In the Spring of 2020, COVID-19 forced her to shut down for two and a half months, a period she calls her breakthrough. She used the time to switch up her systems and implement changes that allowed her to reach her goal of running a debt-free business. She\u2019s now operating with a 20% profit. <\/span><\/p>\n\n\n\n For Michelle, being debt-free means that she doesn\u2019t have to worry about payroll, and ultimately, her employees and clients are happy. Want to learn how she did it? Read on to learn about the areas of her business where she placed her focus and the key performance indicators (KPIs) she tracked. <\/span><\/p>\n\n\n\n\n\n\n First, let’s make sure we cover the basics. <\/span><\/p>\n\n\n\n What are KPIs? <\/b>KPIs, or key performance indicators, are specific metrics used to measure the performance of your cleaning business. These indicators are quantifiable and can be tracked over time to provide insights into how well a business or individual is performing. KPIs are often used as a way to monitor progress, identify areas of improvement, and make data-driven decisions.<\/span><\/p>\n\n\n\n Are KPIs important in the early stages of business?<\/b> Well, think of it like getting directions to a destination \u2014 you need to know your starting point before you can figure out how to get where you want to go. KPIs, especially in the early stages of business, help you understand where your business currently stands, so you can map out a plan to reach your goals. <\/span><\/p>\n\n\n\n So what should you be tracking?<\/b> Anything that you want to increase the value on, whether it’s sales, client satisfaction, or team satisfaction. If you’re spending money on something, you should be tracking it. And, of course, it’s important to track what your clients and team think of your business, so you can make improvements where necessary.<\/span><\/p>\n\n\n\n Before you start tracking KPIs, you’ll need to set up a tracking system that you can follow through with. In this section, we’ll walk you through the steps of choosing a tool, determining your metrics, setting up your dashboard, inputting your data, analyzing your results, and sharing your data with your team.<\/span><\/p>\n\n\n\n There\u2019s no one-size-fits-all answer when it comes to tracking your maid service\u2019s KPIs. You can use whatever tool works best for you and your team. Some people prefer spreadsheets, but Michelle prefers project management tools like ClickUp or ZenMaid. Both have free versions available, and she highly recommends using them together for maximum efficiency. <\/span><\/p>\n\n\n\n Once you have your tool in place, it’s time to determine which metrics you want to track. This will vary depending on your business goals. For example, if your goal is to increase revenue, you might track the number of new clients you acquire, the amount of revenue generated per client, or the percentage of repeat business. We\u2019ll share the metrics Michelle recommends in the next section \u2014 stay tuned.<\/span><\/p>\n\n\n\n Most tracking tools will allow you to set up a dashboard to see all your KPIs in one place. Take advantage of this feature and customize your dashboard to show the most important metrics to your business.<\/span><\/p>\n\n\n\n Once your tool is set up and your metrics are identified, it’s time to start inputting your data. This can be done manually or automatically, depending on the tool you’re using. For example, ZenMaid can automatically track metrics like the number of clients and revenue generated, while ClickUp may require manual input for certain metrics.<\/span><\/p>\n\n\n\n When you start and have data coming in, it’s time to analyze it and use it to make informed decisions about your business. Look for trends and patterns in your data, and use that information to make changes to your business strategy if necessary.<\/span><\/p>\n\n\n\n If you have a team, sharing your KPI data with them is important. This will help everyone stay on the same page and work towards common goals. Many tracking tools allow you to share your data with specific team members or groups.<\/span><\/p>\n\n\n\n Now that you know how to start tracking KPIs, how do you know which metrics to focus on? Michelle found success by focusing on these three areas in her maid service:<\/span><\/p>\n\n\n\n Michelle enrolled in a <\/span>digital systems boot camp<\/span><\/a> with Courtney Wisely, where she learned how to automate key processes. Michelle took her training a step further by creating dashboards that helped her track different areas of her maid service. <\/span><\/p>\n\n\n\n Michelle switched from a bi-weekly to a weekly payroll system to make managing money easier. She also implemented many of the principles taught in the book \u201cProfit First\u201d by <\/span>Mike Michalowicz<\/span><\/a>. This included scouring her overhead costs for areas where she could make cuts and free up money for other things. <\/span><\/p>\n\n\n\n Michelle implemented lessons from the book <\/span>\u201cA Complaint is a Gift\u201d<\/span><\/a> by Janelle Barlow. This included <\/span>embracing complaints<\/span><\/a> as tools for growth and thanking people for their feedback to infuse positivity into <\/span>difficult conversations. <\/span><\/a><\/p>\n\n\n\n Once you begin digging into the numbers and metrics of your maid service, here are some tips to keep in mind:<\/span><\/p>\n\n\n\n Tracking your expenses is just as important as tracking your income \u2014 it’s not just about the money coming in but also about what’s going out. For instance, if you’re making $100,000 a year but you’re spending $120,000 a year, you won’t be able to make a profit. In fact, you’ll be $20,000 in debt, which is not sustainable in the long run.<\/span><\/p>\n\n\n\n To properly manage your finances, you need to clearly understand your expenses. According to Michelle, many people believe that sales minus expenses equals profit, but that’s not the right approach. Instead, you should think about sales minus profit equals the funds available for your expenses.<\/span><\/p>\n\n\n\n Operating expenses: 25%<\/b><\/p>\n\n\n\n You need operating expenses to run your business, including office rental, software, supplies, and insurance. Here\u2019s how to divide that 25%:<\/span><\/p>\n\n\n\n Cost of goods sold: 55%<\/b><\/p>\n\n\n\n The cost of goods sold, which should make up about 55% of your expenses, is the amount that you pay for payroll. The cost of goods breakdown includes payroll tax, workers’ compensation, and what you pay your employees. Remember that workers’ compensation costs vary by state, so ensure you have accurate information.<\/span><\/p>\n\n\n\n Profit: 20%<\/b><\/p>\n\n\n\n As we mentioned earlier, Michelle follows a profit-first approach.<\/span> Profit <\/span><\/a>which should make up about 20% of your income, is the money that’s left in your pocket after all expenses have been paid. Any expenses that exceed your operating expenses or the cost of goods sold will come out of your profit, so it’s important to keep a close eye on your finances and make adjustments as needed.<\/span><\/p>\n\n\n\n \n\n\n\n<\/p>\r\n \n\n\n\n<\/p>\r\n As obvious as this fact may seem, it often gets overlooked: you need more clients coming in than leaving. To get an accurate sense of the flow of your clients, track the following:<\/span><\/p>\r\n \n\n\n\n<\/p>\r\n \n\n\n\n<\/p>\r\n You may be surprised by what the data tells you. For instance, you may discover that you\u2019re not great at convincing leads to schedule initial appointments. Or maybe you learn that your cleaning staff is wowing clients and is the reason for recurring appointments.\u00a0<\/span><\/p>\r\n \n\n\n\n<\/p>\r\n The data should also tell you where your leads are coming from so that you know where to spend your marketing dollars. For instance, if your leads are mostly coming from Google or Facebook, you\u2019ll know not to waste your budget on newspaper ads.\u00a0<\/span><\/p>\r\n \n\n\n\n<\/p>\r\n \n\n\n\n<\/p>\r\n Your employees’ and clients’ happiness and satisfaction are vital for a successful business. Ideally, you\u2019d have a 100% happiness and satisfaction rating, but that\u2019s not realistic.\u00a0<\/span><\/p>\r\n \n\n\n\n<\/p>\r\n If your employees or clients are leaving your business, find out why. First, take some time to process hurt feelings and have a conversation without heavy emotions. When you\u2019re ready to talk, begin by thanking them for being employees or clients, or thanking them for their honest feedback. This set a positive tone for the conversation. Offer a solution or brainstorm one together. Finally, follow up to ensure the solution was executed properly. For more guidance, head to this article to learn about creating a <\/span>great company culture<\/span><\/a>.\u00a0<\/span><\/p>\r\n \n\n\n\n<\/p>\r\n Your next step<\/b><\/p>\r\n \n\n\n\n<\/p>\r\n If you found this article helpful for your maid service, you may also like:<\/span><\/p>\r\n \n\n\n For more resources on automating and growing your cleaning business, check out the replays from the 2021 Maid Summit hosted by<\/span> ZenMaid<\/span><\/a>. The summit featured more than 60 presentations from cleaning industry experts who shared tools and strategies to help you achieve the highest levels of success in your business.\u00a0<\/span><\/p>\r\n \n\n\n\n<\/p>\r\n About the presenter<\/b><\/p>\r\n \n\n\n\n<\/p>\r\n Michelle is the owner and chief sparkler of Sparkling Homes Cleaning Service. She\u2019s also a customer success specialist for ZenMaid and a Rescue My Maid Service brand ambassador.<\/span><\/p>\r\n \n\n\n\n<\/p>\r\n Watch Michelle\u2019s full presentation:<\/p>\r\nWhat are KPIs?<\/span><\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2023\/04\/1280px-Statistics_on_a_laptop_Unsplash.jpg\")
<\/figure>\n\n\n\nHow to set up your tracking system<\/span><\/h2>\n\n\n\n
Choose your tool<\/b><\/h4>\n\n\n\n
Determine your metrics<\/b><\/h4>\n\n\n\n
Set up your dashboard<\/strong><\/h4>\n\n\n\n
Input your data<\/b><\/h4>\n\n\n\n
Analyze your data<\/b><\/h4>\n\n\n\n
Share the data<\/b><\/h4>\n\n\n\n
Where to focus your efforts to uplevel your business<\/span><\/h2>\n\n\n\n
1. Systems<\/b><\/h4>\n\n\n\n
2. Finances<\/b><\/h4>\n\n\n\n
3. Complaints<\/b><\/h4>\n\n\n\n
How to use your data to measure the health of your finances, conversions, and happiness<\/span><\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.zenmaid.com\/magazine\/wp-content\/uploads\/2023\/04\/How-multi-country-payroll-systems-are-becoming-the-norm-546x277-1.jpg\")
<\/figure>\n\n\n\nTrack your finances<\/span><\/h3>\n\n\n\n
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![\"\"](\"https:\/\/www.zenmaid.com\/wp-content\/uploads\/2019\/05\/free-trial-banner-1.png\")
<\/a><\/p>\r\nTrack your conversions<\/span><\/h3>\r\n
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Track happiness and satisfaction<\/span><\/h3>\r\n