Ebook: 150+ Marketing Ideas for Residential Cleaning Companies
Take the guesswork out of marketing your cleaning business with ideas that work!
Are you ‘stuck’ on coming up with ideas for marketing your residential cleaning business? Do you struggle with putting yourself out there to market your business? Would you like to make marketing more FUN?
The 150+ marketing ideas in this ebook are tips that have been shared among cleaning business owners who are successfully marketing their house cleaning business.
Here are just a few of the ideas in this Ebook:
When you have a short notice cancellation, send out a quick email to your list telling them that you have an opening and the first person to book the time slot gets a discount on their cleaning. Use a subject line something like, “Last Minute Deals”, or “Today Only”.
Tag team at networking groups. Call a client who has experienced your business and you have experienced theirs. Attend a networking group together and sit at the same table. There’s more value in having a person sitting right there to recommend you vs. talking about yourself and you can do the same for them. It must be genuine and both believe in each other’s service. It’s called “edification”.
Work with the school board to do an essay contest for Mother’s Day. The children will write why their mom is the best, and the winner will receive a free two-hour cleaning for their mother.
When you join your Chamber of Commerce they usually do a ribbon cutting or take a photo with you at your business or at their office. Make an event out of it — publicize it by taking out an ad in the paper, offer free cleaning coupons, and invite existing customers so they can sing your praises.
Create strategic partnerships. This is not a partnership legally on paper, it is a formal handshake with a complimentary business that would refer you and you them. An example of a complimentary business would be a company that builds closets for homes or privately owned appliance repair companies.
Steve and Jean Hanson are President and Vice President (respectively) of www.myhousecleaningbiz.com and www.TheJanitorialStore.com. They’ve been in the industry a combined 30 years with a wide variety of success and experience.