The following article is based on a talk given live by Amar Ghose at the 2019 Maid Summit.
Hosted and organized by ZenMaid, this event included over 40 cleaning industry experts sharing their experiences and successes in the field.
Watch replays Amar’s talk as well as the other incredible presentations at maidsummit.com
Chief Executive Officer – CEO – and co-founder of ZenMaid, our very own Amar Ghose is not only driven, he also loves marketing (to the point of obsession).
As the previous owner of a home cleaning business, Fast Friendly Spotless in Orange County, he has a valuable perspective on the Maid Service industry.
The entire Maid Summit was certainly a great marketing tactic, not only for ZenMaid, but for all of the companies who contributed.
Amar really enjoys coming up with brilliant, thoughtful and sometimes silly ideas that expand the reach of ZenMaid daily (like the time we spent $200 on random Fiverr gigs for business and fun).
Although he enjoys talking about our Maid Service software, Amar’s first thought is always about providing great value to the client.
That’s why ZenMaid’s focus is always on helping your business grow – whether that’s through the software, direct help from our team, membership in our communities or all of the valuable content that we strive to put out every week.
However, taking into account that you may not be ready or able to gather a large group for a live conference as we did, Amar also had a few other ideas for your Maid Service just rattling around in his head.
#1. Throw a party for your community
Everyone loves a good time, so throw a party and let the networking commence.
Under the name of your Maid Service, organize or sponsor an event in the community.
You could host a gathering by renting space in a restaurant or at a bowling alley.
Even something as simple as a cookout or picnic at a nearby park could connect you with people who can positively influence your business.
These sorts of events work well because they are fun and relaxed, so enjoy yourself and babble on about your amazing cleaning company.
Talk to people who also hold positions in the home: contractors, plumbers, electricians.
Each of these people can be a connection as well as a potential word-of-mouth advertiser.
#2. Get your Maid Service on the ‘gram
The power of Instagram is something very under-utilized in the world of residential cleaning businesses.
Grab a coffee and take a moment to create an Instagram for your Maid Service right now if you don’t already have one.
If you do, great! The next step is to upload a few pictures or videos and talk about the services that you offer.
Most of the people in your local community are using Instagram, so you can search for them by location or through hashtags.
Follow others and stay relevant in your followers’ feeds by posting 1-3 times a day.
Instagram can be such a huge way to market your business because people all around you are constantly scrolling absent-mindedly.
We want you to know everything you can to make your business better, so check out this ultimate guide we’ve put together to really understand Instagram and widen your reach today.
#3. Talk to your local news media about your home cleaning service
Are there any bloggers in your area?
Discuss your home cleaning business with any kind of informational media you can reach. Get on the local news, submit an ad in the newspaper or in a local newsletter to gain attention all over town.
Remember, everyone wants a clean home, so embrace the knowledge that you are providing something people desire.
You just have to let them know how to find you.
#4. Discuss your home cleaning business on a popular radio show
Have you checked your Facebook friends list lately? Maybe one of them has connections or is on a local radio show.
Or you can call up and schedule with them, all you have to do is go over what you want to say about your business.
People often listen to the radio either on their way to or from work, many of them thinking about how little time they have to clean the house.
Use this to both your and your potential client’s advantage by creating an offer for them.
Share this offer on the radio and even get some listeners to interact with you live by calling in for it.
#5. Babble about your Maid Service on a podcast
According to fake statistics, 1 out of 5 of your friends has a podcast in 2019, so go ahead and ask to be on it.
Reach out on Facebook or talk to your friends, who might be interested in having you as a guest on their show.
Some of the people in your network probably even base their discussions on local businesses that they support.
Most local hosts will be happy that you are supporting their gig and you will have a genuine opportunity to talk about your maid service to their listeners.
Plus, after you “guest star” you get to sound all cool by saying you were on a show!
#6. Write creative content that is valuable to your cleaning clients
An incredibly powerful way to advertise for your Maid Service is to create specialized content for your home cleaning clients.
If you are providing useful free information, you will stay on the minds of your network without badgering them with ads.
Essentially, you are giving them free help with their daily cleaning needs, without expecting anything in return.
However, there will be a return because this route of marketing promotes a positive business atmosphere.
It will say a lot about the culture of your Maid Service as a brand to show that you want to benefit your community whether or not they buy-in.
As far as potential content is concerned, consider giving potential cleaning clients tips related to cleaning or new products you like to use.
Additionally, think about documenting professional advice by interviewing others in the cleaning industry.
Don’t forget to add in keywords so that you get seen in the vast sea that is the internet.
You can be on your cleaning clients’ minds without forcing the issue. So share your knowledge and they’ll be scheduling with you in no time.
The information from this article came from a presentation by Amar Ghose at the 2019 Maid Summit, hosted and organized by ZenMaid.
Take a look at full replays of over 40 great talks including Amar’s at maidsummit.com
You and your maid service deserve a little peace and quiet. Sign up for your free trial today at Zenmaid.com and discover the freedom and clarity that ZenMaid can bring to your maid service!
Read more articles to help grow and scale your maid service on ZenMaid Magazine:
- The simple way to create a marketing strategy for your maid service
- Social media graphics for your Maid Service: the Do’s and Don’ts
- The customer experience — it’s more than customer service
- How to build an $800K a year maid service in 2 years
- How Debbie Sardone built a 7-figure business by focusing on giving, not profits