{"id":12030,"date":"2024-02-28T16:54:44","date_gmt":"2024-02-28T16:54:44","guid":{"rendered":"https:\/\/www.zenmaid.com\/magazine\/?p=12030"},"modified":"2025-09-25T06:04:19","modified_gmt":"2025-09-25T06:04:19","slug":"washe-cleaning-zenmaid-success-story","status":"publish","type":"post","link":"https:\/\/www.zenmaid.com\/magazine\/washe-cleaning-zenmaid-success-story\/","title":{"rendered":"(Case Study) Washe Cleaning&#8217;s Formula for a Million Dollar Maid Service"},"content":{"rendered":"\n<p>The way we see it, there are two ways to start a cleaning business:<\/p>\n\n\n\n<p><strong>Option #1: <\/strong>Figure everything out as you go, make mistakes, think about quitting, re-assess, and then set up automated systems.<\/p>\n\n\n\n<p><strong>Option #2: <\/strong>Start with the right systems from day one and scale.<\/p>\n\n\n\n<p>Dayane and her team at<a href=\"https:\/\/www.washecleaning.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Washe Cleaning<\/a> opted for option #2.<\/p>\n\n\n\n<p><em>Throughout this article, you\u2019ll see little microphones: \ud83c\udf99\ufe0fThese indicate direct quotes from our interview with Dayane of Washe Cleaning.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-1024x682.jpg\" alt=\"\" class=\"wp-image-12038\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-1024x682.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-300x200.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-768x512.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-1536x1023.jpg 1536w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-1280x853.jpg 1280w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"heading-1\" class=\"wp-block-heading\"><strong>Unicorns in the cleaning industry<\/strong><\/h2>\n\n\n\n<p>The Washe Cleaning team is made up of three partners: Dayane (CMO), Juliana (CEO), and Mara (CFO). Before going into business together, they each ran independent cleaning services. But they knew they\u2019d be better together, so they combined their client lists, connections, and expertise to build what is now a 20-cleaner team who, in the last year alone, took on over 6,000 residential jobs.<\/p>\n\n\n\n<p>Washe Cleaning\u2019s revenue projections for the next year are impressive, but they caught our attention for another reason: <strong>they have a 100% employee retention rate <\/strong>and a waiting list of cleaners who WANT to work with them \u2014 <em>how\u2019s that for a positive work environment?<\/em> Hiring, training, and retaining cleaners are of the most expensive challenges of running a maid service.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s talk numbers for a second: Onboarding a new cleaner in the United States can cost anywhere from $870 to $2,050, and that&#8217;s just the start. Lose that cleaner, and the ripple effects \u2014 from lost bookings to shaky client trust \u2014 can skyrocket costs to a staggering $37,500 to $60,000. And that\u2019s just from losing one cleaner. Ouch.<\/p>\n\n\n\n<h2 id=\"heading-2\" class=\"wp-block-heading\"><strong>Starting off (almost) right<\/strong><\/h2>\n\n\n\n<p>Do insanely high employee retention rates just happen? No. In most cases, they\u2019re a direct result of streamlined communication and automated scheduling systems.&nbsp;<\/p>\n\n\n\n<p>The Washe Cleaning team knew they wanted to build the \u2018right\u2019 way. (Remember, they\u2019re option #2 people.) So, starting on day one, they had the following things in place:<\/p>\n\n\n\n<p>\u2705 Personal cleaning experience<\/p>\n\n\n\n<p>\u2705 A team of cleaners ready to work<\/p>\n\n\n\n<p>\u2705 Professional in-house marketing experience<\/p>\n\n\n\n<p>\u2705 A full calendar of clients<\/p>\n\n\n\n<p>\u274c A scheduling system that involved five paper calendars.<\/p>\n\n\n\n<p><em>Yeah, you read that right. Five paper calendars.<\/em><\/p>\n\n\n\n<h2 id=\"heading-3\" class=\"wp-block-heading\"><strong>Researching software options<\/strong><\/h2>\n\n\n\n<p>Luckily, Dayane and her team spent some time researching the top options for cleaning business scheduling apps.<\/p>\n\n\n\n<p>The most popular option in the industry offered scheduling, but it wasn\u2019t designed to grow <em>with<\/em> them, and it wasn\u2019t made <em>for<\/em> cleaning businesses. So that was an easy pass.<\/p>\n\n\n\n<p>They also looked at the options designed for maid services, but most of them weren\u2019t intuitive and didn\u2019t have the easy-to-read calendar interface they were looking for.&nbsp;<\/p>\n\n\n\n<p>The one exception was <a href=\"https:\/\/get.zenmaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZenMaid<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Success Story: Washe Cleaning does everything in ZenMaid\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Cr35pFG00j0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\ud83e\uddd8\u200d\u2642\ufe0f ZenMaid is the all-in-one maid service management software, designed to automate, simplify, and grow maid services. Loved by over 3,000 maid service owners, it\u2019s known for being the easiest-to-use software on the market.<\/p>\n\n\n\n<p>And the deciding factor for the Washe Cleaning team? The kind of calendar interface that cleaning business owners thought they could only dream about.<\/p>\n\n\n\n<p><strong>Go ahead, take a look \ud83d\udc40<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Mqx93oBQ-apbETGXnlC7RfcilwM2r8QBdGfD2e_4QEmff_khxpaN79zQc-8WhzaR_rG6NkaVzgKc2mhAAURGxJZNC_qBHdh1S_--2vT9Mmb-SUjxMomjMPXeHKX7ljyJD3Rhg632CjWTJEHiC8zUKKo\" alt=\"\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\ud83c\udf99\ufe0f&#8221;The calendar view was the selling point for ZenMaid,&#8221; Dayane recalls. &#8220;We wanted something that would be specific for the cleaning business.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"heading-4\" class=\"wp-block-heading\"><strong>The alternative reality: What if?<\/strong><\/h2>\n\n\n\n<p>Dayane and her team are starting their third year in business together, expecting at least 1M dollars in revenue. We could wrap up the story right here with that happy ending.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\ud83c\udf99\ufe0f &#8220;In 2021, our first year when we implemented ZenMaid, our revenue was a bit over $165k. Now our projection is to close 2024 at $1 million.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>But let&#8217;s pause for a moment and imagine a world where Washe Cleaning decided to &#8220;figure things out&#8221; as they grew, a path many cleaning businesses unwittingly take.&nbsp;<\/p>\n\n\n\n<p>Picture the chaos of scaling with paper calendars, the juggling act of managing a growing team, and the inevitable communication breakdowns. Unhappy cleaners, lost clients, scheduling nightmares, and the daunting task of reassessing and organizing a now larger, more complex operation.<\/p>\n\n\n\n<h2 id=\"heading-5\" class=\"wp-block-heading\"><strong>Building a foundation for growth<\/strong><\/h2>\n\n\n\n<p>By choosing ZenMaid from the start, Washe Cleaning sidestepped the chaos and likely saved <em>thousands<\/em> (and thousands) of dollars from turnover and missed appointments. They built their operations on a solid foundation, enabling them to focus on what they do best: delivering top-notch cleaning services.&nbsp;<\/p>\n\n\n\n<p>The easy-to-use, intuitive scheduling system ZenMaid offers means they can scale their operations without the growing pains typical of the cleaning industry.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\ud83c\udf99\ufe0f Dayane reflects, &#8220;I don\u2019t think we would\u2019ve been able to grow like we have without ZenMaid&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"heading-6\" class=\"wp-block-heading\"><strong>It&#8217;s never too early to automate<\/strong><\/h2>\n\n\n\n<p>For cleaning business owners who are struggling to decide when to integrate an intuitive scheduling system, let Washe Cleaning&#8217;s example be your guide.<\/p>\n\n\n\n<p>Washe Cleaning&#8217;s success is not just in its impressive revenue growth or exceptional employee retention rate. It&#8217;s in their strategic choice to build their cleaning business on the right systems from day one.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-1024x682.jpg\" alt=\"\" class=\"wp-image-12039\" srcset=\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-1024x682.jpg 1024w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-300x200.jpg 300w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-768x512.jpg 768w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-1536x1024.jpg 1536w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-2048x1365.jpg 2048w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-1920x1280.jpg 1920w, https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2024\/02\/image_123650291-3-1280x853.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Save yourself thousands of dollars and build your maid service with ZenMaid.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way we see it, there are two ways to start a cleaning business: Option #1: Figure everything out as you go, make mistakes, think about quitting, re-assess, and then set up automated systems. Option #2: Start with the right systems from day one and scale. Dayane and her team at Washe Cleaning opted for [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12037,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"64","_seopress_titles_title":"","_seopress_titles_desc":"WasheClean built their cleaning business with ZenMaid, from day 1. Now, they\u2019re expecting it hit 1M in revenue in less than three years. Read how they did it in this case study.","_seopress_robots_index":"","footnotes":""},"categories":[64,24],"tags":[83,65,36,196],"class_list":{"0":"post-12030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-study","8":"category-software","9":"tag-case-study","10":"tag-maid-service-case-study","11":"tag-maid-service-software","12":"tag-zenmaid"},"_links":{"self":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/12030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/comments?post=12030"}],"version-history":[{"count":29,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/12030\/revisions"}],"predecessor-version":[{"id":15983,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/posts\/12030\/revisions\/15983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media\/12037"}],"wp:attachment":[{"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/media?parent=12030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/categories?post=12030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenmaid.com\/magazine\/wp-json\/wp\/v2\/tags?post=12030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}