to making positive changes in your cleaning business.<\/p>\n\n\n\n<p>You and your maid service deserve a little peace and quiet. Sign up for your free trial today at&nbsp;<a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>ZenMaid.com<\/strong><\/a>&nbsp;and discover the freedom and clarity that ZenMaid can bring to your maid service!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\" alt=\"maid service steps to create offer\"\/><\/a><\/figure>\n\n\n\n<p>Here&#8217;s what else you can find on ZenMaid Magazine:<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/quick-guide-faqs-for-marketing-a-cleaning-business\/\">Quick Guide: FAQs for Marketing a Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/the-books-that-changed-how-i-run-my-cleaning-business\/\">The Books That Changed How I Run My Cleaning Business<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/cost-to-start-a-cleaning-business\/\">How Much Does It Really Cost to Start a Cleaning Business?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-to-market-a-cleaning-business\/\">How to Market a Cleaning Business: 10 Strategies that Actually Work<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.zenmaid.com\/magazine\/how-natalies-15-clean-built-a-15-year-business\/\">How Natalie&#8217;s $15 Clean Built a 15-Year Business<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Carrie Knight, Founder of The Cleaning Boss explains the 4 steps to creating a captivating offer in your cleaning business. <\/p>\n","protected":false},"author":7,"featured_media":1330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Carrie Knight Explains How to Get New Clients %%sep%% %%sitetitle%%","_seopress_titles_desc":"Expand Your Maid Service Without Cutting Prices! Carrie Knight, Founder of The Cleaning Boss Explains. Find out how on ZenMaid Magazine.","_seopress_robots_index":"","footnotes":""},"categories":[23,25,9,2,100],"tags":[30,28],"class_list":{"0":"post-1323","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-grow-your-maid-service","9":"category-marketing","10":"category-sales","11":"category-start-here","12":"tag-cleaning-business-growth","13":"tag-grow-your-maid-service"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/1323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=1323"}],"version-history":[{"count":26,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/1323\/revisions"}],"predecessor-version":[{"id":11753,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/1323\/revisions\/11753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=1323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=1323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=1323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}